Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ClickZ

OCTOBER 6, 2020

Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. The nice-to-have event technology solutions of the past, like mobile event apps and web-based engagement tools, will become critical infrastructure that powers participation and community.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities. is the fastest, biggest shift I have been a part of in my lifetime.

Marketing AI 96

Marketing AI Marketing Analytics Tools Generation Planning 96

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. The top online community apps: Head-to-head review.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Salesforce Marketing Cloud

FEBRUARY 10, 2022

In fact, leading data-driven companies to reallocate talent and capital four times faster than their peers. In fact, leading data-driven companies to reallocate talent and capital four times faster than their peers. That drives growth, nurtures innovation, and strengthens differentiation from competitors. And if so, how?

Ad Building 98

Ad Building Peer-to-peer Lead Scoring Lead Ranking 98

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to take the leap to TikTok , testing and learning as we go. What we tested. What we tested. sproutsocial.

Marketing & Strategy 115

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 115

Schubert B2B

SEPTEMBER 29, 2023

social media, community boards, podcasts, etc.). Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. So, what precisely is B2B demand generation? B2B demand generation is a marketing approach with the goal of boosting interest and awareness in your offering.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. The opposite is true.

Enterprise Management 65

Enterprise Management Brand Identity Branding Work Management 65

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

SmartBug Media

AUGUST 13, 2021

Senior citizens’ searches for “senior living” grew 15 percent in the past year , and you’re going to want your community to jump to the top of those results. Gather ’round and get your notebook ready, because we’re going to show you five steps to build a review acquisition strategy for your senior care community. Where to Start.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

DemandBase

AUGUST 10, 2020

The ABM Innovation Summit was a yearly in-person celebration of our ABM community, including thought leaders and practitioners. It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. Now the lie.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

6sense

JANUARY 20, 2022

Today marks another milestone on an incredible journey for 6sense, our customers, partners, investors, and employees. . I am very excited to share that we have closed our Series E funding of $200M, increasing our valuation to $5.2B. . It just doesn’t happen. And yet, it was happening to us. . It requires a movement. . Is it working? .

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 112

Marketing AI Examples Lead Scoring Lead Ranking 112

Walker Sands

JULY 27, 2020

These adopters, by and large, are already confident in AI’s ability to unlock new business value for themselves and drive a competitive advantage against their peers, and now it’s just a matter of further building on those deployments and honing their skills. A disappearing competitive advantage.

Peer-to-peer 52

Peer-to-peer Customer Surveys Efficiency Creativity 52

Valasys

APRIL 9, 2024

Engaging with LinkedIn Groups: Engaging in LinkedIn groups connects you with peers and prospects in your field. LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

6sense

OCTOBER 26, 2021

We’re gaining respect from our CEOs, boards, and peers through the value, insights, and strategy we bring to important decisions. For that, they’ll look at your product-problem fit, your strategy, your differentiation, and proof that you can do what you say you can. How’s it going?

Work Management 62

Work Management Forecasting Ideal Customer Profiles Differentiation 62

Convince & Convert

APRIL 9, 2014

It is almost guaranteed this data will start to be used in relation to Adwords, enabling a far more refined and differentiated experience for advertisers and searchers. It is almost guaranteed this data will start to be used in relation to Adwords, enabling a far more refined and differentiated experience for advertisers and searchers.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Televerde

AUGUST 4, 2021

It’s time to explore how the right partnerships can drive economic opportunities for not only your company, but for the communities in which you do business. It’s time to explore how the right partnerships can drive economic opportunities for not only your company, but for the communities in which you do business.

Peer-to-peer 69

Peer-to-peer Work Management Advertising Agencies Lead Ranking 69

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

BuzzSumo

MAY 9, 2019

We cross-examined Top Authors and Top Influencers for “content marketing”, then looked at who is active in the community of digital/inbound marketing and content marketing. Blog engagement is a fickle metric. Guesswork will NOT work. That’s why I’m sharing one major method I use to research content types to focus on for awesome engagement.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Savanta

JUNE 9, 2011

The response also revealed how active the B2B Marketing community is – at the last count, 162 people had replied. . Differentiation. Bearing in mind the question relates to B2B marketing as a profession, some seem to lack faith in the decency of their peers. I love this question for two reasons. One, it forces a focussed answer.

B2B Marketing 120

B2B Marketing Peer-to-peer B2B Trust Marketing 120

MKT1

FEBRUARY 27, 2023

With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Walker Sands

JANUARY 27, 2020

When it comes to purchase decisions, buyers simply place more stock in the information and recommendations they receive from their peers. It’s no secret that consumers and B2B buyers trust user-generated content (UGC) more than brand-generated content. The influence of UGC is growing across all social channels.

Brand Identity 52

Brand Identity Branding Peer-to-peer B2B 52

Pam Didner

JANUARY 1, 2021

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. A large part of your career trajectory should be supported through ongoing education. Attending conferences is one a key component you should add to your annual marketing activities and events. 2020: Looking Back & What Lies Ahead.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

MKT1

FEBRUARY 8, 2023

Increased # of channels: Paid offerings, communities, online events, etc have grown in number over the past 10-20 years. Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. 8 months later, and I’m ready.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

Only B2B

JANUARY 29, 2018

It provides a peer-to-peer recommendation, which is the strongest in the industry. Take the time to craft nurture streams that are relevant to the role of the person you are communicating with, the stage of the buying process they are currently in and the content they have previously consumed. This does a couple things: 1.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

ClearVoice

AUGUST 1, 2019

One option is to do good in relative silence, and hope that it touches the community or beneficiaries in the way you hoped — without fanfare. But ideally, anyone in communications wants to showcase their philanthropy or corporate citizenry or admirable values on to the world, in hopes they are positively received.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Tony Zambito

JUNE 1, 2011

  Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.  Behavioral Listening. Social Interaction Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

EMagine B2B Blog

JANUARY 22, 2019

I’m also going to discuss why it’s important to differentiate your company’s brand from the rest. Marketers tend to be influenced by their peers. However, it’s equally dangerous to follow the herd and not differentiate your company because it might get lost among other the brands. The Herd Mentality.

Brand Identity 59

Brand Identity Branding Peer-to-peer Differentiation 59

Tony Zambito

NOVEMBER 8, 2010

Communications : The buyer finds that communications from, to, and with the selling organization is engaging, enriching, and one he or she welcomes openly. Demand is still very much part of the business vocabulary today.    This shift underway is creating an economic relationship between demand, experience, and revenue. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Vision Edge Marketing

NOVEMBER 28, 2023

In a fiercely competitive landscape, the importance of a growth strategy cannot be overstated. It is the blueprint that paves the way to a successful future for any size business. A well-crafted strategy anticipates market changes, aligns with the company’s vision, mission, and objectives, and drives growth through competitive advantage.

Webinar Metrics 228

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 228

EMagine B2B Blog

SEPTEMBER 12, 2018

We see it all the time in marketing — people can be influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis. The problem is, if you follow the herd, then it’s hard to differentiate your brand. Worse yet, the messages all seem interchangeable. “We You get the point. Herd mentality.

Peer-to-peer 52

Peer-to-peer Aggregators Differentiation Creativity 52

The Lead Agency

FEBRUARY 8, 2023

They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. Businesses will have to update their go-to-market strategies to match these evolving buyer preferences.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

TrustRadius Marketing

MARCH 26, 2021

Since Moodle is so popular, there is a wide range of support and community forums available. These communities lessen the learning curve of adopting the platform without vendor support. LMS ’s are crucial to continued education and professional development for professionals. Open-source LMS can be downloaded and hosted by anyone.

Work Management 52

Work Management Marketing Management Budget Programs Leads 52

Porch Group Media

AUGUST 7, 2019

In such a fiercely competitive environment, brand trust has become an important competitive differentiator. Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services. What makes a brand trust-worthy to consumers? Corporate Responsibility.

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69