Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO. Why CMOs Are a Dying Breed.

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Many of them drive change within their organizations and also play an active role in industry conversations.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

SalesIntel

FEBRUARY 8, 2023

At a minimum, you may want to consider: Industry : Promoting the same content to every industry is a waste of effort and resources. Technographic Data Technographic data provides the technology stack of an organization. The post CMO Perspective: Using B2B Data & Data Types for Audience Segmentation appeared first on SalesIntel.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

LeanData

JULY 13, 2020

Gone are the days when the chief marketing officer (CMO) merely brainstormed ad campaigns or greenlit copy. Today’s CMO is a thought leader who touches just about every aspect of their company—and whose influence affects the bottom line. How do CMOs view revenue operations as a strategy? How is the CMO role changing?

CMO 52

CMO Enterprise Management Paid Search Agency Marketing Management 52

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. This could involve a marketing agency, a fractional CMO, or a fractional marketing team.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The strongest ones create simple frameworks that promote change, encourage repeat purchases, and focus goals. Here, a CMO is likely to take a goal-driven approach to planning.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The strongest ones create simple frameworks that promote change, encourage repeat purchases, and focus goals. Here, a CMO is likely to take a goal-driven approach to planning.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . GTM strategy best practices.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Image: CMO Spend Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

SEPTEMBER 20, 2021

This is known as segmentation, and your organization should be mindful to arrange and organize members by some of the following data sets: Geography and location. Isolating this information can then help you launch KPI-driven strategies and promote similar content, opportunities, and services that they might enjoy. Demographics.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Webbiquity

NOVEMBER 8, 2022

Producing and promoting high-quality content encourages social sharing by your brand advocates, further enhancing trust in your brand. Social proof should be an integral part of overall marketing strategy, as it promotes trust, authenticity, and authority for any brand. Promote a positive brand image in social media platforms.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? Otherwise, what was the point?

Work Management 129

Work Management Marketing Management User-Generated Content CMO 129

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Here’s what you need to do as you plan your digital event and promote it on social. Register for Sprout Sessions Digital.

Promotion 84

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 84

Marketing Insider Group

NOVEMBER 18, 2020

The Forecast creates and grows a measurable audience using organic search engine optimization, social distribution, newsletters, paid (native) media and free subscriptions. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

ViewPoint

OCTOBER 10, 2011

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell? How the B2B organization “sells” is being re-written as we speak and the newest key player in this scenario is marketing.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Heinz Marketing

JULY 3, 2021

An Open Letter To CEOs: Why Your CMO Is Thinking About Leaving. If you think that can’t possibly be your CMO because they are such a rockstar, remember that unicorns get hunted the most. Here are the five things you must give up if you want your CMO to stay – and to succeed. Thanks for the mindful read, Shama Hyder.

CMO 115

CMO B2B Webinar Metrics Content 115

Oktopost

MARCH 10, 2022

CMO Jason McClelland of Algolia takes the hot seat! Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Transparency 144

Transparency CMO Click Rate Youtube 144

Launch Marketing

DECEMBER 6, 2023

eBook: B2B Marketing in a Downturn This year included economic ups and downs and in those uncertain economic times, it is essential for organizations to double down on the efforts that help keep the business going. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

Resources 136

Resources B2B Marketing Planning B2B 136

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Terminus

SEPTEMBER 7, 2021

Promoting the right person to fit a job can be complicated: can they be trusted? Without any data to support these questions, an employee’s best bet of promotion depends on how much their boss likes them. Beyond an employee’s promotion or compensation, how else can analytics benefit a company? . T-shaped talent in CMOs.

CMO 26

CMO Verticals Paid Search Agency Analytics 26

Heinz Marketing

MAY 16, 2022

how to utilize NPS to energize your organization. how CMOs can avoid common pitfalls through innovation. If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. ” But any marketing organizations can do the same thing. the risk of aggressive over-marketing.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

Vision Edge Marketing

DECEMBER 15, 2020

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Often the people involved in the B2B buying process have different roles within the organization and, as a result, different peer groups. Expand Who in Your Organization Engages with Customers. Organize your buyers into peer groups.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Marketing Insider Group

OCTOBER 20, 2020

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. You might successfully get employees to speak their mind and align their values with those of the organization. Customers want more, not just employees.

Business 353

Business Work Management Correlation Cable 353

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Assets: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 52

CMO Linkedin Enterprise Management Press 52

ClickZ

JANUARY 6, 2021

30-second summary: Digital disruption is requiring C-Suite executives to undergo different goals and job responsibilities, and CMOs are not exempt from this shift. CMOs must lean into data – pulled from across departments – to provide actionable insights for a better customer experience (CX). Looking ahead: Marketing and CX in 2021.

CMO 114

CMO Enterprise Management Analytics Marketing Report 114

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. Headshot: Vidyard adds LinkedIn CMO, Shannon Stubo, to board of directors.

CMO 50

CMO Linkedin Enterprise Management Press 50

Martech

MARCH 12, 2024

Authors of the report, Wpromote and Ascend2, found that 60% of respondents said that social media was the most effective channel topping email, search (paid and organic) and display advertising. This one is easy: ask your CMO to see the social media strategy plan for the year. How can social be used to promote these assets?

Social Media 90

Social Media Media B2B Advertising Agencies 90

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Marketing Insider Group

JULY 14, 2020

But marketing, in many organizations, is stuck in the past. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. To thrive and grow during this storm and more to come, stop promoting ads to audiences that don’t want it. The results?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Martech

JANUARY 5, 2023

Identify what the CMO is most focused on. Or a particular product they have been wanting to try and promote? When a sales manager mentions a Marketing Ops team member’s name to the CMO, it’s going to make an impression. Internal promotion: Share your wins. Identify target audience. Is it new customer growth?

Advertising Agencies 107

Advertising Agencies Positioning Planning Work Management 107

Martech

OCTOBER 13, 2023

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. Image: DPAA Global.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 124

B2BMarketing.net

FEBRUARY 8, 2024

The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. “Also, on the Cardii platform, we’ve added about 2,500 charitable organizations; if they don’t want to give gifts but want to donate, they can do that too,” said Steele.

Marketo 114

Marketo Customer Surveys Trigger Marketing Amazon 114

ClickZ

AUGUST 12, 2019

To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. Rebecca gave the example of a product they have at Calabrio that provides a predictive net promoter score (NPS) automatically generated after every call that comes in. Image source: Calabrio.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

LEADership

OCTOBER 7, 2014

Although Brenner is technically not a CMO currently, I think he is a perfect fit for this CMO Spotlight series. In a recent interview, Michael was asked about how to increase the relevance and influence of marketing within an organization. No longer does the traditional method of advertise, promote, push, sell, work.

CMO 40

CMO Communities B2B Thought Leadership Business 40