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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

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Sales Pipeline Radio, Episode 260: Q & A Sangram Vajre @sangramvajre

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! By Matt Heinz , President of Heinz Marketing. You can even ask Siri, Alexa and Google!

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Is Your Brand Socially Agile?

Convince & Convert

Read on for some of the highlights and tweetable moments, or listen to the full podcast. The RSS feed is: [link]. Social Media Stat of the Week: 800,000 of LinkedIn’s 1% tweeted their rank. At the end of 2012, LinkedIn sent emails to their users with the top 1%, 5%, and 10% viewed profiles. The RSS feed is: [link].

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Please Support Our Sponsors.

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The Ghost Blogging Debate Done Right

The Effective Marketer

I recently listened to the best arguments both in favor and in opposition of ghost blogging via a Six Pixels of Separation podcast, expertly conducted by Mitch Joel who discussed the issue with Mark W. Here’s the link to the podcast SPOS#214 , it’s worth listening to. Schaefer , another excellent blogger and marketer.

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Video Marketing Best Practices

SmartBug Media

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Location, Location, Location. Engage Video Marketing.

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. The RSS feed is: [link]. Please Support Our Sponsors.