Exo B2B

NOVEMBER 28, 2023

Schaefer continues: «But what about a blog post, YouTube video or podcast episode? When was the last time an article published on LinkedIn went viral? Diversifying B2B marketing channels helps to compensate for the limitations of organic reach on social networks. What other channels do you have? Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Tomorrow People

OCTOBER 24, 2017

According to Sid Jatia , Under Armour’s VP of direct-to-consumer and omnichannel digital, the company regards its communities as a channel for content and for eCommerce: “The focus is on linking engagement with commerce so that when users reach fitness goals the brand can notify them of purchase opportunities to aid their progress.”.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Having a social presence is a top priority.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Scoop.it

JANUARY 7, 2021

Optimize Your Presence on All Channels. The first step you need to make on your journey to a successful online brand is to make sure that you are consistent on all the channels you will use for your branding strategy. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Scoop.it

OCTOBER 12, 2021

For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). Pick the Right Channels (and Stick With Them). Pick the right channels and stick with them!

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. His social podcast is a great way to stay connected with other digital marketing experts. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. But why stop there? These are things people will want to share.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. The days of organic leads from social pages are mostly gone, outside of viral phenomena. This is how you avoid getting deleted.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

ClearVoice

MARCH 14, 2024

Partnerships can allow brands to explore various content formats, such as podcasts , videos , webinars, and co-written articles, which can significantly increase audience engagement. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Oktopost

JUNE 14, 2021

Podcasts and podcast sponsorships. Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

DECEMBER 27, 2021

podcast listeners increased by 10.1 adults ages 18 to 34 listened to podcasts monthly. This presents yet another content channel for brand marketers — podcasts. In fact, here are some examples of brands that rode the podcast wave in 2021: Shopify : “Masters: The Shopify Podcast” and “Vanguard”.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Optinmonster

FEBRUARY 11, 2024

Develop a Mobile App If applicable, developing a mobile app can open new channels for growth, improve customer engagement, and provide valuable data on user behavior and preferences. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Buffer

JULY 5, 2022

A newsletter can become an unfiltered channel for all of your ideas, personal and professional updates, and any other musings you may want to share with the world. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

Martech

AUGUST 9, 2021

Businesses should encourage customers to embrace their brand, especially across a full range of channels, including not just social media but video and podcasts. It copies the ads you see on Facebook and YouTube, so anyone can see them in our public database,” according to the plugin website. Second, branding.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Magisto

JANUARY 13, 2020

Podcasts have been rising in popularity recently. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. YouTube is now the second most used search engine in the world.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Convert

APRIL 7, 2021

In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Patrons now can dance along to live-streamed DJ sets, watch recordings of past events, listen to the Bootshaus podcast, and access exclusive mixtapes from industry tastemakers. Optimizing YouTube Videos to Go Viral During the Holidays.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Sprout Social

APRIL 4, 2023

Why ephemeral content works for brands We see many brands using ephemeral content across channels. Semrush To promote their latest blog post or YouTube video, Semrush shares valuable highlights in their stories. Let’s say you want to create a YouTube video on a particular topic. How do you vet the topic using ephemeral content?

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Social media marketing needs to be tactful and, marketers specifically need to figure out which channels to use (viz. Podcasting.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Contently

MAY 2, 2018

For the sake of this article, let’s assume that the non-Internet channels won’t contribute much to the 10,000 books I hope to sell (a good assumption). For the sake of this article, let’s assume that the non-Internet channels won’t contribute much to the 10,000 books I hope to sell (a good assumption).

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. In keeping with the launch theme, let’s channel NASA and provide some words for you about a quick, but thought-out launch of your new product. None of this is haphazard.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Conductor

OCTOBER 11, 2022

Podcasts: This carousel showcases podcast titles, dates, and lengths. Video: Similar to images, videos, or video carousels can make it easy to find recordings of large events, viral moments, and more. They can easily interact with a notoriously fast communication channel. What is its value? What is its value?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Buffer

OCTOBER 6, 2022

Do you adopt a consistent voice across all your channels and cross-post content with a focus on one over another, or do you have a strategic approach for each channel? I wanted to grow the email list, but I was using it as a channel to get the audience to discover the other parts of our business.

Newsletter 68

Newsletter Paid Search Agency Advertising Agencies Twitter 68

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. They felt the need to be everywhere.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Valasys

SEPTEMBER 21, 2021

To make good use of these channels, you can learn from past campaigns and brands which managed to strike a balance of creativity and originality. For example, if they think of “I want someone to write my paper for me ”, they should find relevant content on your social media channels. Sleep Channel – Casper.

Social Media 52

Social Media Examples Campaigns Media 52

Buffer

DECEMBER 10, 2018

What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Social media, your website, YouTube , you name it. Creating your brand’s video “commercial” Think Dollar Shave Club or Chatbooks – videos that went viral, but still focus on the company’s core product.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Magisto

MARCH 19, 2020

FaceTime and listen to a fun podcast together. Create a video to share your favorite musicians to watch live on Youtube. Create a video of your Top 10 favorite YouTube + Vimeo channels. Plenty of local bizzes are offering free classes, and there are plenty of ways to tune in with friends or rock it solo on YouTube.

Video Marketing 98

Video Marketing Communities Youtube Class 98

SnapApp

AUGUST 24, 2017

As they saw how their online efforts could complement each other, marketers started becoming more open to exploring and testing different online efforts, like ebooks, podcasts, and blogs. . Microsoft introduced its blog Channel 9 in 2004 (which was aimed at developers) and other brands began to test the waters as well. Podcasting.

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

ConvertKit

FEBRUARY 4, 2020

If you want beginner-friendly tips on how to make your pin more share-worthy or even go viral, check out this guide. If you host your own podcast , you can place your landing page link into your podcast notes so listeners can easily access your landing page and sign up. AT Parenting Survival Podcast landing page example.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Heinz Marketing

MARCH 1, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! ” Ideally it’s integrated across multiple channels in an appropriate sequenced way. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Vidyard

APRIL 30, 2014

The astronomical success of YouTube as a social distribution site for online video has become both a blessing and a curse for modern marketers. YouTube, Vimeo, and other distribution channels offer us platforms to dramatically expand the reach of our content, which is incredible for marketers and online video producers.

Top of Funnel 50

Top of Funnel Video Marketing Viral Marketing Marketing Funnels 50

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Outgrow

AUGUST 13, 2022

We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! ?. We never did that, we just knew that content marketing is a great marketing channel, it’s a great way to elevate your company to position yourself as thought leaders and has many benefits.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52