Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

Account Based Marketing – An Interview with Jennifer Pockell-Wilson of Demandbase

ANNUITAS

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

The sales stages are an important part to any predictable pipeline infrastructure as they help to define what your organization deems a lead, MQL, SQL, and opportunity.

Get Your ABM on at Dreamforce!

DemandBase

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Speakers: Dom Lindars, VP of Product, Demandbase; Meredith Brown, Senior Director, Product Management, Salesforce. Does your organization have a direct line of sight from MQL to closed won?

More Engagement, Better Connections, Higher Profits

DemandBase

Let’s be real, your company’s website is your customer 1st point of contact and the most valuable tool for generating MQL’s and SQL’s. The post More Engagement, Better Connections, Higher Profits appeared first on Account-Based Marketing – Demandbase

Why Account Based Marketing Is The Best Strategy to Work Around?

Unbound B2B

Individuals that express interest in the product/service are then identified as marketing qualified leads (MQL) or sales qualified leads (SQL). According to DEMANDBASE, 92% of B2B companies recognize the value of an ABM approach and say that it is a must-have for them.

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Using an ABM platform, such as DemandBase, helps you have this information at your fingertips. Are you struggling with obtaining marketing-qualified leads?

5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. Using an ABM platform, such as DemandBase, helps you have this information at your fingertips. Are you struggling with obtaining marketing-qualified leads?

3 Powerful Ways to Kick-Start Your ABM Program and Get More Big Elephants

Vidyard

We recently told the story of our journey of going from MQL-focused thinking to an ABM approach here !). Using a tool like Terminus or DemandBase , you can create customized ads like this one below that Salesforce served up to Hoover’s about financial services.

The Top 3 Use Cases Driving Account-Based Marketing (ABM) Adoption

DealSignal

And research shows that ABM does foster revenue growth: a study by Demandbase and Demand Metric found that 60% of companies doing ABM for a year reported at least a 10% revenue increase and nearly 20% reported a revenue increase of 30% or more.

Designing and Managing ABM Campaigns with Mat Rider

Listenloop

So we use Demandbase to help us identify domains that we want to target and who is visiting our site. For us, that actually gives a lot of success for us as an organization — to be held to SAL numbers versus MQL numbers.

Guide to Marketo Product Updates from Adobe Summit 2019

Perkuto

Exact functionality was unclear to me, but featured improvements include new integrations with Adobe Ad Cloud, DemandBase, LiveRamp, and LinkedIn, all of which appear to allow more seamless access to those platforms from within the Marketo interface.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

Recommended reading: MQL TO SQL: THE QUALIFICATION PROCESS [INFOGRAPHIC]. #22. DemandBase. Over 2.5 million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017.

Trends 177