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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. What is the Landing Page’s Importance in Digital Marketing?

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8 Genius Ebook Landing Pages That Get Readers Downloading

Unbounce

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Want to increase conversion rates? Clickthrough rate?

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PPC Landing Pages Not Converting? 10 Ways to Optimize

SmartBug Media

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem. PPC Landing Page Best Practices.

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What is a Good Conversion Rate?

Optinmonster

You probably hear marketers talk about boosting conversions all the time, but that misses the bigger question: What is a good conversion rate? What Is Conversion Rate? Conversion Rate Formulas How to Find Conversion Rate What Is a Good Conversion Rate?

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How to Create Landing Page Variants & Optimize with AI

Unbounce

You’ve built the perfect landing page. There’s no such thing as a perfect landing page because there’s no such thing as a page that converts every visitor. Your page doesn’t speak to each person uniquely, so they bounce.

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18 Actionable and Proven Tips to Increase Your eCommerce Conversion Rate

Optinmonster

Want to boost your eCommerce conversion rate? Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line.

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The Art of the Landing Page

Bluetext

In order to prevent those high bounce rates and low clickthrough rates, you need to set up engaging and informative landing pages that lead visitors to the actions you want them to take on your website.

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How to Improve Your Email Clickthrough Rate [Video]

Hubspot

But email deliverability and open rates are only part of the story. And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. Just like personalizing subject lines can increase your open rates, personalizing the email itself could increase your clickthrough rates.

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How to Make Your Content Convert

Biznology

Monitor your bounce rates. One recent client saw a significant increase in conversion rate by streamlining content on their key landing pages to focus solely on answering customer questions. A simple set of changes drove measurable improvement in conversion rate, leads, and sales. But place those details further down the page or behind a “Learn more” link. Monitor Your Bounce Rates.

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9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. A month later, we looked the following stats for the slide-in CTA and the static CTA at the end of the post: Clickthrough rate (CTR) - What percentage of visitors clicked each CTA? 8) A smiling person increased conversion rates by 102.5%.

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3 Ways Intent Data Maximizes Digital Ad Performance

Aberdeen HCM Essentials

According to a study from Wordstream , the average clickthrough rate for display ads is just 0.46%. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates. But it’s not just about creating ads that cover the right topics—it’s about creating a specific placement list that ensures your ads are displayed on websites that deliver the highest possible conversion rates. You don’t just want to maximize clickthrough rates.

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The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot Marketing

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions.

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5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. That CTA leads them to a landing page, which includes a form used to collect the visitor's information. Once the visitor fills out and submits the form, they are then led to a thank-you page.

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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rates differ from one industry to another, but the consumer goods industry boasts the highest average open rate at 41.40%. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

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Tips to Improve How You Segment Your Database

Anything Goes Marketing

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). Here are the problems with this approach: If you ask for too much information, your form conversion rate will go down. This subtle approach works well and has produced high conversion rates (I need to dedicate a post just on this topic). Hi everyone.

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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. The post How to Improve Your Email Open Rates appeared first on DemandScience.

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Improving Lead Generation and Conversion Rates Using A/B Testing

Circle Studio

This could be something as simple as two different subject lines in an email or two different landing page layouts. For example, just changing the wording or location of a call to action button could dramatically increase your conversion rate. If your goal is to increase the time spent on your page, but instead, one option ends with a marginally higher click rate, be cautious when deeming this option the winner.

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How Denver Increased Engagement for Ad Visitors

Bound360

With the launch of their “always on” regional “Reclaim the Weekend” ad campaign, VISIT DENVER faced the challenge of how to keep their main landing page relevant. The first step was to personalize the slideshow for visitors coming to the landing page directly from the ad.

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7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

Hubspot

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. Try to guess which of these two CTAs had the highest clickthrough rate. It had more than triple the click-through rate as CTA #2.

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How Mooresville Kept Visitors on Site Using Persona Based Targeting

Bound360

With persona-based ad campaigns you can separate these visitors and send them to different landing pages, but how do you continue to speak to their specific interests as they explore the general site? Each persona, (racing, outdoors, and wedding interest) was sent to a different destination page aligned to their interests. In addition to improving clickthrough rates, the personalized sections helped keep visitors on the site.

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How to Boost Email Conversion Rates With A/B Testing [Video]

Hubspot

According to a recent Econsultancy report , 72% of marketers are NOT satisfied with their conversion rates. Also called a split test, an A/B test is simply an experiment that allows you to show two different versions of the same piece of content (like a landing page, email, or call-to-action) to two similarly sized audiences at the same time to see which one performs better. Do you want to test which call-to-action copy produces more clickthroughs?

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The Statistical Proof: How Video Increases Leads & Sales

NuSpark

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. Video on a landing page can increase conversions by 80% or more. An initial email with a video receives an increase click-through rate by 96%.

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The Most Important Paid Advertising Metrics for Your CRO

FunnelEnvy

To help sort out your numbers, let’s go over some of the most essential paid ads metrics viewed through the lens of conversion rate optimization, the pursuit of converting more traffic into leads that have taken a specific action within your funnel. Clickthrough Rate.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

If customers check out your sponsored product, they’ll be taken to the ad’s product detail page. Sponsored Product Ads appear on the first page of search results (top, beside or within) or on product pages: Here is another example of a Sponsored Product placement: Ad types are keyword based and give marketers the ability to decide between broad, phrase or exact match they want for their campaign. Home Page – Smartphones (Below the Fold) – 300 x 250.

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Top 7 Sales Metrics for Marketers

Sharpspring

Clickthrough rate (CTR). The clickthrough rate (CTR) typically refers to email campaigns, landing pages, social posts with a link — any medium where leads read a marketing message then have the option to take a next action. Bounce rate.

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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. Google adds up your Quality Score using three factors : The likelihood someone will click on your ad ( expected clickthrough rate ).

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. Landing Page and Website Optimization Tools. Speed up your landing pages with the Think With Google’s Test My Site tool. Conversion rates are directly tied to page speed. So if you want to increase conversions, you want fast pages. Better in that it easily lets you benchmark a page’s speed against its competitors. Want more leads?

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Optimizing and Testing Your Email Campaigns

Sharpspring

Don’t fret too much if you have a misplaced <div> tag; a minor error won’t land you in the spam box. Some research has found that using emoji actually hurt open rates and increased the number of abuse reports for legitimate emails. You’re A/B testing to try to achieve that rate.

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10 Things Every Email Marketer Can Relate To

Webbiquity

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. But remember, when you let people opt into your emails ( through forms on landing pages , for example), you’re less likely to run into this issue, since they voluntarily signed up to receive updates from you.

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How to get more views on YouTube | 5 key strategies that work fast

ConvertKit

Improve clickthrough rate. Improve clickthrough rate. Your clickthrough rate is a measure of how many people are clicking on your video, of the people who see your video in their feed, search results or elsewhere. Jump ahead. Focus on YouTube SEO.

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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. So your page will naturally rank higher.

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A comprehensive guide to understanding web push notifications

ClickZ

This helps ensure you get the best response rate while not isolating or annoying your users. Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. Landing page URL.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot Marketing

Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages. Attaching un-engaging landing pages -- or a homepage that generates no leads -- to the campaign.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN). Dischler cites a handful of studies that collectively suggest that 50% of users abandon a website with a loading time greater than 3 seconds, and that each additional second of load time adds a 20% drop in conversion rate. Artificial Intelligence PPC Audiences Bing Conversion Rate Machine Learning Optimization Social Targeting

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison) 2) They Use Accurate Targeting for Higher Conversion Rates with a Low Budget One of the best things about hiring a PPC consultant is that they analyze, optimize and find a way to deliver a higher conversion rate.

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Six Reasons No One Converts on Your B2B Search Ads

Golden Spiral

Unfortunately, only using display ads as a form of digital ad will lead to very low clickthrough rates and even fewer conversions. Your Landing Page Doesn’t Have a Form. Your landing pages for PPC and display ads should send website visitors to a landing page that assures them they’ve come to the right place, and provides them with an easy way to make the next step. Your Landing Page Form is Too Long.

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Content Marketing Metrics: What To Count, How To Count It

Biznology

At the simplest levels, we’re talking about things like: Page views, unique visitors, pages per visit, length of visit for websites. Most marketers overvalue the first two (blog page views and retweets, for example) and undervalue the last two (email subscriptions from people who first read the blog and, ultimately, sales from among that group). It’s easy if your latest email newsletter or social media post has a link to a landing page with a “Buy Now” button on it.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

It found that investing in Google search ads drives an +80% higher rate of incremental store visits. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). It’s a good idea to differentiate bidding strategy to account for funnel stage: site visitor versus product page visitor versus cart abandoners versus actual people who convert. >>Back

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The Definition of Quality Score [In Under 100 Words]

Hubspot

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.

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Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

Unbounce

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.