SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

SnapApp

AUGUST 9, 2017

It began with a fleet of custom-engineered pizza delivery cars, but it was the interactive microsite that brought the campaign to the masses. Chanel did this with their Inside Chanel microsite. No section on storytelling would be complete without mentioning Chipotle: A Love Story. Tactic 10: Build a Community.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

ClearVoice

SEPTEMBER 22, 2020

Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Visual storytelling and even virtual reality will become powerful ways of disseminating health-related information. Voice search is on the upswing.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Outgrow

MAY 21, 2020

It told to ban body odour through comical storytelling. Big Spaceship is an agency that blends stories, systems, and communities to deliver excellence. Likeable used empathetic storytelling in a video campaign. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. It also saw 8.3

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

OCTOBER 8, 2015

Intuition Reset makes a splash by adding value to McKinsey’s ideal audience (senior management) and offering an educational experience to a wider community. Cornerstone models innovative communication in every stage of its sales funnel, overturning HR’s reputation for vanilla content.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Buffer

APRIL 22, 2021

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling. Two words— timely and timeless.

Social Media 97

Social Media Media Generation Work Management 97

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. If it doesn’t, then there is no response, community, or conversation.” For a brand with a controversial history of food safety, an open platform for storytelling devolved into a Festivus-style airing of grievances.

User-Generated Content 84

User-Generated Content Generation Microsite Content 84

Hubspot

FEBRUARY 15, 2017

With over 30,000 members in more than 70 chapters, it’s become a community of and resource for marketers -- one that celebrates the work we do. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. There's a community for everything, and social media is the place for all of them.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Hubspot

JUNE 12, 2017

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. Takeaway for Marketers. 6) First Round Magazines.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Hubspot

MARCH 18, 2018

In a 2016 blog post announcing the launch of the newsletter, Mattermark’s Co-founder and CEO, Danielle Morrill, wrote, “We’re turning our focus toward sifting through the mountains of content out there around sales, marketing, and growth to help the community of DOERS who grow companies.”. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Integrated B2B

MAY 23, 2013

I was recently reminded of this when a LinkedIn message sent to members of a client’s online scientific community led with a large headline proclaiming that Tom Cruise was up to new tricks that the email recipient just had to know about. And we’ve also produced the first sites for three multinational employers.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40

B2B Marketing Zone Posts

MAY 3, 2010

Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Take a look at this interesting video treatment of words playfully telling a serious story. Thanks for sharing your ideas and being part of Savvy B2B!

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

JULY 1, 2020

Or Sephora, who have mastered brand community with their content, inviting their audience into an engaging, educational, empowering environment. The Content Marketing Editor (Storyteller + Strategist). Live events that invite customers into your brand’s community. In the B2C sector, content marketing is just as important.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Among the components of your plan should be an outline of the core message you want to communicate, how you want the audience to react, and what the next steps are that you want them to take after viewing. When to use them.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Hubspot

JANUARY 5, 2016

To close out the year, Spotify presented each user with a "Year in Music" microsite telling the story of their 2015 music habits. Like Herschel Supply, consider how your brand can use social media to create a community, not simply a list of followers. Unsure how your B2B brand could use storytelling to market your product?

Impressions 28

Impressions B2B Marketing Campaigns Microsite 28

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. MEL is a great example of how ambitious storytelling can stand out if brands stop trying to play it safe.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Content Standard

FEBRUARY 18, 2015

The other day, Scoop.it’s Director of Community and Content Ally Greer reminded me to watch my favorite movie of all time: Big Fish. For a long time, brands stuck to straightforward writing and storytelling: They introduced a product or service, and then plainly explained its benefit to the buyer. End of story.

Media 40

Media Microsite Content Network Marketing 40

Convince & Convert

DECEMBER 30, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Content marketers like Noah Kagan have found courses to be an excellent way to grow your email list while building a community around your brand. Microsites. Company News.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Content marketers like Noah Kagan have found courses to be an excellent way to grow your email list while building a community around your brand. Microsites. Company News.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is a collection of short stories, films, and podcasts that shares the experiences of ordinary people doing extraordinary things to create positive change in their communities. Visitors to the Upstanders website can also fill out a form to nominate someone who’s making an extraordinary impact in the community.@Starbucks’

Examples 98

Examples Marketing AI B2B Marketing Content Marketing 98