Anything Goes Marketing

OCTOBER 11, 2006

Reputation not Content Affects Whether Consumers Receive Your Email: This article explains how reputation (your IP address that you send emails from) affects your deliverability rates. Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Sharpspring

SEPTEMBER 16, 2021

Some research has found that using emoji actually hurt open rates and increased the number of abuse reports for legitimate emails. Others have noted that emoji may boost the open rate slightly — but only if the subject line is already compelling. After all, this is what convinces your recipients to open your email!

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Sprout Social

JUNE 10, 2021

With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Personalization by using the customer’s name has a 46.21% open rate while naming a product has a 44.01% open rate. Does using their names increase the open rate?

Newsletter 139

Newsletter Email Marketing Effectiveness Planning 139

Salesforce Marketing Cloud

MAY 23, 2024

The result: the live poll email drove a 53% higher click through rate than the static email. On average, brands saw: A 76% increase in click through rate. A 45% increase in conversion rate. The effort resulted in a 35% higher open rate, a 201% increase in click-through rate and a 45% increase in conversion rate.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

Opt Intelligence

AUGUST 23, 2021

You can email them, but they won’t open or click. You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. Low opens and clicks could signal a low quality list. A free evaluation is just a click away. What is email engagement?

Opt-in 96

Opt-in Clickthrough CAN-SPAM Click Rate 96

Lead Liaison

JUNE 27, 2017

What’s even more noteworthy is the company’s increase in email open and clickthrough rates. Before using Lead Liaison, they saw email open rates of about 10%. Since implementing Lead Liaison, they have seen email open rates increase to 18%. “We thought we knew, and as it turns out we were spot on.

Lead Liaison 0

Lead Liaison Clickthrough Marketing Automation Services Work Management 0

Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 106

Email Marketing Gartner Peer-to-peer Privacy Policies 106

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% Click here to download! Of course, technology players often introduce new features – some at a higher rate than others. The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Click here to check it out!

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Vision6

MARCH 15, 2021

However, as our email metrics show, email open and clickthrough rates can vary wildly by industry. For example, in January 2021, the ‘Engineering’ category had an average open rate of 26.89%, while ‘Insurance & Superannuation’ is up at 54.32%. Opens vs. Engagements (Clicks). A sense of urgency?

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Hubspot

MAY 26, 2021

In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. You should be able to track key email metrics , such as: Open rate. Unique clicks. Click-to-open rate (CTOR). Clickthrough rate (CTR).

Enterprise Management 101

Enterprise Management Work Management Marketing Management Features 101

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. However, sometimes it makes sense to use a lower confidence rate if you don't need the test to be as stringent. But these tests can also be complex.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Zoominfo

FEBRUARY 5, 2020

The global online penetration rate is 57%. North America and Europe have a 95% internet penetration rate ( source ). of email opens in the US were on a smartphone ( source ). Mobile Marketing Strategy Statistics Sites optimized for mobile receive 15% more unique clicks ( source ). There are 3.5 More than 5.6

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Hubspot

JUNE 8, 2017

Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Improve clickthrough rate. Clickthrough & Open Rate.

Email Marketing 78

Email Marketing Hubspot Clickthrough Lead Ranking 78

Hubspot

JUNE 26, 2018

It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Timing: Based on a study that observed response rates of 20 million emails, Tuesday at 11 AM ET is the best day and time to send your email.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Liveintent

OCTOBER 8, 2021

Start prioritizing clickthrough rates. Arguably the biggest change affecting marketers is the disappearance of clear email open data. This will make it tough to use email open data to optimize send times — an important strategy for email marketing. Here’s what he has to say. ” Interested in hearing more?

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

Hubspot

JANUARY 5, 2017

If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. If you have email lists with low rates of engagement activity, stop sending to them. Stop sending graymail, and listen to what people are telling you by not opening your emails.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Salesforce Marketing Cloud

DECEMBER 11, 2023

What’s ahead for AI email marketing 50 ways to send better emails How do you get readers to click and read your emails? With its ability to analyze historical customer engagement patterns – such as open rates, click-through rates, and conversion rates – predictive AI can identify the best moments to send emails to individual recipients.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. And you’re B2B. B2B emails report a 4.6%

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

FMG Suite

JULY 18, 2019

Improve Open Rate and Click-Through Rate. There are two terms you need to be familiar with when analyzing your email marketing performance: Open rate is the percentage of emails you send that get opened. . Clickthrough rate is the number of people who actually click on a link within an email. .

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

illumin

DECEMBER 13, 2023

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Open rate Open rate is another critical and popular metric among marketers. One issue with open rate that marketers should consider is that it can be inaccurate.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. This impacts how open rates are counted. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. From exploring email open rates by company size, to checking out clickthrough rates by annual revenue, there's a lot of great email marketing data available.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Sprout Social

MAY 24, 2022

Cost per click. Conversion rate. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Social : Audience growth, engagement rate, impressions, reach. Then, create a filter that shows all ratings below that goal.

Paid Content 106

Paid Content Paid Search Agency Media Paid Social Agency 106

Biznology

JUNE 11, 2012

Remember, the goal of content marketing – all marketing – is to encourage a desired behavior – click that buy button, join an email list, pick up the phone. You can get to know your audience by their clicks. So understanding behaviors is going to be time well spent. Speaking of data, let’s not forget analytics.

Content Marketing 80

Content Marketing Clickthrough Marketing Management Content 80

Hubspot

MAY 29, 2020

Analytics to provide deep insights into your email success rates, including open-rate, most popular links clicked in an email, who engages with each email, when and on which device, and what emails perform best. Ability to run A/B tests to improve open-rates and clickthroughs. Unique Features.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Sharpspring

NOVEMBER 23, 2021

Note that higher email frequency doesn’t necessarily lead to higher unsubscribe rates, even though multiple studies have shown that “too many emails” is consistently the #1 reason for unsubscribes. As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. Types of Emails.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Litmus

FEBRUARY 1, 2021

The email itself had an incredible open rate of 47.8%! And we’ve done the research: Subject lines that include personalization can result in a 50% higher open rate. The click-to-open rate was well below our average, and we weren’t able to encourage our audience to share what they were grateful for on Twitter.

Click Rate 69

Click Rate Clickthrough Open Rate Twitter 69

Hubspot

JUNE 29, 2017

The Facebook Messenger broadcasts had an average open rate of 80% and average CTR of 13%. If so, I’m guessing you didn’t see great open or clickthrough rates. We asked attendees to rate their experience at GwH Melbourne via Messenger. The response rate was significantly higher than email controls.

Facebook 78

Facebook Broadcasting Click Rate Clickthrough 78

Circle Studio

AUGUST 15, 2019

For example, just changing the wording or location of a call to action button could dramatically increase your conversion rate. If your goal is to increase the time spent on your page, but instead, one option ends with a marginally higher click rate, be cautious when deeming this option the winner. Create a hypothesis.

Conversion Rate 76

Conversion Rate Lead Generation Conversion Generation 76

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. In fact, perfecting your subject lines is the single most important way to increase your email open rates. Compelling subject lines can be the difference between recipients opening your email, deleting it, or, even worse, reporting it as spam.

Copywriting 105

Copywriting Email Marketing Planning Paid Search Agency 105

Optinmonster

DECEMBER 22, 2022

Every customer or lead has an email address associated with them, so you can tell exactly which emails they’ve opened or links they’ve clicked on. You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SmartBug Media

OCTOBER 15, 2021

Click here to watch the on-demand recording of the session; note that you must have an INBOUND 2021 Powerhouse Pass to view. Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). B2B 21% increase and B2C 22% increase open rates.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Liveintent

JUNE 1, 2021

And they’re not just talking about open rates and clickthrough rates, but deeper data signals that paint a clear picture of readers’ interests. Email is full of high-quality data that Likemind uses to identify audiences and personalize content.

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Hubspot

MAY 14, 2018

30% open rate (OR), and a 14% click-through-rate (CTR). It’s extremely rare to see open and clickthrough rates like this. Based on which CTA the lead clicks, enroll them into a distinct nurturing track associated with a specific adventure. This strategy worked pretty well for us.

Marketing & Strategy 78

Marketing & Strategy CTR Lead Ranking Top of Funnel 78

Hubspot

SEPTEMBER 24, 2015

What was our open rate? Clickthrough rate? Our unsubscribe rate? Click through the SlideShare below to learn more about email tracking and how you can try it for free today. Give us a virtual hand raise. Yep, that's pretty much everyone. These numbers help us improve our email marketing campaigns.

Clickthrough 28

Clickthrough Personalization Marketing Proposals Click Rate 28

Modern B2B

NOVEMBER 15, 2019

Is our LinkedIn ad clickthrough rate above average? For us, a B2B agency, we always encourage our clients to think all the way through the funnel, not just at the top-line ‘vanity’ stats such as open rate, web visits, bounce rate or time on site. Know your marketing performance: benchmark (and why you must do it).

Advertising Benchmark 60

Advertising Benchmark Peer-to-peer Paid Search Agency Planning 60