BenchmarkONE

MAY 2, 2019

To increase your chances and build strong, sustainable relationships with your audience base, ditch the email blasts and employ these four email marketing strategies instead. For higher open rates and clickthrough rates, send on a Tuesday. Research is one thing, though — your actual success rates are another.

Email Marketing 90

Email Marketing Sales Qualified Leads Marketing & Strategy Marketing Strategy 90

Sharpspring

NOVEMBER 23, 2021

As a marketer, your frequency shouldn’t be based on open rates — or even on low unsubscribe rates. And if you send your list both “blasts” and targeted campaigns, you could easily take up a lot of inbox space. Look at how your open rate and clickthrough rates vary over the month.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Hubspot

JUNE 26, 2018

It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X That means, not sending generic email blasts. Deliverability measures the rate at which emails reach your intended subscribers’ inboxes.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Optinmonster

DECEMBER 22, 2022

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. In fact, you shouldn’t immediately blast new subscribers with sales pitches. Email marketing is also easy to measure. Custom Forms.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

nDash

JULY 30, 2020

And you’d blast that link out across as many channels as possible. When you use your email lists to promote truly attention-worthy content, you’ll see open rates and clickthrough rates rise higher than you’d ever get by aimlessly blasting links out on social media. The process would look something like this.

Paid Content 52

Paid Content Promotion B2B Content 52

TrustRadius Marketing

OCTOBER 10, 2019

Rather than sending your emails individually or in one large blast, look into investing in an email marketing tool that can help you set up and schedule cadences and track email engagement within one platform. Be kind to the color blind by using textures and shapes in your email, rather than relying on colors and shades to make your points.

Marketing Automation Services 45

Marketing Automation Services Work Management Marketing Management Tips 45

Webbiquity

JUNE 18, 2019

Unfortunately, there are enough marketers still relying on email blasts to these lists to give us respectable email marketers a bad rap. 3) Every time your email’s clickthrough rate is higher than your benchmark. ” Grr. You can’t even say, “Email marketers don’t do that!”

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JULY 2, 2014

In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. Component #1: Personalization. Be creative and be personal.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Hubspot

JULY 21, 2014

Unfortunately, there are enough marketers still relying on email blasts to these lists, so they give us respectable email marketers a bad rap. 3) Every time your email''s clickthrough rate is higher than your benchmark. Respectable email marketers -- the ones who use inbound marketing -- only email people who have opted in.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28