Survey: Account-Based Marketing Is a Growing Focus for Agencies
NOVEMBER 9, 2017
Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM.