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When Is It Time To Winback Email Subscribers?

Opt Intelligence

You see, many ESPs look at your email open rate and email clickthrough rate to judge the health of your list. Once we get a match, we’ll display an opt-in ad designed to get them to resubscribe or re-engage. You only pay for the ones who opt-in! appeared first on Opt-Intelligence Blog. In short, a lot.

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Email marketing data to track and manage for success

illumin

Key email marketing data points There are several different data points marketers can opt to track for email marketing optimization; choosing to follow all of them may be unnecessary (or impossible) for all teams. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

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A comprehensive guide to understanding web push notifications

ClickZ

Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. Web push notifications are initiated via an opt-in prompt in the user’s browser. Users simply click “allow” to opt in. Timing is everything when it comes to push notifications.

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3 Email Marketing Mistakes to Avoid (And What To do Instead)

Opt Intelligence

There are a number of factors at play, but there are three major email marketing mistakes that likely contribute to poor open or clickthrough rates. We always provide proof of opt-in, so you don’t have to worry about their previous unsubscribe. Get to know these three email marketing mistakes so you can avoid them. Even better?

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Things you need to know from the 2023 ANA Email Evolution Conference (EEC)

Litmus

When are people opting out? Everyone wants a shortcut to better engagement rates , higher clickthrough rates, or more conversions. The shadow that hangs over our inboxes (and our engagement rates.) Places to keep an eye on: Onboarding campaigns. Are your “Welcome to the Family” emails being met with the cold shoulder?

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How marketers can adapt to Apple’s Mail Privacy Protection update

Liveintent

Start prioritizing clickthrough rates. As a result, marketers will have to start tracking clickthrough rates to gauge if and when audiences are engaging with their emails, which White says is “not a horrible thing.” “It’s essentially going to turn into a double-opt-in confirmation for those folks.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. It’s excellent for competitive analysis. Audience and keyword research ppc lead generation tools. Google Trends. Keyword tools for ppc lead generation.