Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Historically, the insurance industry looked down upon term life insurance, and had low regard for part-time agents.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

The Point

OCTOBER 29, 2021

Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. But chat is also about providing options, and reducing friction, and making it as easy as possible for someone to talk to sales when ready. Check out our recent Webinar on …”).

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

InsightSquared

SEPTEMBER 21, 2020

Your launch should support the company strategy and vision. To be honest, it’s a question CROs and sales leaders have been asking as long as there have been sellers. Or some guy smoking a big cigar, beating up a poor door to door sales rep. The tools came, but the sales improvement did not. . We recognized: .

Product 156

Product Marketing Automation Services Work Management Top of Funnel 156

Marketing Insider Group

FEBRUARY 6, 2023

According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. Marketing must lead CX and the customer journey like never before, in full partnership with sales.

B2B Thought Leadership 219

B2B Thought Leadership Lead Ranking B2B Marketing Planning 219

Strategic-IC

APRIL 24, 2022

They are all word-class companies. After almost 50 years of constant evolution, transformation and game-changing strategy, Microsoft is a firm leader in the technology space. After almost 50 years of constant evolution, transformation and game-changing strategy, Microsoft is a firm leader in the technology space.

Account Based Marketing 62

Account Based Marketing ABM Class Webinar Metrics 62

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Why do you feel these qualities are at the core of modern marketing?

Planning 309

Planning Analytics Enterprise Management Work Management 309

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! Accessible.

Sales Qualified Leads 358

Sales Qualified Leads Lead Scoring Lead Ranking Leads 358

Content Standard

MARCH 28, 2019

Recently, a project sent me looking for mid-funnel content examples for a financial services content marketing strategy I was working on. The client—an investment brand—had a well-established content plan with plenty of individual articles, pithy blogs, and top-of-the-funnel awareness content. Enter the mid-funnel asset.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

The Point

OCTOBER 22, 2020

My response: We typically design nurture programs for inbound leads like content syndication in 2 stages, as follows: 1) quickly determining if the person has an immediate need or otherwise merits sales follow-up; and then. For more nurture tips, see our earlier post: “ 18 Common Features of a Best-in-Class Nurture Program ”.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. New Salesforce data has revealed the top sales challenges for 2021. The New “Buying Process”. “No

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

ANNUITAS

MARCH 18, 2019

A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step. Defining Sales and Marketing KPIs that drive actual business growth.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

Adobe Experience Cloud Blog

MARCH 9, 2020

Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Each of these principles can be applied to search marketing strategy; however, you must break them down to understand the larger picture and apply them to your tactics. . Basics of Macroeconomics.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

ANNUITAS

SEPTEMBER 7, 2011

However, associations must first accept the premise that sales and marketing are not dirty words. Join BroadPoint and The Annuitas Group for this webinar ,where you will learn: Why creating (and measuring!) How (and why) defined sales & marketing processes are critical to your organization’s success.

Webinar Metrics 100

Webinar Metrics Class Efficiency Marketing 100

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. How is SaaS marketing different? Firstly, it’s intangible.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

SendX

AUGUST 31, 2021

CTA doesn't use sales-y words like 'Buy Now' or 'Shop'. It's clean and clear Buffer new integration email Buffer is a social media management startup. They help you schedule, analyse and manage the posts that go on Instagram, Twitter or LinkedIn. What makes this email worth keeping in your swipe file?

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Strategic-IC

OCTOBER 20, 2017

What techniques do top SaaS organisations use to improve their sales sequences? We explore key techniques you can use to enhance your processes. When you’re writing and testing your own sales material from scratch, you might lose perspective on other effective methods you aren’t trying.

Paid Search Agency 74

Paid Search Agency Process Companies Case Studies 74

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Seismic

NOVEMBER 9, 2020

In our prior blog post, transforming sales teams in financial services (part 1) , we discussed the challenges Financial services firms face in delivering a best-in-class client experience. So, how do your sales and client-facing teams deliver that kind of quality client experience? It takes the right tools, process, and content.

Work Management 98

Work Management Service Class Verticals 98

SmartBug Media

DECEMBER 9, 2020

Depending on where you’re located, you may not be doing as many in-person tours to close sales, but with the array of digital strategies at your fingertips, there is no reason why you can’t position yourself for full occupancy in the years to come. 7 Tips to Increase Senior Living Sales and Meet Occupancy Goals.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing Management Communities 59

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Hint: Replace the inefficient volume-dependent-spray-and-pray game with a strategy that’s grounded in targeted intelligence. Examining today’s Sales challenges.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Content Standard

JUNE 28, 2019

Many of us had spent precious time, funds, and energy creating content to build awareness and generate leads, handing responsibility off then to the sales and service departments so we could get back to creating more “interest stimulating” stuff to post. Here are just a few of their strategies. Live and In-Person Events.

Top of Funnel 102

Top of Funnel ROI Sales Management Webinar Metrics 102

Martech

JANUARY 25, 2024

Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023. Class is not in session! Instead, look at your strategy. We didn’t give up.

Marketing AI 128

Marketing AI Email Marketing Planning Work Management 128

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. The mood and behavior of your audience have changed, and so too must your marketing strategies. Here’s how to adjust your strategy to be successful. Use Emotional Intelligence.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

PathFactory

MAY 5, 2021

We’ve built impressive websites and deployed world-class content with the express purpose of enabling our funnels, rather than enabling our buyers. Highlights include: B2B buyers are doing their own research (and don’t need your sales reps as much). 80% of buyers stay on top of the market with their own research.

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

Biznology

APRIL 28, 2017

Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Teaching small classes? That’s not to say that experimenting with other content strategy tactics is a bad thing. Was there a day (or month) that saw a huge spike in sales? Is it blogging?

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Marketing Insider Group

SEPTEMBER 28, 2020

Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. Avoid direct sales messages in this type of content. Think about topics outside your direct niche to attract a wider audience. American Express Business Class. Quick Takeaways. Nutanix The Forecast.

Thought Leadership 305

Thought Leadership Enterprise Management Work Management Marketing Management 305

Velocity Partners

DECEMBER 13, 2023

If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. You either: Adapted your core story, messaging and tactics for a narrower Ideal Customer Profile (ICP). Or you: Made up new messaging and tactics for a narrower ICP – totally distinct from your core story. Let me explain.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Allocadia

APRIL 8, 2019

David Johnson, Director, Product Marketing at Oracle , recently joined me to answer this question in How To Accelerate Marketing Performance Through More Effective Budgeting and Planning , our latest #RunMarketing webinar. At Symantec, Gina said performance is defined both by best-in-class ROI and marketing funnel conversion metrics.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

Leadspace

SEPTEMBER 18, 2019

It’s simple, really — segmentation is the process of grouping together people who are similar. Armed with this information, you can create targeted content designed to attract a highly specific audience. For example, the promotions you create for the C-suite would differ from the campaigns you aim at middle management.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

SalesIntel

MARCH 27, 2023

The integration of SalesIntel business intelligence into AudienceDesigner by Semcasting (ADS) brings actionable account technographic data to our clients to improve their top-of-funnel prospect quality, scale of coverage and digital reach. Register for the webinar here: [link]. I obviously took him up on the generous offer.

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. What marketing tactics worked for this particular individual or this specific opportunity? Where did my leads originate from?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Optinmonster

FEBRUARY 6, 2023

Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Digital products are a useful lead generation strategy for service-based businesses. Webinar: Host live webinars on topics related to your blog and sell tickets to attend.

Examples 91

Examples Product Work Management Marketing Management 91

SalesIntel

DECEMBER 6, 2021

Despite this, many teams’ outbound sales methods are reluctant to evolve. As a result, many sales leaders struggle to develop a strong and consistent sales pipeline. 72% of sales managers meet with their sales reps each month to assess the sales funnel. Overcoming Sales Challenges.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Additional resource: Webinar: Supercharge your marketing strategy with social. Type: Webinar.

Social Media 110

Social Media Training Course Resources 110

KoMarketing Associates

JULY 12, 2018

Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. Plus, it can be easier to scale growth because the checkout process can be done 24/7 without the requirement of employees to prepare contracts or walk customers through the sales process.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154