DemandBase

MAY 22, 2019

If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. So how does a Demandbase client get value from the Demandbase ABM Ecosystem? The post The “Why?”

DemandBase 63

DemandBase Account Based Marketing ABM Marketing Management 63

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

MARCH 19, 2024

As a seller who lives this every day, I’m going to detail how I’m using Demandbase’s new Prescriptive Sales Dashboards to get off zero as quickly as possible. Demandbase keeps it simple. Are they responding to campaigns, a new webinar, or reading up on persona-specific use cases and competitive comparisons?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Webbiquity

FEBRUARY 22, 2022

In the case of startups, possibly stock. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. Source: Onalytica.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Lake One

OCTOBER 11, 2023

Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®. The machine learning it used was called Reinforcement Learning.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

DemandBase

OCTOBER 30, 2018

The Demandbase ABM Platform won Gold for Innovations in Technology in the 10th Annual 2018 Golden Bridge Awards ’ Advertising, Marketing and Public Relations category. I am confident this will set Demandbase apart for many years to come and this award acknowledges that the technology is now available to make it happen.

DemandBase 40

DemandBase Account Based Marketing ABM Public Relations 40

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Demandbase is able to do just that through our Demandbase One platform. Without this, IP-based targeting is all you get.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

JANUARY 30, 2024

Real-world applications of predictive analytics modeling can be found across various industries with many use cases. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) How predictive analytics modeling works in practice Data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. The case for personalization. Demandbase is one of the only account-based platforms that has a native personalization feature. Personalization with Demandbase. Go to the Demandbase Personalization page to learn more.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Only B2B

OCTOBER 13, 2021

In this case, intent data can be useful. Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. Demandbase clients may win better sales quicker by integrating these products into one simple solution.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. If it doesn’t align with at least one KPI, you’re going to have to build a really strong case for it otherwise.

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

Engagio

OCTOBER 11, 2023

The key is to match the capabilities you need to the use cases you have. At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth. The technology and depth of data you need will change over time.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Tony Zambito

MAY 17, 2021

While others show the continued struggle for marketing to gain traction with ABM. You can make a case either for or against ABM depending on which survey statistics you pull from. Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. And adopting a lifecycle viewpoint.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. In a lot of cases, you need to go as far as to be directly engaging with CFOs who hold the purse strings.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

DemandBase

MAY 15, 2020

But that’s not the case for B2B. Demandbase Has the Answer. Demandbase Has the Answer. The post The #Fakenews About Advertising Budgets appeared first on Account-Based Marketing – Demandbase. Declining B2C budgets? Everywhere I turn, I’m reading about how companies are slashing their advertising and media budgets.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Engagio

JANUARY 24, 2024

That’s always been the case, but I think this year and for all people will wake up to that and start using it more than other channels. For us, and Demandbase, we sell to sales and marketing teams. The post Touchdown Tactics: Super Bowl Predictions Meet B2B Sales and Marketing Strategies appeared first on Demandbase.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Our phases are intuitive, like learning to swim or ride a bike, but easier: Crawl. Super easy.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success. Each platform offers unique features tailored to the needs of different businesses.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success. Each platform offers unique features tailored to the needs of different businesses.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. For example… 1. This is not about speaking one-to-many.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

DemandBase

FEBRUARY 14, 2020

As a lead on our Sales Engineering team here at Demandbase, I’ve spent a lot of time in meetings with marketers who are just trying to cut through the noise and find solutions that work. Some companies only need a point solution to fit a specific need, some need a wider range of use cases covered. With over 7,000 (!)

Account Based Marketing 72

Account Based Marketing Vendors ABM DemandBase 72

Engagio

JUNE 29, 2021

The fit data will come from a scoring model that you either develop yourself (a fitness rating system of 1-5 stars is enough to begin) or obtain through a platform like Demandbase, which calculates it for you using machine learning. Also available through Demandbase.). In the case of data, “Intent” means “a presumed intent to buy.”

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Heinz Marketing

SEPTEMBER 30, 2022

What are the most important use cases you want to cover in the next few months? Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense. What are the use cases? I suggest listing your company’s use case for each tool in your stack. How are you using them?

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

Content4Demand

MAY 19, 2020

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Click into great sessions from Demandbase , RollWorks , Drift , Triblio , Vidyard & more. Experts on Scaling ABM. Connecting With Context. A Simple ABM Game Plan.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Lattice

MAY 2, 2016

Executives from Oracle, Integrate, Demandbase, MediaMath, 6Sense, Mintigo and Lattice Engines participated, and discussed the key reasons why data-based ABM programs are driving higher conversion rates and increased alignment between marketing and sales.

Account Based Marketing 100

Account Based Marketing DemandBase ABM Conference 100

DemandBase

JUNE 25, 2020

I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.). Messaging : Case studies, ROI calculators, and product and solution content (Now it’s time to go into further detail about your offerings and differentiating features.). 3 Tips to Keep a B2B Ad Campaign Simple.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Engagio

JUNE 14, 2023

In uncertain times buyers will turn over, and it is essential that you expand your use cases, develop new champions, and build some fault tolerance. The post A CSO’s Guide to Quarter Closing in Difficult Times appeared first on Demandbase. Become a learning organization.

DemandBase 62

DemandBase Forecasting Sales Cycle Transparency 62

Top Rank Marketing

NOVEMBER 15, 2023

It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more. LinkedIn will face increased API access demands, especially as other platforms limit data. .” LinkedIn is a TopRank Marketing client.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

DemandBase

FEBRUARY 21, 2019

And that is exactly what Chris Golec, Founder and CEO of Demandbase, Jessica Fewless, VP of ABM Strategy, Demandbase, and I did. But that is no longer the case in 2019. The post Why We Wrote a Book on ABM: 4 Years in the Making appeared first on Account-Based Marketing – Demandbase. You write a book.

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

PathFactory

MAY 3, 2022

Brent Adamson builds a strong case for the elimination of the traditional go-to-market team model (sales, marketing, customer success, and support) in favor of a UCE, or Unified Commercial Engine. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59