Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM.

15 of the Best Account-based Marketing Software for 2020

Hubspot

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based Marketing Software.

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How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. How are marketers making the most of account-based marketing?

Be Thankful for Account-based Marketing this Holiday Season

Modern Marketing

Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for. Marketing Sales Alignment. Account-Based Marketing

The next phase of account-based marketing (ABM): Business ecosystems

ClickZ

Following in the footsteps of established categories, a business ecosystem is now emerging in the relatively new technology category of account-based marketing (ABM). It was a strategy B2B marketers were talking about, but not actually doing. Source: Demandbase.

Account-Based Marketing … and Billy Beane … in San Francisco

ANNUITAS

It was particularly interesting and relevant to marketers, as our working environment was actually quite similar to that of the “traditional” baseball scout or manager. How Marketers Move Them from Anonymity to Revenue.

Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use. We like DemandBase, Terminus, and Kwanzoo as ABM platforms.

Why Account Based Marketing Is The Best Strategy to Work Around?

Unbound B2B

What is Account-Based Marketing? Account-Based Marketing avoids the use of ‘spray and pray’ tactics that target the masses or that simply target individuals without the context of the companies that they work for. Figure 2: ABM vs Inbound marketing.

Q&A with Peter Isaacson, CMO at Demandbase

ClickZ

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience.

Sizzling Search Strategy: How Demandbase optimized SEM for Account-Based Marketing

DemandBase

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? No technology currently exists that uses SEM to target accounts. How can you leverage SEM to aid and abet Account-Based Marketing?

Bizible Joins The Account-Based Marketing Leadership Alliance

bizible

Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. According to the survey, over 85% of respondents reported that they plan to do more account-based marketing over the next six months.

Oracle Marketing Cloud Launches New Account Based Marketing Capabilities

Modern Marketing

Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. In fact, 84% of B2B marketers say that ABM delivers higher ROI than any other approach (ITSMA).

Account Based Marketing Best Practices

KEO Marketing

The next evolution in B2B marketing over the past couple of years is account based marketing. Account based marketing is one of the most effective B2B marketing strategies employed by B2B marketers. Define the accounts you hope to target.

Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?

Valasys

This strategic business marketing approach, to target an account or a company instead of individual buyers, creates better chances for conversions by shortening the buyers’ journey which boosts the Return on Investment (ROI). Benefits of Integrating ABM & Inbound Marketing.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Adobe’s ABM Strategy | How We Do Account-Based Marketing at Scale

Marketo

I love account-based marketing (ABM). Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing. Step 1: Align on what accounts matter. This is then pushed to advertising accounts automatically via ABM Essentials.

Account Based Marketing vs. Lead Generation: Which Generates Better Results?

KEO Marketing

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts.

12 Days of B2B Marketing: Account-Based Marketing (Day 4)

Heinz Marketing

By Maria Geokezas , VP of Client Services for Heinz Marketing. Is account-based marketing becoming the every-company solution for driving measurable results from marketing efforts? Probably, now that 93% of B2B sales and marketing professionals claim it as very or extremely important to their business ( 2017 State of ABM by SiriusDecisions). B2B marketing and sales organizations are no “testing the waters” with ABM.

Growing Demand for Account-Based Marketing

Fathom

B2B marketers are notorious for their hesitance to adopt digital marketing tactics. After all, B2B sales cycles are significantly longer than B2C’s and B2B marketers aim to speak to businesses, not individual consumers. Account-based marketing (ABM) is changing all of that.

Account-Based Marketing Best Practices for Targeting, Messaging and Engagement

The Mx Group

B2B marketers today know how effective account-based marketing can be. Yet many marketers struggle to identify account-based marketing best practices and are failing to achieve the promised results. Use all the tools in your marketing toolbox.

Five Account-Based Marketing Quotes to Live By

Integrate

According to DemandGen Report’s The 2018 State of Account-Based Marketing (ABM) survey , 93% of ABM practitioners report the strategy is "extremely or very important" to organizational success. 91% have experienced higher deal sizes for ABM accounts versus non-ABM accounts.

The 6-Step ABM Blueprint: How to Execute an Account-Based Marketing Program

Bulldog Solutions

Account-based marketing (ABM) has been around since the early 2000s—but over the past few years, it’s become an increasingly hot topic among B2B marketers. What Is Account-Based Marketing? Step 1: Identify and Prioritize Your High-Value Accounts.

A Peek Into Demandbase’s Data-Driven Field Marketing Approach

InsightSquared

Sure, this captures the attention of bookworms and library dwellers but knowledge is also king in B2B marketing. As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. More precisely, WhoToo aggregates audience data from multiple sources and makes it available for selections based on company and individual attributes.

Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. She is passionate about aligning sales & marketing toward common goals through the coordination of language, systems and process. AG: Demandbase has been a big proponent on account based marketing.

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Are you struggling with obtaining marketing-qualified leads? What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account.

10 Account-Based Marketing Blogs to Kick-Start 2018

Strategic-IC

Considering or continuing an Account-Based Marketing strategy in 2018? 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. Understand Inbound To Account-Based Marketing For True Customer-Centricity?. Why is account-based marketing today’s go-to strategy?

The Ultimate Guide to Account-Based Marketing: 6 Key Steps

Hubspot

There’s something kind of cool happening in the world of marketing. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). But What Is Account-Based Marketing?

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Are you struggling with obtaining marketing-qualified leads? What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account.

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Are you struggling with obtaining marketing-qualified leads? What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account.

How To Get The Most Out Of Demandbase's ABM Innovation Summit

bizible

If you’re searching for good information on account-based marketing there are a variety of places to find it. One of those places is the ABM Innovation Summit , sponsored by Demandbase. Ask the How of Account-Based Marketing. account based marketing

Expanding the New Frontier of Account Based Marketing

Funnelholic

As marketers, one question we always ask ourselves is “How do we expand our reach?” This is where account-based marketing comes into play. In the B2B game, we often hear an analogy about how marketing is like going fishing.

23 Account-Based Marketing Leaders to Follow on Twitter

bizible

Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” The concept continues to gain traction across the B2B marketing landscape with new theories and conferences popping up every day.

47 Top Account-Based Marketing Tools for 2018

Leadfeeder

If you’re doing account-based marketing, there are a ton of tools built to help you—each with its own function, benefit, and price point. Rating: 4.7/5 stars on G2Crowd (based on 36 reviews). Rating: 4.5/5 stars on G2Crowd (based on 2 reviews).

How Account-Based Marketing Can Boost Sales Enablement in Your Company

DemandBase

Account-Based Marketing, otherwise known as ABM, is the hottest marketing trend of the last couple of years—and for good reason. But sales teams tend to be hesitant to change, and ABM efforts require an organizational clarity and structure to be effective, which can hinder a marketer’s ability to implement an ABM strategy beyond the conceptual stages. For marketers, finding the right audience and understanding what interests them is a no-brainer for ABM success.

5 Account-Based Marketing Challenges (and How to Solve Them)

Strategic-IC

We explore common account-based marketing challenges and look at how to solve them. Account-Based Marketing (ABM) is an increasingly considered B2B tactic; designed to drive growth and awareness with specific high-value, high-propensity accounts. Many marketers are already using ABM to some success - yet still face a few challenges. Related: Common Account-Based Marketing Challenges and How To Solve Them.

Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. She is passionate about aligning sales & marketing toward common goals through the coordination of language, systems and process. AG: Demandbase has been a big proponent on account based marketing.