Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Webbiquity

NOVEMBER 8, 2022

Marketers can sponsor influencers or have them review a product and share their honest opinion of it. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Bluetext

NOVEMBER 17, 2023

Join us in this episode as we uncover the invaluable insights, strategies, and stories of CMO Helle Huxley, showcasing the exceptional role of marketing in embracing and leading change. Entertainment and Sony Music to your role as a CMO in the professional services industry?

CMO 26

CMO B2B Thought Leadership Thought Leadership Work Management 26

Martech Advisor

AUGUST 27, 2019

But we’ll never be able to seize that opportunity if we don’t listen to our customers and then act on what we’ve learned without the prejudice of preconceived opinions. But changing the lens through which an organization views its entire business can deliver powerful, profound rewards – and your new CMO demands it.

CMO 81

CMO Ad Frequency Mobile Advertising Bandwidth 81

Crimson Marketing

OCTOBER 13, 2015

Say no to the CEO: Using martech “takes some of the subjectivity out of the argument,” says Scott, letting the data make the decision, instead of—for instance—the CEO’s personal opinion. Scott Sanborn is the COO and CMO of Lending Club, the world’s largest online credit marketplace.

CMO 100

CMO Top of Funnel Optimization Customer Satisfaction 100

SmartBrief - Marketing

JANUARY 29, 2024

Do they trust their CMOs? Are they invested in CMO longevity? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. Opinions expressed by SmartBrief contributors are their own. What are their dominant business concerns?

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. The post Why being a CMO is better than being a CEO?

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Marketing Analytics Tools 56

Marketing Analytics Tools Lead Ranking Paid Search Agency Landing Pages 56

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) CEOs regarding the performance of their marketing function and their CMO.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

KoMarketing Associates

NOVEMBER 13, 2017

The CMO Club and Conversant recently released the “5 Ways to Win Customers with Tech” report, which exhibited the opinions of 60 senior marketers. Research now shows that although marketers are interested in providing a personalized customer experience, they still lack the tools and data to do so on a consistent basis.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

Marketri

DECEMBER 11, 2023

In many organizations, the CMO or Fractional CMO charts the strategic course, while digital marketers harness technology to amplify campaigns and monitor progress, ensuring the company’s trajectory aligns with its aspirations. → Keep Reading For more of our thinking on fractional CMOs: What is a B2B Fractional CMO?

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? It demands a visionary CMO who understands the interplay between technology and business.

Digital Experience Platform 117

Digital Experience Platform Marketing & Strategy Business CMO 117

Martech

DECEMBER 20, 2023

Grenier is a genuine person with strong opinions, and that’s what makes the podcast engaging. The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. He interviews everyone from marketing legends to rising stars.

Marketing AI 111

Marketing AI Ethics Planning Paid Search Agency 111

Smashmouth Marketing

DECEMBER 19, 2008

A buddy of mine, Christopher Lochhead , who was CMO at Mercury when they got acquired by HP , had some thoughts. Actually, it's 12 opinions if you count Chris and me. Over the years, my most successful business relationships were the ones where the personal and business interests overlapped. business is personal. that's the point.

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

DECEMBER 10, 2008

A buddy of mine, Christopher Lochhead , who was CMO at Mercury when they got acquired by HP , had some thoughts. Over the years, my most successful business relationships were the ones where the personal and business interests overlapped. Personal branding does impact business branding. business is personal. that's the point.

Opinions 100

Opinions Social Media Personalization Media 100

Marketing Insider Group

APRIL 20, 2020

As I point out in my book, only three out of every 10 people feel that their opinions matter at work. Being able to freely voice your thoughts, ideas, and opinions without fear of some sort of negative backlash is essential if individuals are going to be high performers and reach their potential. What Is Psychological Safety?

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Activities Work Management Marketing Management Opinions 264

Martech

OCTOBER 10, 2023

Easily accessible reviews, comparisons and expert opinions empower consumers to scrutinize options and make informed decisions. Platforms like TikTok, Amazon and Google provide consumers with spaces to seek recommendations, voice opinions and engage more directly with brands.

Marketing AI 122

Marketing AI Paid Search Agency Allocation Marketing Management 122

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” If you enjoy reading this CMO Spotlight series, please share with your friends. “If it’s Priceless, don’t mess it up!”.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Champion Communications

OCTOBER 25, 2023

Additionally, a report by the CMO Council revealed that 77% of marketing leaders say a lack of brand awareness is a major challenge to expanding globally. Market intelligence: Collecting insight into the media landscapes, policy shifts, and public opinion trends allows you to understand each market.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

B2B Marketing Directions

SEPTEMBER 16, 2018

The CMO Survey is a valuable resource for information regarding these important issues. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The August 2018 edition of The CMO Survey generated responses from 324 senior marketing executives at U.S.

CMO 40

CMO Customer Surveys Trends Planning 40

Ledger Bennett

NOVEMBER 13, 2019

So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. The CMO is usually not so fortunate. As a CMO you face tremendous pressure from multiple stakeholders and employees across the business. But there’s a conflict.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Champion Communications

FEBRUARY 8, 2023

84% of B2B CEOs say they find talking to their CMO about PR ‘awkward’ Getting CEO buy-in is so important in the world of B2B PR. This sentiment was shared by the CMOs, with 49% agreeing that discussing PR with their CEO was ‘really awkward’. So, what’s creating this tension?

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PR Research B2B CMO 62

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 147

CMO Sales Qualified Leads Forrester Organic Leads 147

LEADership

DECEMBER 9, 2014

CMO Spotlight: Susan Johnson, CMO, SunTrust . In today’s edition of the CMO Spotlight Series , I’m happy to bring you some interesting insights into financial services marketing with a deep focus on branding through positive customer experiences. The post 3 Attributes of the Modern CMO appeared first on LEADership.

CMO 40

CMO Mobile Marketing Social Media Analytics 40

Webbiquity

JANUARY 5, 2021

Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. My opinions are correct. CMO at SharpSpring. Iowa State Cyclone Fan, Opinions are mine.

Twitter 260

Twitter Startups Work Management Marketing Management 260

chiefmartech

JUNE 22, 2021

What did they think about CMO’s technology leadership? Surely a better opinion, right? As if to oblige me, the CMO Council recently released Rate the State of Marketing: A C-Suite Scorecard with exactly that data. The post Are CMOs falling behind with martech? CUSTOMER EXPERIENCE = MARKETING.

Digital Transformation 104

Digital Transformation CMO Marketing Automation Services Thought Leadership 104

Martech

MAY 26, 2023

CMO priorities include increasing the availability of a product or service, offering special deals and increasing rewards and benefits. What are people’s prevailing opinions about how the world is working? Over 40% report switching to generic brands, store brands and less expensive products in at least one product category.

Gartner 111

Gartner Digital Transformation Pricing Price 111

B2BMarketing.net

FEBRUARY 1, 2024

Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Maria Winn, CMO, Mitie to discuss how to create a high performing marketing team. In Maria’s opinion, there are three key things to consider: Lead with culture: One thing Maria has spent a lot of time doing is looking at Mitie’s job descriptions that go out into the market.

B2B Thought Leadership 52

B2B Thought Leadership Ad Building Paid Search Agency Thought Leadership 52

LEADership

SEPTEMBER 22, 2015

Well, now I am a CMO, so that dream obviously didn’t work out”. As the CMO of a successful B2B marketing company, he absolutely rocks his role. That’s what a rock star leader does—puts aside personal preference, prejudice and opinion to lead the way, rally forces and make things happen for the greater good of the organization.

CMO 40

CMO Marketing Budget B2B Sales Lead Generation 40

LEADership

OCTOBER 7, 2014

Although Brenner is technically not a CMO currently, I think he is a perfect fit for this CMO Spotlight series. In fact, in my opinion, we need to strive more for Return on Engagement (ROE) in the B2B world. If you enjoy reading this CMO Spotlight series, please share with your friends.

CMO 40

CMO Communities B2B Thought Leadership Business 40

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. 60% had no opinion. We are building a decentralized ad architecture that can best leverage the protocols used by dominating platforms,” said AdRunner’s CMO Chris Rios. Read next: Marketers – the Metaverse is coming.

Gartner 141

Gartner Paid Search Agency Opinions Internet Marketing 141

Webbiquity

JUNE 21, 2019

Given the constant state of change, in my opinion it’s time to reinvent marketing. As CMO, I’m constantly seeking to drive innovation in the most efficient way possible. And typically, the better and faster our response to it, the more successful we are. And the key is expanding technology enablement. You need to arm your teams.

Work Management 178

Work Management Marketing Management Marketing Automation Services Advertising Agencies 178

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. We formulate our opinions about companies based on our interactions with their people. So, what would happen if you focused on helping them do just that?

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

Marketing Insider Group

MAY 21, 2020

I spoke to a former colleague just the other day who did the right thing in leaving her job because her manager (the CMO!) A survey run by the National Opinion Research Center based at the University of Chicago compiled a list of the top 12 jobs in which workers are most likely to report themselves as satisfied: Clergy.

Work Management 277

Work Management Marketing Management Customer Satisfaction Correlation 277

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

APRIL 20, 2022

“If you want to be able to respect people’s privacy but also deliver a valuable personalized experience,you have to have a transparent customer experience right to do privacy and personalization,” Lisa Campbell, CMO of OneTrust, said at The MarTech Conference. Consumers, as everyone knows, can be contradictory. Why we care.

Advertisements 119

Advertisements Advertising Privacy Ad Exchange 119

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. Use the advantage of online platforms and social media to gauge opinions and understand pain points – there’s always a discussion going on related to your industry somewhere on the internet. Image source.

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Planning Conversion Top of Funnel Custom Publishing 327