Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. Also, find relevant discussions in relevant communities and answer questions with your content.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Hubspot

JULY 26, 2018

So I decided to transform this expertise into actionable pieces of advice to the SEO and content marketing community. Understanding User Intent. We will call this either user intent or query intent. Sometimes, it’s very easy to infer what the user intent is, based on the query they used. What’s the user intent?

Intent 50

Intent Google SERP Marketing & Strategy 50

KoMarketing Associates

APRIL 1, 2020

Competitive keyword themes often have a broad range of potential search intent thus requiring a wider scope of content marketing efforts. As my colleague Ryan Young wrote , focusing a piece of content on long-tail keywords might provide a better chance of appearing on the first page of SERPs more quickly. Community Involvement.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. Given the potential benefits of sitelinks and their impact on SEO and traffic, we wanted to discuss these links with our community. The immediate benefits that sitelinks offer lies in the increase in real estate on the SERP.

SEO 111

SEO SERP Domain Display 111

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Identify and Capture Search Intent. Identify and Capture Search Intent. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Unbounce

JUNE 15, 2023

What happens if or when today’s search engine results page (SERP) goes away? With the merger of AI and search engines, the race to hit the top of Google’s page-one SERP could be a thing of the past. Connect with your audience Build up your community by making lasting connections with your audience. And sooner than we think.)

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Brightedge

FEBRUARY 20, 2020

Over the past few years, we have seen a number of changes to Google’s SERP. The search engine giant has worked to create a universal search results page that accurately targets the user intent, with the goal being that the user finds the SERP so helpful that they continue to return to the search engine whenever they have new queries.

Features 49

Features Lead Scoring Lead Ranking Google 49

Sana Commerce

AUGUST 2, 2023

Appearing prominently in search engine results pages (SERPs). Targeted traffic : SEO allows manufacturers to optimize their content with relevant keywords and phrases that align with their audience’s search intent. Keep track of your target keywords and monitor their positions in search engine results pages (SERPs).

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

KoMarketing Associates

MAY 13, 2020

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, to better understand the true meaning behind the user’s intent. Google’s featured snippets have been a welcomed addition to the SEO community as well. For more information on Schema, give Derek’s post a read).

Features 165

Features Google B2B Marketing Top of Funnel 165

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. We have thriving communities and excellent basic training materials.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Brightedge

FEBRUARY 16, 2021

Google has announced that their interstitial penalty has gone live, and we want to make sure our community is up-to-date on what this penalty entails and what Google wants to accomplish by enacting it. It is important for all site owners to recognize the intentions of this update, even if they do not use this style of ads themselves.

Google 120

Google Brand Identity Branding Banners 120

Brightedge

MARCH 17, 2022

In summary, he said that page experience needs to be understood in terms of search intent—if a searcher wants to reach a specific website, page experience will likely be redundant—and that the update is unlikely to cause considerable swings in rankings, at least in the immediate term. Google Exploring Ways to Show Short-Form Videos in SERPs.

SEO 52

SEO Lead Scoring Lead Ranking SERP 52

RebelMouse

NOVEMBER 29, 2022

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. It’s possible that writing or hosting guest posts can be beneficial to users if they’re made with the intention of informing audiences rather than building out links strictly for SEO purposes. Is this topic saturated in the SERPs?

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

Optinmonster

DECEMBER 26, 2022

Organic search traffic generally brings in better qualified leads because in order to find your website in the first place, they were searching with high commercial or transactional search intent. When potential customers enter a search term, they see a search engine results page, or SERP. Social Media & Online Communities.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Valasys

MARCH 5, 2020

You can’t evolve your content strategy without engaging with your niche-specific communities in the first place. Equally important is tracing the intent of the prospects to research. Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

ClearVoice

JULY 5, 2022

But in the early days of SEO marketing strategy, content creators would “stuff” keywords into their content, repeatedly using the same words to get a better SEO ranking and improve their position on the search engine results page (SERP). Find hot topics by joining online communities. Choose keywords that fit search intent.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. Content creation driven by user and search intent. Recent updates to Google’s algorithm have made it clear that preference will be given to content which focuses on the user and search intent.

Trends 92

Trends Content Marketing Content Curation 92

Moz

OCTOBER 10, 2018

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Now, let's look at SERPs with Knowledge Cards (AKA "answer boxes" – Knowledge Graph entities with no organic link).

Stats 49

Stats SEO SERP CTR 49

Animalz blog

MAY 2, 2023

That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). For many companies, the answer lies in social content, community, and media marketing , so it’s worth launching exploratory efforts. Diversify beyond search.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Moz

JANUARY 30, 2020

National SERPs will no longer be reliable You need to be acquiring localized SERPs and rankings. Understand and fulfill searcher intent, and keep in mind that there's oftentimes multi-intent. Tailor your content and your intent to solve for that. Target link-intent keywords. They want to link to it.

SEO 74

SEO Keywords FAQ SERP 74

Optinmonster

FEBRUARY 21, 2024

This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. The result?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

seo.co

OCTOBER 27, 2020

The term was coined by the community, and most authorities from Google either remain silent on the matter or outright deny the existence of this effect. In a recent book, he claims to have created a new website circa October 2004, and was able to push it to the top 20 positions in Google SERPs for a target keyword in less than a month.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Moz

JULY 15, 2020

While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. Can you create a community?

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Moz

JULY 15, 2020

While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. Can you create a community?

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

nDash

MARCH 25, 2021

Editor’s Note: This post was written by nDash community member Suman Sridhar. Search intent should be the bedrock of your SEO strategy. Search intent, or user intent, is the main goal a user has when they’re typing a query into a search engine. Optimizing for it should be a front-and-center goal.

SEO 52

SEO PageRank Mobile Marketing Intent 52

Brightedge

MARCH 31, 2022

Sometimes, publishing long-form content is the best way of catering to searcher intent. This is because title tags are one of the primary elements at your disposal for controlling how your pages appear in SERPs. In other cases, it’s not. We recommend optimizing title tags for the algorithm, but also for click-through rates.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Moz

AUGUST 7, 2019

Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. Multiple pages for the same exact intent. Not to mention, organic CTRs are declining, and zero-click queries are rising. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

KoMarketing Associates

SEPTEMBER 20, 2016

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, in an effort to better understand the true meaning behind the user’s intent. The Google answer box feature is a welcomed addition to the SEO community as well.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

nDash

JUNE 1, 2021

This post was written by nDash community member Jenn Landers. . A title tag is a clickable headline displayed on a search engine result page (SERPs) for a given result. Match keywords to the intent in the tags without making title tags too long. Here are five common SEO mistakes and how you can avoid them.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Moz

OCTOBER 18, 2020

From a strategic standpoint, the more information you have on your target customers, the more you’re able to get involved in the local community that they belong to. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs. Start focusing on building a better, LOCAL brand.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Hubspot

MARCH 25, 2020

These pages publish your business name, address, phone number, and other relevant store information; they also help you rank on local SERPs. Be active in your community. When you support your community as a business and employer, your community is likely to support you, too. Don’t forget your local media.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

DAGMAR Marketing

NOVEMBER 29, 2019

The report defines LSM as “marketing efforts that focus on building a local presence for a business, leveraging locally driven communication channels to reach the specific local communities it serves” (rather than a broad/national approach). How is this happening?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Moz

JULY 15, 2020

While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. Can you create a community?

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Directive Agency

JULY 23, 2020

One of the most effective paid channels for capturing high-intent traffic are third-party directories. Key insight: Third-party directories can be exceptionally effective at capturing high-intent traffic. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

The Lead Agency

JUNE 10, 2019

As such, optimising a page for local SEO involves the same elements as a regular SEO campaign; content, on-page optimisation, and link building, but with a focus on localised intent. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Moz

FEBRUARY 10, 2019

Or how about pages that are ranking highly in search results, only to get crowded out by a featured snippet, a Knowledge Panel, Google Ads, or whatever the latest SERP feature is? If you’re tracking keywords in a Moz Pro Campaign, you have the ability to see which SERP features (including sitelinks) your pages appear in.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57