ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

DemandBase 146

DemandBase Account Based Marketing MQL Demand 146

ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

DemandBase 100

DemandBase Account Based Marketing MQL Demand 100

InsightSquared

JULY 1, 2019

The sales stages are an important part to any predictable pipeline infrastructure as they help to define what your organization deems a lead, MQL, SQL, and opportunity.

Satisfaction 22

Satisfaction Benchmark Report Activities 22

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless.

DemandBase 73

DemandBase MQL Account Based Marketing Cold Calling 73

Modern Marketing

MARCH 13, 2020

Tight targeting is used in some of the best lead generation programs—often using tools we associate with ABM, like Demandbase. Lead scoring strategy and clear MQL/SQL definitions that are agreed to by all stakeholders. This article originally appeared at: [link].

Lead Generation 158

Lead Generation Generation DemandBase MQL 158

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Speakers: Dom Lindars, VP of Product, Demandbase; Meredith Brown, Senior Director, Product Management, Salesforce. Does your organization have a direct line of sight from MQL to closed won?

DemandBase 43

DemandBase CMO Account Based Marketing MQL 43

Unbound B2B

JUNE 27, 2019

Individuals that express interest in the product/service are then identified as marketing qualified leads (MQL) or sales qualified leads (SQL). According to DEMANDBASE, 92% of B2B companies recognize the value of an ABM approach and say that it is a must-have for them.

Account Based Marketing 80

Account Based Marketing Work DemandBase MQL 80

FunnelEnvy

MARCH 17, 2020

Ultimately, predictive campaigns do best when they predict which experience is the most valuable.Therefore it’s important that you set up your campaigns to predict high value outcomes like purchases, trial to paid conversions, MQL/SQL, and closed/won deals.

Effective 52

Effective Effectiveness Personalization Campaign 52

Directive Agency

JANUARY 9, 2019

Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Using an ABM platform, such as DemandBase, helps you have this information at your fingertips. Are you struggling with obtaining marketing-qualified leads?

Account Based Marketing 56

Account Based Marketing Test Tactics DemandBase 56

Directive Agency

JANUARY 9, 2019

Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Using an ABM platform, such as DemandBase, helps you have this information at your fingertips. Are you struggling with obtaining marketing-qualified leads?

Account Based Marketing 52

Account Based Marketing Test Tactics DemandBase 52

Directive Agency

JANUARY 8, 2019

Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Using an ABM platform, such as DemandBase, helps you have this information at your fingertips. Are you struggling with obtaining marketing-qualified leads?

Account Based Marketing 52

Account Based Marketing Test Tactics DemandBase 52

Vidyard

JUNE 14, 2016

We recently told the story of our journey of going from MQL-focused thinking to an ABM approach here !). Using a tool like Terminus or DemandBase , you can create customized ads like this one below that Salesforce served up to Hoover’s about financial services.

DemandBase 88

DemandBase Video MQL Template 88

DealSignal

MARCH 20, 2018

And research shows that ABM does foster revenue growth: a study by Demandbase and Demand Metric found that 60% of companies doing ABM for a year reported at least a 10% revenue increase and nearly 20% reported a revenue increase of 30% or more.

Account Based Marketing 64

Account Based Marketing Case DemandBase MQL 64

Listenloop

JANUARY 22, 2018

So we use Demandbase to help us identify domains that we want to target and who is visiting our site. For us, that actually gives a lot of success for us as an organization — to be held to SAL numbers versus MQL numbers.

Design 78

Design Campaign MQL Adwords 78

Perkuto

APRIL 2, 2019

Exact functionality was unclear to me, but featured improvements include new integrations with Adobe Ad Cloud, DemandBase, LiveRamp, and LinkedIn, all of which appear to allow more seamless access to those platforms from within the Marketo interface.

Marketo 52

Marketo Product Trigger DemandBase 52

SnapApp

DECEMBER 22, 2016

Recommended reading: MQL TO SQL: THE QUALIFICATION PROCESS [INFOGRAPHIC]. #22. DemandBase. Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016.

Ecommerce 137

Ecommerce Social Media SEO Content Marketing 137

SnapApp

DECEMBER 14, 2016

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017.

Trends 177

Trends B2B Video Link 177