The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 96

CMO Lead Ranking Planning Advertising Agencies 96

Martech

JANUARY 4, 2022

“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. Publicis Sapient CMO Teresa Barreira. “We’re in the third year with the study,” she said. I think about growth as three ‘Rs.’ The candidates exist.

Organization 138

Organization Ad Building Work Management Thought Leadership 138

Heinz Marketing

MARCH 2, 2022

Almost 20 years later, a 2016 study by CMO Council and Deloitte The CMO Shift to Gaining Lift , found, “only one in four CMOs actually feels they are doing well specific to quantifying and communicating marketing’s impact on the business, with an elite 3% saying they are actually doing this extremely well.

Lead Ranking 102

Lead Ranking Lead Scoring Class Organization 102

Oktopost

JANUARY 26, 2022

Gabriela Henault, CMO of AlphaSights takes the hot seat. AlphaSights CMO, Gabriela Henault , takes the hot seat on this episode of Radically Transparent. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Watch the recording: Want to hear more from renowned marketing leaders?

CMO 62

CMO Ad Building Branding Brand Identity 62

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech Advisor

FEBRUARY 18, 2020

72% of Chief Marketing Officers (CMOs) see greater collaboration in organizations to reach company-wide growth goals. Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Pete Hayes, CMO and principal of Chief Outsiders.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Doing the Work Before You Get the Job .

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Many of them drive change within their organizations and also play an active role in industry conversations.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

ANNUITAS

DECEMBER 11, 2014

Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is not always accepted nor expected. I do believe that many CMOs are making great strides in advancing their leadership positions within their organizations.

CMO 100

CMO Peer-to-peer Lead Ranking Lead Scoring 100

ANNUITAS

AUGUST 8, 2023

The packed house was a great mix of go-to-market experts, growth leaders and executives — all with the same goal in mind: discovering new ways to accelerate go-to-market transformation for their organizations and digging into why it is that the best-laid go-to-market strategies ‘tend to fall apart in execution.’

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

SmartBrief - Marketing

JANUARY 29, 2024

Do they trust their CMOs? Are they invested in CMO longevity? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. Eight in 10 perceive that CMOs would “take a bullet” for them. What are they thinking about AI?

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

B2B Marketing Traction

APRIL 30, 2014

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. CMOs need to focus on relationships, not just sales. The CMO reach must go through the entire supply chain.

CMO 100

CMO Social Media Media Correlation 100

Terminus

NOVEMBER 14, 2023

I spoke with several marketing and financial leaders in the SaaS industry and aggregated their insights on how marketing leaders can advocate for their needs while building a partnership with finance to drive success for the entire organization. The whole organization has to hit its metrics — and spend appropriately to do so.

CMO 29

CMO Budget Programs Marketing Budget Allocation 29

Vision Edge Marketing

DECEMBER 15, 2020

Studies reveal significant changes to how B2B buyers select suppliers. Various studies reveal significant changes to how B2B buyers identify, evaluate, and select suppliers. A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? Expand Who in Your Organization Engages with Customers.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

AUGUST 15, 2022

Serve the clients, not the organization. An important step for CMOs today is to make sure expectations align with what the job entails. Too often organizations misunderstand marketing’s responsibilities. CMOs build the business — they don’t just market it. For example, one study found that only 5.5%

Enterprise Management 112

Enterprise Management Business CMO Digital Transformation 112

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Vision Edge Marketing

NOVEMBER 19, 2013

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. In SpencerStuart’s 8th Annual CMO Tenure Study, it was reported that CMO tenure is now nearly 4 years, compared to just 2 years back in 2006.

CMO 100

CMO Work Management Marketing Management Acquisitions 100

ANNUITAS

JANUARY 7, 2019

This is one of the factors that prompted us to create this study. Both types of CMOs can have impressive pedigrees, but the difference really lies in how they measure marketing performance. Revenue-Focused CMOs (as well as the Head of Sales and the CEO) are oriented toward pipeline, sales and revenue.

CMO 164

CMO Demand Generation Business Correlation 164

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. This agrees closely with the August 2019 edition of The CMO Survey , which found that current marketing budgets represent 9.8%

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof: Boosts Conversions.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. More marketing technologists (44%) now report to the CMO. It’s a terrific report — well worth the wait! You can download a copy here. See Martec’s Law.).

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

SalesIntel

MARCH 24, 2023

But if you present the same concept in two different ways to attract those verticals by using phrases and case studies that they recognize, your copy and creative are going to resonate. Step Three The final step is to appropriately organize your resources to support each type of lead. Pick a spot where you know you can win…and win!

Efficiency 52

Efficiency CMO Verticals Ideal Customer Profiles 52

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. This study showed some of those concerns: 97% see the pace of change is accelerating. Photo Source. Strategy'

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Image: CMO Spend Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning The role of the CMO in alignment It might sound counter-intuitive, but the CMO is pivotal in aligning martech with business strategies.

Digital Experience Platform 122

Digital Experience Platform Marketing & Strategy Business CMO 122

Sword and the Script | B2B

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. of budget on T&D while B2B services organizations are investing 5.6%. over the next 12 months.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Martech

AUGUST 5, 2022

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Read next: Only 11% of CMOs say they have achieved digital transformation goals. Source: CMO Council’s High Velocity Data Report. and Canada. Used with permission.

Analytics 145

Analytics Allocation Planning CMO 145

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Years ago, when I was studying for an MBA, the company 3M was a case study here.

Marketing Automation Services 75

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 75

Crimson Marketing

SEPTEMBER 30, 2014

With the limited headcount and budgets of many marketing organizations, this is easier said than done. David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks. He also discusses how Pluribus uses registration walls to capture user data and nurture leads.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

NetLine

MARCH 21, 2022

In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results. Where should others expect to see ABM’s impact on their business?

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content teams often sit two or three levels below the CMO. In a surprising amount of cases, CMOs haven’t even created a space for their brand’s content to live.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218