ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

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DemandBase Account Based Marketing MQL Demand 146

ANNUITAS

SEPTEMBER 18, 2012

We recently had the opportunity to sit down with Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operation at Demandbase. Jennifer, leads the demand-focused marketing teams and demand operations at Demandbase. Before joining Demandbase, Jen was the Senior Director of Global Marketing Operations at Polycom and has also spent time at Hyperion, PeopleSoft, Ernst & Young LLP and Lotus Development.

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DemandBase Account Based Marketing MQL Demand 100

InsightSquared

JULY 1, 2019

The sales stages are an important part to any predictable pipeline infrastructure as they help to define what your organization deems a lead, MQL, SQL, and opportunity. Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process.

Satisfaction 17

Satisfaction Benchmark Report SMB 17

The Point

AUGUST 25, 2020

MQL, MQA)? Not every Account-Based Marketing (ABM) strategy starts from the same place. For some, it might be defining Ideal Customer Profile (ICP), buying personas and associated messages. For others, it’s identifying a target account list.

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Question DemandBase Persona Zoominfo 130

KoMarketing Associates

SEPTEMBER 16, 2020

According to DemandBase’s 2020 ABM Market Research Survey , this is most likely your CMO or VP of Marketing (29% of the time) or the Head of Demand Gen (18%). Ad rates and SQL/MQL quotas won’t ease up much, if at all. Account-based marketing has been around for several years now.

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Account Based Marketing DemandBase Demand Generation MQL 248

Oracle

MARCH 13, 2020

Tight targeting is used in some of the best lead generation programs—often using tools we associate with ABM, like Demandbase. Lead scoring strategy and clear MQL/SQL definitions that are agreed to by all stakeholders. This article originally appeared at: [link]. An Oracle preferred marketing partner, 90octane is a creative agency-consultancy who specializes in untangling the complex sale with a uniquely undivided approach.

Lead Generation 120

Lead Generation Generation DemandBase Strategy 120

Engagio

JANUARY 12, 2021

You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. The post How to ABM Like a Boss (Part 6): Measure with ABM Metrics appeared first on Account-Based Marketing – Demandbase

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DemandBase Measurement Aggregator MQL 68

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. Marketing generates leads, then once they reach the MQL stage, they hand it over to sales to close the deal. The post ABM Lessons from a Marketing Newbie appeared first on Account-Based Marketing – Demandbase

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DemandBase MQL Account Based Marketing Cold Calling 56

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. Join us to learn how Demandbase, Pardot and Salesforce join forces to help customers create wildly successful ABM strategies. Speakers: Dom Lindars, VP of Product, Demandbase; Meredith Brown, Senior Director, Product Management, Salesforce. Does your organization have a direct line of sight from MQL to closed won?

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DemandBase CMO Account Based Marketing MQL 43

Full Circle Insights

JULY 9, 2020

When it comes to velocity, smaller is better and Chart D shows a nice trend of much faster times from MQL to Closed/Won. MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters.

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Budget Plan CMO MQL 83

Unbound B2B

JUNE 27, 2019

Individuals that express interest in the product/service are then identified as marketing qualified leads (MQL) or sales qualified leads (SQL). According to DEMANDBASE, 92% of B2B companies recognize the value of an ABM approach and say that it is a must-have for them. What is Account-Based Marketing?

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Account Based Marketing DemandBase MQL Work 62

Full Circle Insights

FEBRUARY 1, 2021

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. We’re proud to announce the Full Circle Insights’ Digital Source Tracker has won a Bronze Stevie Award! We are honored to have our latest product recognized as a best-in-class top marketing solution from The Stevie Awards and are excited to continue to offer marketers the best solution for connecting the digital dots.

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CMO MQL Case Study Funnel 40

Full Circle Insights

JANUARY 29, 2021

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. As quotable baseball great Yogi Berra once said, “It’s tough to make predictions, especially about the future.”

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CMO Funnel MQL Case Study 56

Full Circle Insights

FEBRUARY 8, 2021

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. Originally published on Marketing Tech News. By Bonnie Crater .

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CMO Case Funnel MQL 52

FunnelEnvy

MARCH 17, 2020

Ultimately, predictive campaigns do best when they predict which experience is the most valuable.Therefore it’s important that you set up your campaigns to predict high value outcomes like purchases, trial to paid conversions, MQL/SQL, and closed/won deals. When it comes to personalization there is a growing trend with using machine learning to predict and optimize for the user experience at a 1:1 level.

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Effective Effectiveness Personalization Correlation 43

Full Circle Insights

JANUARY 13, 2021

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. SAN MATEO, Calif —January 12, 2021— Full Circle Insights®, Inc.,

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CMO Funnel MQL Case Study 56

Full Circle Insights

JANUARY 28, 2021

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. We all hope we never experience another year like 2020.

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CMO MQL Funnel Case Study 52

Full Circle Insights

JANUARY 27, 2021

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. Originally posted to Martech Zone. Digital transformation accelerated in 2020 because it had to.

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CMO MQL Funnel Case Study 52

Full Circle Insights

JANUARY 26, 2021

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. Originally posted on MarketingProfs. Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment.

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CMO Funnel MQL Case Study 52

Full Circle Insights

JUNE 16, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately?

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SEO CMO Funnel MQL 83

Directive Agency

JANUARY 9, 2019

Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. The DemandBase platform allows you to measure the performance of your target accounts and serve them specific content depending on what stage of the funnel they are in and get a deeper insight into topics they are researching. Using an ABM platform, such as DemandBase, helps you have this information at your fingertips.

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Account Based Marketing Test Tactics DemandBase 43

Full Circle Insights

NOVEMBER 10, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets.

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CMO Funnel Help Tools 63

Full Circle Insights

NOVEMBER 26, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters.

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Aging CMO Funnel MQL 60

DemandBase

SEPTEMBER 6, 2019

Let’s be real, your company’s website is your customer 1st point of contact and the most valuable tool for generating MQL’s and SQL’s. The post More Engagement, Better Connections, Higher Profits appeared first on Account-Based Marketing – Demandbase Has your marketing team recently heard from corporate honchos that it’s time to get on board with an ABM account-based-marketing program, sharing the ROI load with the sales team? You’re not alone.

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DemandBase Segmentation MQL Multi-Channel 40

Full Circle Insights

DECEMBER 15, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. What are the qualities of great B2B lead management? It’s an important question.

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Lead Management CMO Funnel MQL 56

Full Circle Insights

JULY 28, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. Bonnie Crater joins B2B Marketing Exchange to talk about the effects of COVID-19 on marketing measurements. Listen to the podcast here!

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Measurement CMO MQL Case Study 52

Directive Agency

JANUARY 9, 2019

Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. The DemandBase platform allows you to measure the performance of your target accounts and serve them specific content depending on what stage of the funnel they are in and get a deeper insight into topics they are researching. Using an ABM platform, such as DemandBase, helps you have this information at your fingertips.

Account Based Marketing 40

Account Based Marketing Test Tactics DemandBase 40

Directive Agency

JANUARY 8, 2019

Most likely this isn’t enough to get them to turn into an MQL. For the sake of time, we’ll solely look at DemandBase. The DemandBase platform allows you to measure the performance of your target accounts and serve them specific content depending on what stage of the funnel they are in and get a deeper insight into topics they are researching. Using an ABM platform, such as DemandBase, helps you have this information at your fingertips.

Account Based Marketing 40

Account Based Marketing Test Tactics DemandBase 40

Full Circle Insights

NOVEMBER 24, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. Agile marketing is enjoying a resurgence of popularity in the pandemic economy.

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Measurement CMO Funnel MQL 56

Full Circle Insights

NOVEMBER 24, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. Company Helps Customers Succeed in Economic Climate Transformed by Pandemic. SAN MATEO, Calif., 17, 2020 /PRNewswire/ — Full Circle Insights®, Inc.,

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Press Release CMO Funnel 56

Vidyard

JUNE 14, 2016

We recently told the story of our journey of going from MQL-focused thinking to an ABM approach here !). Using a tool like Terminus or DemandBase , you can create customized ads like this one below that Salesforce served up to Hoover’s about financial services. Did you know that 92% of marketers worldwide believe account-based marketing, or ABM, is important to their marketing efforts? Why is ABM such a loved strategy?

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DemandBase Video MQL Template 67

Full Circle Insights

NOVEMBER 25, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. By Dom Nicastro. Originally Published on CMS Wire.

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Trends CMO Mobile MQL 52

Full Circle Insights

NOVEMBER 25, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. By Ask JamieTurner. Originally Published on 60 Second Marketer.

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Account Based Marketing CMO Funnel MQL 52

Full Circle Insights

NOVEMBER 25, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. By: Rodric Bradford . This post was originally published on Martech Today.

Buy 52

Buy CMO Funnel MQL 52

Full Circle Insights

JUNE 30, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. It’s also the most essential.

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Lead Generation CMO SEO Generation 65

Full Circle Insights

AUGUST 21, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. For years, industry talk about the CMO role tended to focus on CMO’s shorter than average tenure in the C-suite when compared to peers.

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CMO MQL Funnel Case Study 60

Full Circle Insights

SEPTEMBER 30, 2020

MQL vs Revenue-Based Demand Planning. Demandbase Attribution Debate Yields Surprises. MQL Velocity – Why It Matters. We’re in the final quarter of 2020, a year that packed in more than its share of surprises so far, and it’s not done with us yet.

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Plan CMO Funnel MQL 56