Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. Companies were forced to make hard pivots in their marketing strategy, and they needed strong marketing operations muscle to do it. It was an absolute pleasure to see marketing operations come out of the woodwork, and I don’t see any signs of its emergence slowing down. .

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

InsightSquared

JUNE 28, 2019

Over the course of 3 days from June 12 to June 14, Ramp 2019 brought together more than 400 sales, marketing and business operations practitioners to learn from the world’s most recognized go-to-market professionals. Evolutions to Revenue Operations. InsightSquared Certification. The Impacts of Marketing.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Automation Services Forecasting Customer Surveys 136

Bluetext

APRIL 11, 2024

This shift in consumer behavior has catalyzed a transformation in the way businesses approach their operations, including marketing strategies. Data-Driven Sustainability Strategies : Harnessing the power of data analytics enables businesses to pinpoint areas where sustainability can be enhanced within their operations.

Ethics 43

Ethics Marketing & Strategy Opt-in Communities 43

sagefrog

FEBRUARY 7, 2024

Businesses are leveraging AI to streamline operations, analyze data, and automate processes. Efficiency, Efficiency, Efficiency B2B brands are strategically optimizing their operational processes, with a sharp focus on minimizing manual efforts and amplifying overall productivity.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Biznology

JANUARY 19, 2018

So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Velocity Partners

MAY 8, 2024

The multibillion dollar conglomerates they admire didn’t start with the stuffy, corporate press releases that their legal departments comb through, diluting any fun or life out of it. That feels like audience building or community building. How do memory links build communities? Can you talk a little bit about that?

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Share press releases, blog posts and videos announcing product enhancements, new releases, seasonal launches and trend reports.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

Zoominfo

OCTOBER 5, 2021

Rose Marcario, former CEO, Patagonia Rose Marcario is rethinking the way that consumerism operates. Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Yet the company did more than just install solar panels.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

ANNUITAS

NOVEMBER 16, 2020

We want to share it with you, our marketing community, and others in the industry so we can have real conversations about what is going on in the crazy world of demand marketing. . Jennifer Harmel , Chief Operating Officer. She is very active in the demand technology community. Expertise: Demand marketing strategy.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

chiefmartech

JANUARY 14, 2023

But not stop-the-presses, this-is-a-totally-different-kettle-of-fish, truly disruptive changes. Decentralization and permanent, non-replicable digital assets will enable very different kinds of organizations, business models, communities, and economies that are natively aligned with the rise of AR/VR and Composability.

API 136

API Software Startups Mobile Marketing 136

Biznology

JULY 7, 2020

For current customer marketing, B2B marketers have long operated successful user groups. Build a community. Follow the steps in Michael Brenner’s comprehensive guide The Content Formula to attract targets to a content-rich environment where visitors get answers to their pressing business problems.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Heinz Marketing

FEBRUARY 21, 2019

This week I’m excited to feature Meg Goetsch , vice president of revenue operations at JW Player. Meg’s diverse career has included roles at VICE Media, MongoDB as well as the publicity director for the Brown University student and community radio. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 55

Work Management Marketing Management Marketo Press 55

Televerde

OCTOBER 27, 2020

We are extremely proud of our new partnership with Televerde, which will not just provide incarcerated and formerly incarcerated women with critical job opportunities but also deepen Securus’ connection to the communities we serve,” said Dave Abel, president and CEO of Aventiv Technologies, parent company of Securus Technologies.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Navigate the Channel

FEBRUARY 28, 2023

Rudolph spent the better part of a decade at ER Marketing before he went on to serve as chief operating officer of a lumber yard and an in-home sales professional, both of which expanded his knowledge of the residential building products industry. Being back at ER Marketing, where I started my career, is exciting,” Rudolph said.

Creativity 65

Creativity Advertising Agencies Paid Search Agency Work Management 65

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. Environmental policies emanating from the summit will have a direct impact on B2B operations.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Biznology

JUNE 10, 2020

Forced now to prioritize resilience over efficiency and cash over debt, purpose may finally be moving from a marketing slogan to an essential operating principle. Still, many public companies have put short-term returns over investment in their workforce – and have been rewarded for it by the investment community.

Lead Ranking 104

Lead Ranking Peer-to-peer Terms and Conditions Lead Scoring 104

Outbrain

AUGUST 29, 2019

However, I believe that publishing can be saved, and that one promising new technology may play a leading role in bringing publishing back: the publisher operating system. To help explain what the publisher operating system is and why it’s so crucial, let’s back up to understand what’s driven the current struggles and decline.

Marketing Management 27

Marketing Management Business Paid Search Agency Distribution 27

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Press release. Press release. Press release. My experience includes years of writing medical reports, employee training material, community campaigns, and quality assurance policies. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

ClearVoice

AUGUST 3, 2021

Communication methods have radically changed recently and have created a conflicting environment of emotions, regardless of sided views. Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. Fourth Estate.

Organization 104

Organization Press Ethics Thought Leadership 104

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. If no, consider pressing pause. Do you have any data or insights from your community to justify going quiet for a few days? Brands must first understand the complex landscape they operate in before engaging, as well as the space they take up by engaging.

Social Media 111

Social Media Media SWOT Guidelines 111

Webbiquity

SEPTEMBER 12, 2019

The Gutenberg printing press, a technology marvel, gave a fillip to education in the mid 1400s. Some colleges went a step further and decided to get tech support to play a bigger role for better benefit of their campus communities. Tech bars can improve operational efficiency in the delivery of IT-related services.

Marketing Management 165

Marketing Management Peer-to-peer Training Education 165

LeanData

APRIL 6, 2021

The Revenue Engine podcast is a weekly show hosted by Rosalyn Santa Elena, a revenue operations (RevOps) expert. The start of a Revenue Operations revolution. A plurality in defining Revenue Operations. There’s now a centralization, a coalescing around revenue operations, and it’s important to not get stuck on titles (e.g.,

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Management Viral Marketing Press 52

Sprout Social

MARCH 9, 2023

Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. pic.twitter.com/N3M1Rt4RL8 — Melanie Perkins (@MelanieCanva) October 12, 2022 In many companies, there’s a communication gap between the C-suite or leadership team and other employees.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Contently

MAY 3, 2017

Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships. Whether it’s announcing a commitment to Mars exploration or commenting on hygiene habits, Musk is an integral part of the Tesla community. The knowledge gap.

Media 143

Media Ad brokers Lead Ranking Marketing Budget 143

Sprout Social

OCTOBER 5, 2021

Brands have made headlines for their gestures of goodwill—like when Calm paid Naomi Osaka’s fines for skipping press meetings to protect her own mental health and Airbnb introduced temporary housing plans for Afghan refugees. Add that to growing the list of reasons social media marketers can’t operate in a silo.

Brand Identity 107

Brand Identity Branding Paid Search Agency Work Management 107

Circle Studio

MAY 28, 2020

For the businesses we’ve worked with, this has meant a laser focus on three key areas – their core operations, their clients and their people. When it was no longer possible to operate business as usual, we saw companies quickly pivot into new ways of working together and serving their clients. What stays? What can we leave behind?

Ad Frequency 78

Ad Frequency Eye-Tracking Customer Satisfaction Lead Ranking 78

Salesforce Marketing Cloud

FEBRUARY 20, 2024

The rise of AI has only made the need for cybersecurity more pressing. This work calls for the ability to communicate, lead projects, and develop plans and policies. Creating the right environment with security and awareness training and operations can influence the cyber hygiene of your employees.

Resource Management 52

Resource Management Work Management Allocation Ethics 52

Launch Marketing

FEBRUARY 28, 2020

Taking place on March 5 & 6 of this year over a 24-hour period, Amplify Austin’s goal is to connect “individuals, families, businesses, and foundations with the causes they are passionate about to create real, lasting change for the local nonprofits that address our most pressing needs.”.

Thought Leadership 62

Thought Leadership Communities Press Paid Search Agency 62

Golden Spiral

FEBRUARY 25, 2022

Nevertheless, these executives have one thing in common: they are pressing their organizations forward. Since Biri became CEO in 2017, he has overseen $158-million in expansion projects throughout all of AdventHealth ‘s Central Florida operation. Chief Operating Officer. Chief Operating Officer. Paul DePriest.

Enterprise Management 62

Enterprise Management Digital Transformation Lead Ranking Work Management 62

Salesforce Marketing Cloud

FEBRUARY 10, 2022

Unlock the power of your data — and your people — to tackle your businesses most pressing problems. The best way to build a community of data champions is to demonstrate how data-driven decision-making grows revenue and streamlines operations. Unearth buried insights: build a data culture. Learn more.

Ad Building 98

Ad Building Peer-to-peer Lead Scoring Lead Ranking 98

Kevin Indig

JULY 3, 2023

The course has video lessons, written walkthroughs, and a community support forum. Now, let’s consider the circumstances under which they operate. What are the assumptions we operate under? Amazon Six Pagers have a press release at the beginning, which I think is only a good idea when pitching new products or features.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Biznology

JUNE 1, 2021

This happened – again – recently, this time to the Associated Press, which prides itself on its neutral objective stand on issues and has a tough line on political statements by its staff. Good understanding about the particular legal environment you operate in is crucial, as is an open collaboration with staff groups or unions.

Social Media 118

Social Media Media Personalization Business 118

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) Want to learn more predictions—from both the Litmus team and the email community? Manager of Marketing and Operations, iContact. Hank Hoffmeier, Sr.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Metadata

OCTOBER 19, 2022

DEMAND Community launch. Metadata is the marketing operating system for B2B. Metadata also launched the DEMAND Community, to connect B2B marketers across industries and growth stages. Metadata also launched the DEMAND Community, to connect B2B marketers across industries and growth stages. Community members receive a 93.8%

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52