B2B Marketing Directions

SEPTEMBER 16, 2018

The CMO Survey is a valuable resource for information regarding these important issues. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The August 2018 edition of The CMO Survey generated responses from 324 senior marketing executives at U.S.

CMO 40

CMO Customer Surveys Trends Planning 40

Ledger Bennett

NOVEMBER 13, 2019

So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. The CMO is usually not so fortunate. As a CMO you face tremendous pressure from multiple stakeholders and employees across the business. But there’s a conflict.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Webbiquity

JANUARY 5, 2021

Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. My opinions are correct. CMO at SharpSpring. Tweets last 90 days: 11. Donnie Berkholz.

Twitter 261

Twitter Startups Work Management Marketing Management 261

Marketing Insider Group

SEPTEMBER 20, 2021

Surveys and polls are a great way to collect helpful data on the quality of your membership program and show members that you value their opinions and experiences. Be sure to promote these high-value opportunities to your members, emphasizing the benefits of your virtual resources. Include surveys. Promote member community networking.

Work Management 280

Work Management Marketing Management Marketing Automation Services Tips 280

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Empower your employees, especially those who directly touch customers like sales development reps , with the resources, training, and tools to help them. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems.

Paid Search Agency 289

Paid Search Agency B2B Sales Marketing & Strategy CMO 289

Content Marketing Institute

AUGUST 31, 2023

It’s useful for filling in bandwidth or resource gaps – like creating an image quickly instead of looking through stock images for hours. Andy Crestodina, co-founder and CMO, Orbit Media Studios Generative AI tends to give good insights into how the audience does research and how to prioritize their needs.

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

Heinz Marketing

AUGUST 28, 2020

While you’ll be going after a smaller pool of prospects, they’ll be a much better fit to spend your time and resources on. Latané Conant, CMO of 6sense does a great job of explaining this in her new book “No Forms. .” This is all about selecting accounts based on data versus personal opinion.

Account Based Marketing 137

Account Based Marketing Ideal Customer Profiles ABM Sales Qualified Leads 137

PathFactory

JUNE 13, 2023

I couldn’t help but clap when she gave her opinion. While I was thrilled to hear George put out the clarion call and think it is on point, I also believe that B2B organizations need to think more holistically about generative AI ownership, strategy and execution to avoid misalignment and costly missteps.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

ClickZ

APRIL 22, 2020

It’s all well and good opening the “Pandora’s Box” of feedback, but if you’re not prepared or resourced to act on it, what’s the point? We chatted with customer experience expert Paige O’Neill, CMO of Sitecore, to hear her thoughts on this new normal — and to look at how companies can adopt a truly customer-centric approach going forward.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Adobe Experience Cloud Blog

JANUARY 7, 2019

Some take more sales resources. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Being able to attribute revenue to marketing campaigns is very important for speaking to leadership or the CMO. Not all marketing activities are created equal.

Multi-Touch Attribution 134

Multi-Touch Attribution Lead Ranking Multi-Channel Thought Leadership 134

ViewPoint

MAY 17, 2018

The frustration by the CMO stemmed from running various campaigns only to have sales either ignore the leads or complain loudly about lead quality. Before diving deeper, it is my opinion (after more than 35 years in direct mail marketing and B2B tele-prospecting) that there is no such thing as a good list. Companies (Three Contacts).

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

Martech

MAY 5, 2023

There are different opinions out there. Yes, but a dark funnel For Latane Conant, CMO at ABM platform 6sense, the funnel is still there. “It Apply the time and resources to that audience in buy mode, and capitalize on opportunity, he said. The advent of AI and the avalanche of data has distorted the shape of the funnel.

Top of Funnel 114

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 114

Launch Marketing

AUGUST 23, 2023

An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution. Every company must invest the necessary time and resources to ensure they make the right hire from the outset. Fill the VP of Marketing role with ease: Here’s how.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Jay Baer’s CMO Blueprint for Account-Based Marketing. The CMO Blueprint for Account-Based Marketing from Jay Baer. Looking to learn more about Account Based Marketing?

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Marketing Interactions

MARCH 25, 2023

However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO). 85% “I respect brands that aren’t scared to have an opinion and take a disruptive position on the industry.” You can’t create relevant B2B content using a foundation of opinion and bias. Read that again. This is a finding from The Power of Provocation Report.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Engagio

DECEMBER 3, 2019

Seek out the opinions of marketers you respect, and listen carefully to what they have to say. But once you’ve gathered all those opinions and you’re trying to figure out which ideas to act on, start looking for patterns. – Randy Frisch, CMO and Co-Founder of Uberflip. – Maria Pergolino, CMO of ActiveCampaign.

B2B Marketing 108

B2B Marketing Work Management B2B Peer-to-peer 108

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Empower your employees, especially those who directly touch customers like sales development reps , with the resources, training, and tools to help them. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems.

Paid Search Agency 173

Paid Search Agency B2B Sales Marketing & Strategy CMO 173

LEADership

MAY 27, 2014

I suppose you can compare it to how a great CMO feels with fantastic ideas, raring to go, but having to wait for the right time and right place. In our continuing series, “CMO Spotlight”, let’s look at these useful, practical tips and advice from Jon Miller, the VP of Product Marketing, Strategy and Content Marketing at Marketo.

CMO 40

CMO Marketo B2B Marketing B2B Thought Leadership 40

6sense

DECEMBER 8, 2021

In a world of finite resources, there is an opportunity cost to that yes, such as a higher-than-anticipated customer acquisition cost, a dilution of our brand, or a stressed-out and overworked team. In my opinion, without knowing this as chief marketing officer (CMO), you’re in trouble. I hope this helps you say no to say yes!

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Lead Scoring Lead Ranking 62

Martech

DECEMBER 16, 2022

We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. A lack of resources — human, financial and time — poses challenges. Your customers also play a part in the opinions they form of you. Part of that is because of the tech budget, or rather its constraints. Branding will increase client trust in you.

Digital Experience Platform 96

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 96

Leadspace

NOVEMBER 14, 2016

One of those sessions, “From Modern Marketer to CMO to CEO,” offered a particularly long list of helpful career tips, courtesy of three highly experienced marketing professionals with very different personal/professional journeys. Remember: your scarcest resource is time. Molloy described her role as CMO as “Chief Simplifier”.

B2B Marketing 104

B2B Marketing Tips Planning B2B 104

KoMarketing Associates

JULY 12, 2016

IN YOUR OPINION AND FROM WHAT YOU’VE SEEN WORKING IN THE INDUSTRY, WHY ARE MARKETING TEAMS SO MISALIGNED WITH OTHER TEAMS/EXECUTIVES WITHIN THEIR ORGANIZATION? Essentially, the CMOs should be running marketing and enabling their marketers in field to do marketing, or execute marketing-facing activities.

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

Aberdeen

JANUARY 2, 2018

Following inaccurate guidance could significantly cost your business, resulting in wasted time and resources, unhappy customers, and poor performance results affecting performance evaluations. Pure opinion. And therein lies the problem. Read: Extended Omni-Channel Customer Experience: Contextual Content & Communications.

Peer-to-peer 73

Peer-to-peer Digital Transformation Classified Ads Class 73

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Follow Robert on LinkedIn and Twitter ! Joe Chernov: Aligning Around the Customer.

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

ANNUITAS

SEPTEMBER 6, 2016

3 Ways To Get Buy In: Make it relevant: When you return from an event with a new concept that will drive more revenue for your organization, or are looking to try a new process to save resources, you need to learn to tailor your pitch when presenting ideas based on the audience.

Buy 100

Buy Marketing Proposals CMO Organic Leads 100

Golden Spiral

DECEMBER 22, 2021

If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. Often CMOs work closely with CIOs and other analysts to support demand generation programs with data and insights, both of which inform ROI. Educating Key Stakeholders.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Outgrow

OCTOBER 18, 2022

About our guest: Eric Quanstrom serves as CMO at CIENCE and is in charge of both the company’s inbound and outbound marketing strategies. And for this month we’re going to interview Eric Quanstrom, who is the CMO at Cience, which is a company that helps others grow primarily through lead generation. Appreciate it.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

KoMarketing Associates

MAY 5, 2016

For more insight into this report, we spoke to Taulbee Jackson, President and CMO of Rundown: WHY DO YOU THINK MARKETERS HAVE BEEN SLOW TO DEVELOP A BETTER APPROACH TO CONTENT GENERATION? “I Very few people that responded to the survey had a clear understanding of their resources from not just a skills perspective, but availability as well.

Process 120

Process Work Management Marketing Management Generation 120

chiefmartech

NOVEMBER 9, 2016

More marketing technologists (44%) now report to the CMO. One of the challenges of the study, in my opinion, is that the term “marketing technologist” has significant variance in how it’s intrepreted. Of course, that doesn’t mean that there aren’t different levels of marketing technologists.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There are plenty of voices in the world of B2B marketing who have their own opinion and definition for ABM - but here’s our stance.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

ClearVoice

APRIL 23, 2020

For writers looking to connect at a granular level and improve overall consumer experience, lean into psychographic data, suggests the CMO blog by Adobe. And their key resource? People who offer an opinion. Separate fact from fiction, opinion and propaganda. When do writers write about people? People who speak publicly.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

BenchmarkONE

MARCH 25, 2022

If you’re a startup or small business, you might not have the resources to hire a different person for each job. You might hire a chief marketing officer (CMO), Director of Marketing, or a VP of marketing. seconds to form an opinion about your website. Leadership roles. Web development specialists. It takes people about 0.05

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

DemandBase

MAY 21, 2020

VP Marketing / CMO. Establishing a best-in-class Account-Based Marketing practice should be on every B2B CMO’s must-do list. Whether ABM constitutes a minority or majority of Marketing’s energy, resources, and budget, doing it well means doing it right. Meredith Fuller , Managing Director, Quarry.

Account Based Marketing 98

Account Based Marketing ABM Budget Programs Demand 98

Integrated B2B

SEPTEMBER 2, 2016

Resource allocation. One key issue in tracking and monitoring marketing performance is the effort and resources required. This is essentially the business strategy, but in my research analysis, I focused particularly on market orientation, strategic capabilities and resources, and marketing strategy. Marketing is not sales.

Planning 56

Planning Allocation Terms and Conditions CMO 56

Markempa

AUGUST 12, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Empower your employees, especially those who directly touch customers like sales development reps , with the resources, training, and tools to help them. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Sprout Social

FEBRUARY 4, 2020

The opinions of LinkedIn influencers carry weight. Former Drift CMO Dave Gerhardt is a great example of someone who has built a platform by regularly sharing high value, expert information. She has gained almost 500,000 followers on LinkedIn by constantly sharing high-value resources. LinkedIn is the right fit for many brands.

Linkedin 103

Linkedin Brand Identity Branding Work Management 103

Buffer

JULY 13, 2022

So, a lack of response might signal that you don’t care about your customers’ opinions. People want a quick response when things go wrong and social media makes it so that customers worldwide (and in different timezones) are constantly engaging with your brand.

Social Media 109

Social Media Media Work Management Marketing Management 109