Hubspot

JANUARY 9, 2013

Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing. In reality, the email subscription preference center (phew. say that five times fast) is actually a fantastic piece of marketing real estate!

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

JUNE 21, 2016

And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JUNE 8, 2017

Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Better list health and deliverability. Improve clickthrough rate.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Anything Goes Marketing

OCTOBER 11, 2006

There were a few articles that stuck out for me: Key Elements of a Winning Opt-in Offer: Provides some good copy tips to entice prospects from providing you their email address. Post card style (one large image and single offer) and varied-cell (uses different boxes of text area images) emails had higher clickthrough rates.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Hubspot

DECEMBER 5, 2012

After all, no one will click a moldy-looking email. Start with the open rate of each email in the workflow. If your open rate is significantly lower than average, ask yourself the following questions: Are you sending the email at the right time? Even an email with strong open rates can struggle with low clickthrough rates.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

MARCH 17, 2014

This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. It''ll cover everything from building and growing your email list to how to improve your deliverability and segment your marketing emails.

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

OCTOBER 28, 2016

Not only will sending emails to purchased lists harm your email deliverability and IP reputation, but there's a good chance the people on your purchased list have never heard of your company -- making them far more likely to mark you as spam. Your leads need to opt in, plain and simple. But leads don't grow on trees. How to Fix It.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JULY 11, 2014

And for inbound marketing to truly work, you''ll need to become an inbound marketing student. The most successful inbound marketers learn skills and create habits in their first 100 days. To make sure your trajectory is set correctly, we''ve catalogued much of what you''ll need to succeed in inbound marketing. Create buyer personas.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

MARCH 10, 2016

Typically, these blog posts should be actionable (by providing an opt-in, downloadable offer), as to provide a metric for the effectiveness of the business blogging. We hope you can bookmark this post and come back to it whenever you need to. Download our free guide here to learn about the fundamentals of inbound marketing. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28