Hubspot

MAY 26, 2021

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. Furthermore, the platform has a 98% delivery rate, ensuring that your emails will always reach your subscribers.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Features 101

markempa

JANUARY 5, 2015

A 75% to 80% open rate for nurturing emails. If you found this short excerpt of the case study, clickthrough to read the entire case study with more detail on each step of the program. Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study].

Lead Nurturing 120

Lead Nurturing Lead Ranking Top of Funnel Lead Scoring 120

Hubspot

JUNE 26, 2018

It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Deliverability measures the rate at which emails reach your intended subscribers’ inboxes. Clickthrough Rate (CTR). Bounce Rate.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 31, 2017

To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. So to measure the success of the "book a meeting" CTA vs. the "complete an IMA form" CTA, we also compared the a verage open and clickthrough rate (CTR) of our typical IMA email sends, versus those of the emails sent as part of this experiment.

Advertising Agencies 78

Advertising Agencies CTR Clickthrough Open Rate 78

Hubspot

MAY 14, 2018

30% open rate (OR), and a 14% click-through-rate (CTR). We saw an uptick in OR to 27% and CTR to 17%. It’s extremely rare to see open and clickthrough rates like this. This strategy worked pretty well for us. Nurturing Based on Goals. Now let’s fast forward to 2016.

Marketing & Strategy 78

Marketing & Strategy CTR Lead Ranking Top of Funnel 78

Hubspot

JUNE 29, 2017

The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. If so, I’m guessing you didn’t see great open or clickthrough rates. We then sent regular Messenger broadcasts to the people who had opted in, suppressed them from email sends, and studied their behavior.

Facebook 78

Facebook Broadcasting Click Rate Clickthrough 78

Hubspot

NOVEMBER 22, 2014

But recent data from the 2014 Email Open Rates Report shows something slightly surprising. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday. Have you considered [thought / recommendation] ?

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Hubspot

MARCH 30, 2016

For that full picture, we had to turn to opens and clicks (and their corresponding rates) for our blog notification emails. 2) Our blog email notification opens, clicks, open rates, and clickthrough rates (mostly) increased. Open rate (opens/delivered) per email send.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Hubspot

MARCH 4, 2014

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. From there, you can track how your CTR changes over time. 2) Conversion Rate. 4) List Growth Rate. 1) Open Rate. 2) Unsubscribe Rate.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

SEPTEMBER 16, 2015

Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. While open rate is sometimes said to be misleading , the metric is still an important one to measure. Clickthrough Rate. Clickthrough Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

JUNE 2, 2014

Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Convert

JANUARY 31, 2022

Hypothesis: Improve the headline, feature shorter, more concise copy, and a stronger CTA, and this will improve the click-through rate. “A” Result: They did that and found version B had a 433% increase in clickthrough than version “A”. Merry Christmas” resulted in a 2.57% higher CTR. It had 6% more CTR and was added to cart 21.3%

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

SEPTEMBER 21, 2016

On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. 3 ) Dig into your CRM.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. email clickthrough rate , as opposed to the 7.3% confidence.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Optinmonster

DECEMBER 30, 2019

Check out OptinMonster’s review of what makes a good clickthrough rate (CTR) with Google paid ads. That post is a good starting point for understanding click-through rates and how to drive more traffic with Google ads. You will likely want to test a little of both to see which yields a better ROI. Facebook Ads.

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Hubspot

OCTOBER 18, 2012

Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR. What's even better -- they tend to take half the time to create!

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Figure out which day delivers the best open and clickthrough rates for your email sends.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

DECEMBER 17, 2013

When it comes to metrics for individual email sends and A/B tests , the open rate (OR) of an email send is a vital one to monitor. It''s the measurement of total emails opened divided by total emails delivered. The clickthrough rate (CTR) of an email send measures total clicks in an email send divided by total emails delivered.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. CTR, Unique CTOR, Forwards/Shares and links clicked on. Metrics: Email Open % (as a grade of topic, content format, subject line).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

DECEMBER 2, 2019

For a marketing email test, consider measuring impressions, reach, conversion rate, or clickthrough rate (CTR). These email metrics can let you know how many people are receiving, opening, and reading your emails, and will help you analyze the results of your hypothesis.

Examples 69

Examples Planning Paid Search Agency CTR 69

Single Grain

MARCH 6, 2023

Hence, you should check your web pages that have low clickthrough rates with a (free!) This will help you maximize open rates and click-through rates by sending relevant content that users want to see. tool like Google Analytics and run a content refresh campaign for them.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Hubspot

JULY 21, 2014

3) Every time your email''s clickthrough rate is higher than your benchmark. In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. In addition, aggregate data shows that using personalization in the sender increases CTR by 19%.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28