Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Go Beyond SEO

MAY 14, 2022

Whether your marketing is directionless or you need more financial resources to invest in a solid strategy, here are four signs it’s time to consider a fractional chief marketing officer (CMO). Your Sales Team Is Creating Their Own Marketing Materials. Your sales team may be great or your sales team may be YOU.

CMO 78

CMO Planning Paid Search Agency Lock-In 78

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. That handover process between marketing and sales is crucial.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Marketing Insider Group

JUNE 23, 2020

A wake-up call that made me realize that above anything else, empathy is essential for effective marketing in the coming decade. Marketing Overload Drives ROI Down. surprising outcome: their sales increased ! That study revealed that if someone sees a digital banner ad over 40 times in a month, sales begin to drop.

Paid Search Agency 333

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 333

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

The Marketing Blender

FEBRUARY 6, 2024

Having a full-time Chief Marketing Officer (CMO) or marketing manager in-house certainly provides a sense of comfort. That’s why outsourced CMO is something that many businesses are turning to. A fractional CMO can quickly become familiar with these aspects because they don’t spend months figuring out what to do.

CMO 52

CMO Business Paid Search Agency Acquisitions 52

The Marketing Blender

FEBRUARY 13, 2024

Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales. Additionally, digital advertising is leveraged to generate leads and reach the target audience effectively. Focusing on these objectives enables effective measurement of success and informed decision-making.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. But, that doesn’t mean event managers and their teams don’t benefit from knowing what a customer or client is actually worth to the company.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Prove its ROI and show metrics that will measure its success. . CMOs need tangible support from engaged CEOs to continue to innovate and improve upon their marketing strategy. . The Conversation CMOs SHOULD Have With CEOs.

Marketing Agencies 2 341

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 341

Martech

MARCH 18, 2022

Brenner came to marketing from sales. “[M]ost I sold what was ‘in the sales bag.’” Marketing’s effectiveness can be quantified and justified. The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. The CMO spends money at the CEO’s request.

ROI 123

ROI Paid Search Agency Advertising Agencies Planning 123

Martech

SEPTEMBER 30, 2022

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations. Schaub, a former tech CMO, led IDC’s CMO Advisory practice for nine years. “Investment portfolios [are] managed quite differently.

Conference 95

Conference ROI Terms and Conditions Planning 95

NuSpark Consulting

JULY 28, 2015

If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills. So why the disparity in nailing down a good social strategy for sales teams? Who’s right?

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

DiscoverOrg

APRIL 20, 2017

SiriusDecisions, a global B2B research and advisory firm, has historically identified data management proficiency in the following ways: Impact : Measures revenue, marketshare, and profit. However, an influx of deeper data offerings has a downstream effect on organizational health that is less understood. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Top Rank Marketing

OCTOBER 17, 2023

The panel included: Erik Newton , CMO at Hubilo Kathleen Abdeen , Director of Product and Field Marketing at Hubilo Laura Ramos – Vice President, Principal Analyst at Forrester Research It was great to see my longtime pal Laura Ramos from Forrester dive deep into the results of her research.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Seismic

MAY 18, 2021

So, your company recently invested in a sales enablement solution. As is the case with any sales technology solution, once it’s up and running, my question as a CRO is, “Is it making my sellers more effective?” You’ll eventually need to measure and demonstrate its return on investment (ROI). CMO, Brand Management Company.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72

Vision Edge Marketing

JUNE 6, 2023

Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. Now let’s compare and contrast the roles of CGOs and CMOs. In comparison to the CMO, the CGO has a broader focus. Customer-Centric Process Design : Businesses run on processes.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Image: CMO Survey. billion in 2019.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

SalesGrape

SEPTEMBER 17, 2023

The Basics of Account Based Marketing Account-based marketing is a strategic approach that aligns sales and marketing efforts to target specific high-value accounts. Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Guaranteed.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Average sale per customer. Number of sales needed. Our Services. See Our Work.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. Most ROI calculators I see published are flawed. In fact, buyers perceive value in interacting with sales at every stage of the buying process—even the early stages.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

Modern B2B

JANUARY 30, 2024

Strategy first, tech second As a starting point, CMOs are adopting the underlying principle that the business strategy and processes should dictate the technology and not the other way around. Metrics can aid the decision-making process as outlined by one CMO.

Work Management 80

Work Management Marketing AI Marketing Management B2B 80

Martech

SEPTEMBER 16, 2022

How effective is content marketing? It’s often used as a top-of-the-funnel tactic to attract prospects and turn them into leads or customers. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. How effective is content marketing?

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Launch Marketing

DECEMBER 6, 2023

B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward. Each article dives deep into specific product launches, best practices used and actionable tactics all marketing leaders can implement in their product launches.

Resources 136

Resources B2B Marketing Planning B2B 136

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The tenure for a sales VP is much shorter, at around 19 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Marketing Insider Group

SEPTEMBER 9, 2020

They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. However, your CEO will zero in on results and costs, not only on intermediary processes.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? When different tools in the martech stack don’t communicate or share data effectively, leading to silos of information. Inefficient processes. Misalignment with business goals. Poor data utilization.

Digital Experience Platform 112

Digital Experience Platform Marketing & Strategy Business CMO 112

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Executives can also convince themselves that sales will provide enough “air cover.”

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 117

Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. ROI measurement. Determine your benchmarks for ROI. Avoiding redundancy.

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

Golden Spiral

DECEMBER 22, 2021

How well are you measuring and reporting on the Return on Investment (ROI) from all of your digital marketing efforts? If you’re a CMO or key stakeholder for your company and you’re confused by the SEO or organic elements of digital marketing, keep reading. Reports will not offer just numbers, but also insight into your funnel.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Content Standard

JUNE 28, 2019

Here’s what was missing from the 2014 conversation: an awareness of the pressure we marketers felt to prove content marketing ROI in our own departments by year’s end. “The results for both sales and retention have been huge for us.” Here are just a few of their strategies. Live and In-Person Events.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? Sales automation. Focus on the middle of the funnel. And if history repeats itself, just like 2017 we’ll see major developments in the sales world. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018.

Top of Funnel 94

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 94

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Digilant

OCTOBER 21, 2021

The CMO’s Chase for Perfection. . In today’s environment, CMOs have to be nearly perfect when it comes to marketing spend management. By adhering to the four best practices below, marketing leaders can maximize ROI despite smaller budgets and achieve quantifiable results that satisfy C-suite demands. .

ROI 52

ROI Marketing Budget Practices Allocation 52

Vision Edge Marketing

NOVEMBER 19, 2013

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. In SpencerStuart’s 8th Annual CMO Tenure Study, it was reported that CMO tenure is now nearly 4 years, compared to just 2 years back in 2006.

CMO 100

CMO Work Management Marketing Management Acquisitions 100