Remove Communities Remove Customer Surveys Remove Ethics Remove Practices
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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. Market research or consumer surveys relevant to your audience, for example, could be expanded through social video posts. How to avoid plagiarizing content.

Ethics 189
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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. Use trusted software.

Ethics 71
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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. At the core of this efficiency drive is a desire to do more with less costs.

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10 top marketing podcasts for 2024

Martech

Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? We’re here to help. We’d like to know how it’s been for you.

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The Ethics of Ghostwriting in 2020

nDash

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical.

Ethics 69
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The Top 9 Social Networks For Businesses

Marketing Insider Group

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Surveys and audience research are essential to gauge your followers’ needs. This not only builds trust but aligns with legal compliance and ethical business practices.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. Also, carefully fact-check Google results and social media reports.