Opt Intelligence

AUGUST 23, 2021

Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. In fact, they may even get so fed up that they report you as Spam or completely unsubscribe. Low opens and clicks could signal a low quality list. What is email engagement?

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96

Sharpspring

SEPTEMBER 29, 2021

So how can you settle on the sweet spot ? As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Or worse, a bunch of spam reports. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Salesforce Marketing Cloud

MAY 23, 2024

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

Sprout Social

JUNE 10, 2021

Depending on the tools you use, you can see how each send performed or get metrics per subscriber. With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Measurable performance : For every email newsletter you send, statistics are generated.

Newsletter 139

Newsletter Email Marketing Effectiveness Planning 139

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage. Click here to download!

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Sharpspring

NOVEMBER 23, 2021

As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. Indeed, segmented emails for B2C industries, especially retail, can boost sales when the frequency is increased. Can be challenging to constantly develop fresh content for all segments. Types of Emails.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

FMG Suite

JULY 18, 2019

One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. What can you do to get more eyes on your emails? Improve Open Rate and Click-Through Rate. Don’t Get Flagged as Spam. Here is a list of 100 words you can avoid.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

Litmus

MAY 11, 2021

While it can be tempting to hard code data into an email to see how it’ll look when you’re testing, you need to be sure to switch back to your merge tags when uploading to your ESP and sending. I don’t monitor spam/complaints very closely and honestly don’t know what I would with that data even if I did.

Webinar Metrics 109

Webinar Metrics CAN-SPAM Deliverability Clickthrough 109

Optinmonster

JUNE 21, 2022

An email list of 1000 people can outperform and outsell a list of 50,000. Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting with people. You can see it as a gatekeeper. Stop Spam Attacks. Improve ROI.

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

SmartBug Media

OCTOBER 15, 2021

Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). These characters increase open rates, and increased engagement means improved sender score. Top email that gets opened more than anything else: Mistake emails!

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. Do you want to improve your email copywriting and make more sales?

Copywriting 105

Copywriting Email Marketing Planning Paid Search Agency 105

Hubspot

JANUARY 5, 2017

Once you define a goal for your email sends, you can define success and build a list to make that happen. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t. Test different emails to see if you can improve your open rates.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. The CAN-SPAM Act is serious.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Hubspot

JUNE 8, 2017

Would gloss over them as spam.". Improve clickthrough rate. The welcome email -- which houses the subscription preferences landing page link -- was seeing a 40% open rate, leaving 60% of folks unaware that tailored subscription options even existed. Clickthrough & Open Rate. Too frequent.

Email Marketing 78

Email Marketing Hubspot Clickthrough Lead Ranking 78

Hubspot

MAY 19, 2016

But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Hubspot

APRIL 6, 2015

Prank emails can be a mixed bag for people, so I figured I''d get a range of responses. Only one recipient marked the email as spam. You can see the spike in website visits here: In real time, we were seeing that a lot of our prospects were not only looking at our services, work, and templates, but were also downloading content.

Clickthrough 28

Clickthrough Inbound Marketing Click Rate Email Campaigns 28

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

markempa

AUGUST 19, 2013

Having said that, I do believe that the more behavior you can capture, the more relevant your messages become, and you can automate more messages. So, you can get segmentation or even microsegmentation. So they still live in the batch and blast world, and it can be very effective. It all comes down to relevance.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). Conversion rates to purchase are projected to be 17% higher than social media, says eMarketer. For many marketers, email marketing can be a tragic love story.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). Conversion rates to purchase are projected to be 17% higher than social media, says eMarketer. For many marketers, email marketing can be a tragic love story.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

Hubspot

OCTOBER 17, 2013

Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. Here''s what you can try instead: Reconsider your email newsletter subscription strategy. 2) Your open rates are taking a dive. 3) Your overall clickthrough rates are dismal.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JUNE 2, 2014

Will they hit spam? Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. But there''s lots of ways you can get creative here. Tip #3: Avoid SPAM Triggers. What do you see?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. This post can help you figure it out.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

JULY 31, 2020

Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Once you determine the purpose of your campaign, you can then create the targets you want to hit. How can this campaign provide value? Promote a new product?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

nDash

JULY 30, 2020

What can you do to set yourself up for an easier content promotion process? This doesn’t mean you can slap a great headline on a mediocre blog post and watch the traffic numbers skyrocket. Even for someone with few connections or followers, you can generate more organic reach than on any other social media platform.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. In this post, we'll explain just exactly how you can identify and diagnose the source of those rotten lead nurturing campaigns -- and how you can revive them! Start with the open rate of each email in the workflow. People are inundated with spam.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

SEPTEMBER 21, 2015

HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. You can also set up separate dashboards for the metrics your boss does want to hear about.). But in general, you can leave page views for each of your pages out of your more analytical reports.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

OCTOBER 25, 2012

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. Spam filters look at way, way, way more than just your email subject line to determine if your message is spam. The other myths?

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. 3) Email open rates decreased in Q2, down slightly from 26.2% Email Performance Trends. from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

AUGUST 9, 2013

Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. You can do this with personalization.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

JULY 16, 2018

Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't. 21% of email recipients report email as Spam, even if they know it isn't - Convince&Convert. 21% of email recipients report email as Spam, even if they know it isn't - Convince&Convert.

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

Hubspot

JUNE 23, 2014

When it comes to reacting to the increase in mobile email opens, the answer to this last question is key. However, MarketingSherpa found that only 31% of marketers know their mobile email open rate. Since every audience is different, look into your analytics to see on which devices people are opening your emails.

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not all bad), complete with GIFs to make you smile and advice on how to rock your email marketing. Your stomach sinks, and there’s nothing you can do. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

BOP Design

APRIL 12, 2021

You’ve taken the time to gather subscribers, to craft the perfect subject line, to include a unique “to” and “from” and to ensure your emails don’t come across as spam. So how do you get your open rates to translate to conversions? Boldness can be achieved through type size, color, placement and background. Animations.

Email Marketing 121

Email Marketing Design B2B Marketing Conversion 121

Hubspot

JULY 2, 2014

In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. They can also assist your copy by visually communicating what your offer is.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Very rarely can you do this through ads alone. They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148