Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. A landing page !

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RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

AUGUST 15, 2013

Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures. One of my all-time favorite metaphors that I’ve used extensively when explaining inbound marketing is the similarity of a conversion path to a rabbit hunt. See what I did there?

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Conversion Effectiveness Landing Pages Clickthrough 28

Hubspot

MARCH 19, 2013

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. 20 Critical Do's and Don'ts for Compelling Calls-to-Action.

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Clickthrough Landing Pages Mobile Advertising Urgency Marketing 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. There are three main opportunities to generate leads from your blog's homepage -- using top and/or bottom banner call-to-action (CTAs), sidebar CTAs, or through links to landing pages in your top nav, sidebar, or footer.

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Lead Generation Blogger Sales Qualified Leads Lead Gen 28

PureB2B

JULY 26, 2021

The strategy will incorporate both outbound and inbound marketing. Many businesses like startups, small local businesses, and big companies with limited marketing budgets may struggle with outbound marketing risks and costs. Content Marketing. It is an important part of inbound marketing.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

APRIL 10, 2013

In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent.

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Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JANUARY 9, 2014

In inbound marketing , this often means focusing on front-facing channels. The well-designed landing pages with attractive CTAs. These are the parts of inbound marketing that turns visitors into leads. For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below.

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Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. If you''re updating an offer like an ebook, use the same landing page/URL -- just update it to reflect any changes to the ebook. Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts.

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Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

MAY 28, 2015

These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Increasing Online Ad Revenue for Publishers: Inbound Marketing. Quality content? Reputation? Here are a few best practices to keep in mind.

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Advertisements Advertising Marketing Websites Design 28

Hubspot

DECEMBER 31, 2012

Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? What marketing resolutions do you want to make? If you’re not sure where to begin, for starters, HubSpot would love to help! Not too shabby!)

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Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

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Email Marketing Clickthrough Planning Template 28

Hubspot

FEBRUARY 28, 2014

And if you want some inspiration and examples of completed resumes that follow these five tips, check out these free resume templates for the 10 most popular inbound marketing positions. You never start a marketing campaign without knowing who you want to reach. Get inspired by downloading these free marketing resume templates.

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Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 12, 2013

And if you’re still stuck arguing with management about the value of content for your company, there’s a chance that you’re already too late to the party, depending on how advanced your particular industry is in the inbound marketing space. HubSpot, for instance, started blogging before we even had a product.

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Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

AUGUST 13, 2014

The amount of patience required is dependent on the level of inbound adoption within any given industry. For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. Native Newsletters.

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Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

SEPTEMBER 30, 2013

The main dashboard gives you an idea of the top traffic-driving keywords for your website and the number of impressions, clicks, the clickthrough rate, and average page position for each query for the specified period. Impressions are the number of times a page from your website appeared on the search results page for a specific term.

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Keywords Google Tools CTR 28

Hubspot

OCTOBER 31, 2012

As your inbound marketing initiatives gain traction and the percentage of new business you get from organic search results increases, doubling down by placing costly PPC ads alongside your free organic links makes less and less sense. As a benchmark, LinkedIn says clickthrough rates above 0.025% are good.

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Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

JANUARY 7, 2013

You’ll have to call your IT team in to make changes, wait days or weeks for a design agency to modify anything, and even pay hundreds of dollars just to create a landing page. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code.

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Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. They've skilled up through the ranks with the help of our content and have evolved into savvy inbound marketers. Get Growing. Get Better.

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Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

AUGUST 5, 2013

In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions."

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Conference Peer-to-peer Clickthrough Budget Programs 28

Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! No marketer likes losing subscribers. 4 Reasons to Customize Your Email Subscription Preference Center (And 28 Tips to Try). 1) Retain Subscribers. 3) Build Brand Loyalty.

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Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

APRIL 3, 2013

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. Okay, yeah -- an ad can direct visitors to a landing page for one of your marketing offers.

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Paid Content Paid Search Agency Ads Banner Ads 28

Hubspot

JANUARY 29, 2015

It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Consider HubSpot.

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Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Webbiquity

JUNE 18, 2019

Unfortunately, there are enough marketers still relying on email blasts to these lists to give us respectable email marketers a bad rap. Respectable email marketers — the ones who use inbound marketing — only email people who have opted in. Email marketing is hard.

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Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

DECEMBER 7, 2012

Internal linking is an oft-cited inbound marketing best practice. First, there's the SEO value you get from it: If you want to boost a page's credibility, linking to it from other pages on your site should help Google understand that particular page is important. A couple reasons. I totally buy that first one.

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Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. Focus Pointe Global.

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Email Marketing Campaigns Work Management Planning 69

Hubspot

AUGUST 25, 2014

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.

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Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Clickthrough Rate. 2) Blog Manager.

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Top of Funnel Clickthrough Work Management Planning 28

Hubspot

SEPTEMBER 3, 2014

The following is an excerpt from our new guide, Inbound Marketing MythBusters. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. 1) Creating unique landing pages is a waste of time. Au contraire!

Lead Generation 28

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 28

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. Marketing automation plays a huge part in B2C email marketing.

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Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. 5) Determine your sample size (if applicable).

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making. Use them to create CTAs that lead to a landing page form.

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Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

APRIL 1, 2014

After looking at data from more than 93,000 calls-to-action over a 12 month period, HubSpot found that CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. Content offers like ebooks and webinars are a mainstay of good inbound marketing. Tweet This Stat.

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Website Personalization Marketing Websites Examples Personalization 28

Hubspot

OCTOBER 16, 2012

In the world of inbound marketing, your content is your business and your calling card. For instance, they might use “clickthrough rate” on one page, and “click-through-rate” on another page. 8 Critical SEO Considerations for Marketing Copywriting. clickthrough rate" vs. "click-through-rate").

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Copywriting SEO Planning Clickthrough 28

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales.

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Paid Content Work Management Sales Management CMS Development 28

Hubspot

JANUARY 9, 2013

Here are 30 careless mistakes we've seen marketers make that have the potential to totally mess with the effectiveness of your marketing. In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Remember, marketers: Haste makes waste!

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

DECEMBER 10, 2014

Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the "connection" between the messaging on your CTAs and the landing page. Are they scrolling far enough down the page to find what you want visitors to see? 4) Revise landing page copy.

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Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28