Anyword

JANUARY 26, 2022

Because of this, it’s extremely important to understand if your marketing tactics and online content are working as well as they should. While some effects of content are visible, like a post going viral or visitor interaction, others are less obvious. What are Content Marketing KPIs? Why are Content Marketing KPIs Important?

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

Martech

JANUARY 7, 2022

We know when a person has clicked an ad, how many impressions they’ve been served and what pages they have visited,” he said. More from the MarTech Conference >> Develop persona-specific creative ad content. However, these methods may lack first-person marketing capabilities, which can make all the difference.

Display 115

Display Top of Funnel Ads Ad Building 115

Salesforce Marketing Cloud

DECEMBER 11, 2023

How can AI help with my email content? What’s ahead for AI email marketing 50 ways to send better emails How do you get readers to click and read your emails? AI in email marketing uses machine learning algorithms to personalize content, optimize send times, and segment audiences.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale. What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Sprout Social

JANUARY 27, 2021

Well, the answers are just a few clicks away. Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). Alternatively, you can click on the “Analytics” tab in YouTube Studio. And there’s no better place to gather actionable insights than your YouTube Analytics.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Hubspot

OCTOBER 26, 2020

Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For HubSpot, we track content leads and user signups in addition to organic traffic. Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. Clickthrough rate (CTR).

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. In iOS 15, Apple launched Mail Privacy Protection features, which lets users hide their IP address and load content privately and remotely. This impacts how open rates are counted.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Click here to download! See a report showing email opens, clickthroughs and landing page conversions. Use the following list to help you.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Vendors Marketing Automation 117

PureB2B

JUNE 21, 2021

So, you’ve got your content marketing basics down to a T. If you have yet to do this consistently, then read on - this is where content marketing personalization comes in. If you have yet to do this consistently, then read on - this is where content marketing personalization comes in. Understanding the Basics.

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

JUNE 21, 2021

So, you’ve got your content marketing basics down to a T. If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. If you have yet to do this consistently, then read on – this is where content marketing personalization comes in. Understanding the Basics.

Personalization 62

Personalization Content Marketing Amazon Content 62

PureB2B

MARCH 16, 2021

So you’ve got your content marketing basics down to a T. Making Content Personalization Practical. It gives you different content that will be different from ones it gives to the rest of your family, according to your preferences. Even add-to-cart rates increased by 74%, which results in higher sales for companies.

Personalization 62

Personalization Tips Amazon Content 62

PureB2B

MARCH 16, 2021

So you’ve got your content marketing basics down to a T. Making Content Personalization Practical. It gives you different content that will be different from ones it gives to the rest of your family, according to your preferences. Even add-to-cart rates increased by 74%, which results in higher sales for companies.

Personalization 62

Personalization Tips Amazon Content 62

Ambal's Amusings

MARCH 27, 2012

Content Marketing Tools Series #4 Outbrain. Helping Readers Discover Interesting Content. One of the biggest challenges faced by Marketers is in driving the right audience to content efficiently. Driving Traffic : Outbrain helps in bringing traffic to your great content. High Clickthrough Rates : Outbrain clickthrough.

Tools 100

Tools Advertorials Planning Clickthrough 100

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. How to look at the data. Put it in action.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Zoominfo

FEBRUARY 5, 2020

The global online penetration rate is 57%. North America and Europe have a 95% internet penetration rate ( source ). Mobile Marketing Strategy Statistics Sites optimized for mobile receive 15% more unique clicks ( source ). On average, consumers spend 88% more time on a site with video content ( source ). There are 3.5

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

illumin

FEBRUARY 20, 2024

At this rate, smartphone use continues to garner sustainable growth in 2024. As a result, they can lead to unintended and mistaken clicks. They often result in high engagement and interaction rates since they grab the attention of the user. million in 2022, and 253.3 million in 2023.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 67

Lead Scoring Lead Ranking SEO eCommerce 67

Unbounce

JUNE 10, 2021

Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. A higher Quality Score means that Google thinks you have a more relevant and valuable ad. How much your ad matches your user’s goals ( ad relevance ).

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

SmartBug Media

OCTOBER 15, 2021

Click here to watch the on-demand recording of the session; note that you must have an INBOUND 2021 Powerhouse Pass to view. Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). B2B 21% increase and B2C 22% increase open rates. Does it work?

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Liveintent

JUNE 14, 2021

And that doesn’t just mean measuring open and clickthrough rates. It means gathering information about people’s specific preferences and behaviors, from content categories to formats. Recommend relevant content in emails. ” Curate personalized, on-site experiences.

Marketing & Strategy 71

Marketing & Strategy Clickthrough Curation Custom Publishing 71

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line. What Is eCommerce Conversion Rate? Let’s get started!

Conversion Rate 93

Conversion Rate eCommerce Conversion Tips 93

Oktopost

SEPTEMBER 4, 2020

Content relevant to B2B decision makers and said decision makers? In addition, according to some studies, LinkedIn users convert to leads at a rate nearly three times higher than Twitter or Facebook users. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Bound360

JANUARY 6, 2020

With the launch of their “always on” regional “Reclaim the Weekend” ad campaign, VISIT DENVER faced the challenge of how to keep their main landing page relevant. Instead of creating multiple new landing pages every month, VISIT DENVER used personalization with Bound to match the hero slideshow content to the appropriate persona.

Ads 52

Ads Landing Pages Clickthrough Click Rate 52

distribion

OCTOBER 26, 2020

It goes a long way in maintaining your brand visibility, providing valuable information to subscribers, building your organizational authority on relevant subjects, driving conversions, and even reaching new leads via forwards and email shares. According to Smart Insights, the average open rate (including all industries) is 16.22

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. The first data point we looked at was clicks: Our click-through rate did grow, but not by very much.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Optinmonster

JANUARY 22, 2024

Create Unique Product Descriptions Product descriptions should be treated as bite-sized bits of content. Search engines treat product descriptions like any other content on your site. Identical content fights for SERP positions. Use keywords in page and SEO titles, but remember: Content is for people first.

Lead Scoring 52

Lead Scoring Lead Ranking SEO eCommerce 52

Hubspot

MAY 26, 2021

In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. Newsletter – Do you want to send out exclusive content to your subscribers? You should be able to track key email metrics , such as: Open rate. Unique clicks.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Convert

JANUARY 25, 2021

Having properly configured goals allows tools like Convert Experiences to provide you with critical information, such as the number of conversions and the conversion rate for your site. Drive more click-throughs on paid ads. Form submission Clickthrough Social media share. But not all goals are made equal. Good goals measure.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. How to look at the data. Put it in action.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ConvertKit

OCTOBER 30, 2020

It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it. With videos on YouTube varying from content like how to tie a tie to the latest Taylor Swift music video, YouTube has become a hub where people learn how to cook a new recipe or catch up with their favorite YouTube star.

Youtube 145

Youtube Promotion Spending Video Marketing 145

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. Except all you get is a handful of impressions, a few clicks over the course of a week, and then nothing. Call it 10x content.

Paid Content 52

Paid Content Promotion B2B Content 52

Liveintent

JUNE 1, 2021

“They can choose to subscribe to all of our brands, some of our brands, or even, within the brands, just the different types of communications or content experiences that they want. How do you drive awareness and engagement with content? ” Liked this content? So they have full control.”

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

Madison Logic

AUGUST 31, 2023

Time and attention rates are a premium, and buyers will no longer waste time looking for the right information. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels. You can’t dictate where they research and explore solutions.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content.

Social Media 166

Social Media Promotion Media Clickthrough 166

Anyword

MARCH 4, 2022

In order to create high-converting Google ads, you need to understand what motivates the people who click on ads and what makes them different from those who don’t click at all. This not only improves your ad’s Quality Score , but it also tells the user that your ad is relevant to their needs. Google Ads Basics. CTAs Are A Must.

Paid Search Agency 52

Paid Search Agency Ads Google Clickthrough 52

Madison Logic

SEPTEMBER 21, 2023

There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52