The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Identify and summarize the top five most influential papers or articles on {insert your topic} , and explain their significance in the field.” Asking for the obvious is to summarize a paper, and that will work fine.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 It makes sense on paper: the people who work for you are knowledgeable about your products and services, and may even want to tell more people about the great work you are doing. However, there are caution signs all along the side of this freshly paved road.

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

Hinge Marketing

JUNE 14, 2021

Research/Survey Reports . Research and survey reports are widely used in both content marketing and premium product applications. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Research/Survey Reports. But which types? .

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. Advanced surveys and feedback: AI can personalize surveys and analyze responses for deeper understanding.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

SendX

MARCH 18, 2021

According to a survey by ThinkJar , only one out of every 26 customers is likely to share their complaints with a brand, while the other 25 won’t say a word. Provide excellent customer service Customer service may look like a nice idea on paper, but in 2021, consumers value it much higher than ever.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

KoMarketing Associates

JANUARY 29, 2019

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report. About 20 percent cited thought leadership, while 12 percent named ebooks and white papers.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Zoominfo

JANUARY 8, 2021

Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ).

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Consider the fact that 55% of people recently surveyed by FleishmanHillard wanted suggestions and how-to advice from their online content, while 47% wanted expert opinions on relevant content.

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Trade Press Services Newsletter

OCTOBER 6, 2022

A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Zoominfo

MAY 5, 2020

Sure, the number of new cases will decline, healthcare will be better equipped to deal with the infected, and a vaccine or treatment will eventually be found. Whether it’s a real estate deal, consulting services, or simply signing for a package, we’re often required to put ye old pen to paper to seal the deal.

Tools 179

Tools Work Management Marketing Management Paper 179

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

KoMarketing Associates

SEPTEMBER 25, 2018

Winterberry recently published the “Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace” white paper and discovered that just 15.3 According to a survey conducted by SurveyMonkey, capturing the attention and trust of buyers is the largest obstacle for 36 percent of marketers.

Advertising Channels 120

Advertising Channels Case Study Case Studies Paper 120

Customer Experience Matrix

MARCH 11, 2017

One of my favorite factoids comes from a Computerworld survey in which IT managers placed marketing technologies at 20th of 28 items on their priority list. A recent Deloitte study described IT trends that seem incompatible with common martech strategies. The word “customer” occurs 139 times in the paper.) Maybe both.

Enterprise Management 149

Enterprise Management Marketing Management Marketing Proposals Paper 149

NetLine

APRIL 11, 2023

more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals.

Demand 52

Demand B2B Webinar Metrics Intent 52

B2B Marketing Directions

JANUARY 14, 2023

In both cases, the greatest success can be achieved by refusing to choose between the alternatives and instead pursue both objectives simultaneously. In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

KoMarketing Associates

MARCH 30, 2017

The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. In terms of content preferences, most buyers (78 percent) stated that they have turned to case studies to research B2B purchasing decisions in the past 12 months.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

The Point

JULY 1, 2019

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

Sword and the Script | B2B

SEPTEMBER 17, 2020

A survey of 450 marketers found “leaders” – those who say they have “outperformed their competition in the last two years” – generally devote more of their marketing budget to long-term goals. The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. That’s always the case in B2B marketing , no?

B2B Marketing 97

B2B Marketing Marketing Budget Advertising Agencies Allocation 97

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. 57% are neutral about trust in NGOs.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Vision Edge Marketing

NOVEMBER 21, 2017

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. This was the case for one of our customers. They weren’t maintaining market traction for a premier product.

Lead Ranking 183

Lead Ranking Case Studies Work Management Marketing Management 183

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. We tricked you!

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Zoominfo

MAY 5, 2020

Sure, the number of new cases will decline, healthcare will be better equipped to deal with the infected, and a vaccine or treatment will eventually be found. Whether it’s a real estate deal, consulting services, or simply signing for a package, we’re often required to put ye old pen to paper to seal the deal.

Tools 130

Tools Paper Distribution Sample 130

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Empathetic understanding is not the product of survey data. Survey customers on your email list to validate what you’ve learned intuitively from listening/observing.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40