Clickthrough Open Rate Urgency Marketing 
Sharpspring
AUGUST 26, 2021
Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Once you understand the mechanics of a good subject line, it’s time to craft one that will drive up your open rate.
Act-On
JULY 8, 2024
Personalization has become the norm in B2C email marketing. But any myth that prevents marketing teams from personalizing email can damage opens, engagement, and revenue. Our campaign clickthrough rate soared from 1.32% to 17.93%. Times have changed. Personalization is no longer creepy — it’s table stakes.
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Salesforce Marketing Cloud
MAY 23, 2024
Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. This tradeoff – data for personalization – means that marketers have a significant opportunity if they uphold their end of the bargain. And nowhere is this more true than in the inbox.
Vision6
MARCH 15, 2021
If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. A sense of urgency? CTAs: Is there a clear action? 1 Personalise the Content.
Sharpspring
SEPTEMBER 29, 2021
One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. Or worse, a bunch of spam reports.
SmartBug Media
OCTOBER 15, 2021
Another topic that was hot and steaming at INBOUND this year was: email marketing. We compiled our favorite sessions around email marketing and are sharing the hottest trends and insights with you on this recap blog. Higher open rate (b2b increase 38%; b2c 27%). B2B 21% increase and B2C 22% increase open rates.
FMG Suite
JULY 18, 2019
Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send.
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