The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach.
The 23 Best Content Ideation Tools
MAY 31, 2016
Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
He even provides sample outreach email text that’s been proven to drive significant response. Fake followers, ill-advising activities or connections on Facebook or Instagram, purchased or otherwise illegitimate reviews–all can harm a company’s online reputation.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook.
The Mi6 Chart Toppers, November 2010
MI6 Marketing Agency
DECEMBER 15, 2010
Article/Post: Could Brands Improve Their Outreach to Bloggers? Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. But, Facebook is the social media juggernaut and can’t be ignored.
B2B Aware: Last Week in B2B Marketing - Super Tactics
FEBRUARY 6, 2012
Make the company website the hub of cross-channel marketing. A cross-channel marketing strategy can effectively break down company silos and efficiently align strategy, tactics and metrics, writes Ron Person. Having all online communications pull prospects back to the consolidated resources on the company website is a good way integrate cross-channel efforts, making it easier to distinguish between how various tactics are working. WEEK OF JANUARY 30-FEBRUARY 3, 2012.
Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities
B2B Marketing Savvy
AUGUST 25, 2009
The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different.