article thumbnail

When Is It Time To Winback Email Subscribers?

Opt Intelligence

You can email them, but they won’t open or click. You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. In short, a lot.

Opt-in 96
article thumbnail

Email marketing data to track and manage for success

illumin

Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A comprehensive guide to understanding web push notifications

ClickZ

This helps ensure you get the best response rate while not isolating or annoying your users. Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. Web push notifications are initiated via an opt-in prompt in the user’s browser.

article thumbnail

3 Email Marketing Mistakes to Avoid (And What To do Instead)

Opt Intelligence

There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. If you notice a decline in opens and clicks, the answer is not to flood their inbox with more unopened email. A free evaluation is just a click away. Even better?

article thumbnail

How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Start prioritizing clickthrough rates. As a result, marketers will have to start tracking clickthrough rates to gauge if and when audiences are engaging with their emails, which White says is “not a horrible thing.” “It’s essentially going to turn into a double-opt-in confirmation for those folks.

article thumbnail

21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. Some you may already use. PPC Lead Generation Competitive Analysis Tools.

article thumbnail

Building a holistic email monetization strategy with your audiences at its center

Liveintent

“Email is an opt-in environment where the users choose to be a part of our user base,” said Chang. ” According to its metrics, Likemind can also clearly see that those who opt-in are active, engaged, and captive audience members. Email is changing the way companies educate and engage their customers. The reason?