Biznology

SEPTEMBER 14, 2020

This not something that is measured by your open rates, clickthrough rates, or subscriber list growth, at least not directly. These aren’t quite as useful as revenue and profitability metrics, but are far more valuable than process metrics like clickthrough rates.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Marketing 104

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 106

Email Marketing Digital Marketing Funnels Marketing Gartner 106

Sharpspring

SEPTEMBER 16, 2021

Some research has found that using emoji actually hurt open rates and increased the number of abuse reports for legitimate emails. Others have noted that emoji may boost the open rate slightly — but only if the subject line is already compelling. After all, this is what convinces your recipients to open your email!

Email Campaigns 105

Email Campaigns Campaigns Optimization Clickthrough 105

Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns.

Privacy Protection 65

Privacy Protection B2B Marketing Privacy B2B 65

Hubspot

SEPTEMBER 24, 2015

What was our open rate? Clickthrough rate? Our unsubscribe rate? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. These numbers help us improve our email marketing campaigns. But then we return to our own inbox.

Clickthrough 28

Clickthrough Personalization Email Marketing Click Rate 28

Liveintent

OCTOBER 8, 2021

Start prioritizing clickthrough rates. Arguably the biggest change affecting marketers is the disappearance of clear email open data. This will make it tough to use email open data to optimize send times — an important strategy for email marketing. Here’s what he has to say. ” Interested in hearing more?

Privacy Protection 71

Privacy Protection Privacy Clickthrough Marketing 71

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Now, good email content is the trend and the hope.

Email Marketing 108

Email Marketing Trends Marketing CTR 108

Opt Intelligence

AUGUST 23, 2021

You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. Low opens and clicks could signal a low quality list. They continue to ignore you and you’re no better off than when you started. What is email engagement? Except, you could be worse.

Opt-in 96

Opt-in CAN-SPAM Clickthrough Email Marketing 96

Sharpspring

SEPTEMBER 29, 2021

As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns. While this wasn’t a terrible open rate, they were rightfully concerned about the drop.

Email Marketing 82

Email Marketing Campaigns Marketing CAN-SPAM 82

SmartBug Media

OCTOBER 15, 2021

Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). These characters increase open rates, and increased engagement means improved sender score. Top email that gets opened more than anything else: Mistake emails!

Email Marketing 52

Email Marketing B2B Marketing Open Rate Marketing 52

Hubspot

JULY 2, 2014

In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. Component #1: Personalization.

Clickthrough 28

Clickthrough Video Marketing Click Rate Email Marketing 28

Sprout Social

JUNE 10, 2021

With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate. Does using their names increase the open rate?

Email Marketing 129

Email Marketing Newsletter Marketing Effectiveness 129

FMG Suite

JULY 18, 2019

Improve Open Rate and Click-Through Rate. There are two terms you need to be familiar with when analyzing your email marketing performance: Open rate is the percentage of emails you send that get opened. . Clickthrough rate is the number of people who actually click on a link within an email. .

Effectiveness 63

Effectiveness Email Marketing CAN-SPAM Clickthrough 63

distribion

OCTOBER 26, 2020

Together, these metrics can provide a good idea of how successful your email marketing campaign is or has been, as well as which tweaks you might try to take things to the next level: Open rate. According to Smart Insights, the average open rate (including all industries) is 16.22 Clickthrough rate.

Email Marketing 40

Email Marketing CTR Marketing Click Rate 40

Vision6

MARCH 15, 2021

However, as our email metrics show, email open and clickthrough rates can vary wildly by industry. For example, in January 2021, the ‘Engineering’ category had an average open rate of 26.89%, while ‘Insurance & Superannuation’ is up at 54.32%. Opens vs. Engagements (Clicks).

Email Marketing 98

Email Marketing Clickthrough Urgency Marketing Contact Marketing 98

Zoominfo

DECEMBER 5, 2017

33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ). Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source ). Phone Calls 10.

Statistics 100

Statistics B2B Sales Cold Calling B2B Marketing 100

Hubspot

MAY 26, 2021

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.

Features 97

Features Email Marketing Service Best Practices 97

Zoominfo

FEBRUARY 5, 2020

The global online penetration rate is 57%. North America and Europe have a 95% internet penetration rate ( source ). of email opens in the US were on a smartphone ( source ). Plain text emails receive higher open rates than HTML emails ( source ). Welcome emails have an average open rate of 82% ( source ).

B2B Marketing 100

B2B Marketing Mobile Marketing Statistics B2B 100

Anyword

JANUARY 26, 2022

Tracking content marketing KPIs and making relevant decisions will help you boost traffic, increase the conversion and retention rates, and make sure your visitors can relate to your brand or journey. Conversion rates are a key business value as they show you how convinced your visitors are about following through with the call to action.

Content Marketing 52

Content Marketing Content Marketing Clickthrough 52

Hubspot

JUNE 8, 2017

A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date. Clickthrough & Open Rate.

Email Marketing 71

Email Marketing Hubspot Clickthrough Marketing 71

Litmus

FEBRUARY 1, 2021

The email itself had an incredible open rate of 47.8%! And we’ve done the research: Subject lines that include personalization can result in a 50% higher open rate. The click-to-open rate was well below our average, and we weren’t able to encourage our audience to share what they were grateful for on Twitter.

Click Rate 69

Click Rate Email Marketing Open Rate Clickthrough 69

Sharpspring

NOVEMBER 23, 2021

Note that higher email frequency doesn’t necessarily lead to higher unsubscribe rates, even though multiple studies have shown that “too many emails” is consistently the #1 reason for unsubscribes. As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. Types of Emails.

Email Marketing 84

Email Marketing Marketing CAN-SPAM Segmentation 84

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Click Rate Email Marketing 52

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% Of course, technology players often introduce new features – some at a higher rate than others. The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Global spending on email software is expected to climb from $4.5

Email Marketing 136

Email Marketing Branding Brand Identity Marketing 136

Litmus

MAY 11, 2021

If you know you’ll be sending a message to a group of people that you may not engage as frequently as others, expect this complaint rate to perhaps be a bit higher than your average.

CAN-SPAM 109

CAN-SPAM Marketing Email Marketing Deliverability 109

6sense

FEBRUARY 17, 2022

3: Content Engagement Rates. For instance, if you create a personalized landing page for an account, you may expect a 60% to 70% engagement rate. Typically, your content engagement rate is a critical metric to track and see if your engagement rates positively impact your ABM campaign. .

Account Based Marketing 62

Account Based Marketing ABM B2B Campaigns 62

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Optinmonster

JUNE 21, 2022

Your deliverability success rate is influenced by the quality of your leads and content. This will instantly improve your open rate and clickthrough rate, both of which are going to improve your email domain reputation. Prospects that are open to the idea of paying you money. Improve ROI.

Leads 52

Leads Lead CAN-SPAM Deliverability 52

Circle Studio

SEPTEMBER 15, 2022

Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms. However, there are some practical steps that marketers can take to improve their deliverability rate. Monitor response rates.

Email Marketing 60

Email Marketing B2B Marketing Campaigns B2B 60

Liveintent

APRIL 5, 2022

” Axios, for example, doesn’t just rely on quantitative metrics like email open rate and clickthrough rate. . “Data is incredibly important to an audience development person — whether you’re in editorial or not,” Kellett says. “Data practices are really at the foundation of that.”

Ad Building 62

Ad Building Tips Newsletter Clickthrough 62

B2B Lead Generation

MAY 19, 2014

One interesting takeaway for SunGard from this effort was CFOs had a much higher email open rate and website download rate when they received an email sent between 7 a.m. Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs]. on a Sunday morning.

B2B Marketing 120

B2B Marketing B2B Campaigns Marketing 120

Sprout Social

MAY 24, 2022

Conversion rate. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Social : Audience growth, engagement rate, impressions, reach. Then, create a filter that shows all ratings below that goal. Cost per click. Cost per impression.

Media 85

Media Social Media Social Marketing Marketing Strategy 85

Modern B2B

NOVEMBER 15, 2019

Is our LinkedIn ad clickthrough rate above average? For us, a B2B agency, we always encourage our clients to think all the way through the funnel, not just at the top-line ‘vanity’ stats such as open rate, web visits, bounce rate or time on site. Know your marketing performance: benchmark (and why you must do it).

Advertising Benchmark 60

Advertising Benchmark Marketing Funnels Marketing Advertising Funnels 60

B2B Lead Generation

JANUARY 5, 2015

A 75% to 80% open rate for nurturing emails. If you found this short excerpt of the case study, clickthrough to read the entire case study with more detail on each step of the program. Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study].

Lead Nurturing 120

Lead Nurturing Email Marketing Content Marketing Content 120

Optinmonster

APRIL 24, 2023

Did you know that a well-written confirmation email can boost your conversion rates and customer retention? In general, confirmation emails tend to have very high open and click rates. Clear Call to Action Because of their high open rates, confirmation emails are a great place to ask for another action.

Template 89

Template Examples Practices Email Marketing 89

BenchmarkONE

MAY 2, 2019

For higher open rates and clickthrough rates, send on a Tuesday. Research is one thing, though — your actual success rates are another. Need more tools, advice, and resources that can help you improve your email conversion rates? Research shows that the best time to send emails is between 10 am and 11 am.

Email Marketing 89

Email Marketing Marketing Strategy Marketing Marketing Automation 89

Hubspot

JANUARY 5, 2017

If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain reputation and your chances of connecting with other potential customers. 9) If people stop opening your emails, figure out what’s going wrong fast.

Email Marketing 78

Email Marketing CAN-SPAM Marketing Clickthrough 78