What Is a SERP? Definition of a SERP


The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.


SERP Rankings Are More Important Now For The Buyer's Journey


The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Providing real value today and consistently into the future will help you connect with customers on a deeper level. How can you create consistent, long-term value for prospects and loyal customers?

International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads


After all, this is the same specialty we offer to our customers. In five years of history, we have not run any ad campaigns through Google or social networks to promote the content we publish. Frequently published content. Investigate specific SERPs.

Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday


In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Maybe your customer is an artist of some sort or your customer runs a restaurant. But we know that's not the case.

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Here are 10 SEO methods that will help your site dominate the SERPs in 2020.

How to Perform a Competitor Analysis to Boost SEO

Method and Metric

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. How often are they publishing new content

Local SEO: how to attract more local customers in 2020


If you manage a local business’ marketing, you know it’s not always easy to attract new customers. Looking always to improve the user experience, Google keeps the criteria used in the SERPs recommendations constantly updated. Encourage customer evaluation.

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Customer lifetime value. Click on + New Custom Report.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired


Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

Interestingly, Amazon generates 57% of it sales from long-tail keywords: If you follow Amazon's example and target long-tail keywords, that will help you optimize your website for the most motivated customers, resulting in maximum conversions. In that case, your site won’t be able to rank for head keywords at first because you need to build up your site authority by adding pages to your site and by acquiring high-authority links. This case study is really worth reading.

Measuring Customer Experience for B2B Marketers


It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. What is Customer Experience (CX)? B2C and B2B CX both require beguiling customers into closing sales.

How Long Does It Really Take to Rank on Google?

Single Grain

If you have high brand queries and amazing user metrics, in many cases I've seen sites rank within a few months. But if you don't have that, in most cases you need to wait about a year plus. Hence, if you are able to quickly increase the number of unique visitors to your site, then Google might promote it by ranking it at the top of the SERPs: Dive Deeper: 7 Mistakes in UI and UX That Are Costing You Engagement. The short answer is six months to one year.

What is Content Quality & How Do You Measure It?


Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. If your audience doesn’t engage with your content, that content is worthless to you—regardless of where it shows up in the SERPs. publishers SEO

How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

Publish Similar Content in More than One Place. Owning and maintaining more than one site can be a lot of work, obviously, but you don’t have to fully own where you publish. Whether you’re posting content on multiple sites that you own, on social media or as a guest poster, it’s important not to publish the exact same content. I’d bet that, in the 10+ years since Copyblogger published that metric, the numbers have gotten even worse. This isn’t always the case.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

He wanted something that gives them a general understanding of the SEO process and what to keep in mind when creating and publishing content. While this blog post doesn’t cover everything, it does focus on content creation and the proper SEO techniques to implement when creating and publishing content. Don’t just sit down and just start writing for the sake of publishing more content. Your customers and patients have lots of pain points, problems, and questions.

Should You Be Blogging For Enterprise Customers? Yes, Here's Why.


Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Keep that customer in mind when you're writing.

How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

Couldn’t lose any customers because they had a sale and we didn’t!”. The value propositions, customer pain points, and product features they’re highlighting to try to drive traffic.

What the Local Customer Service Ecosystem Looks Like in 2019


Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce. What is local customer service in 2019?

5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Single Grain

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). 4) Create and Publish Informative Content.

SEO 93

6 Digital Marketing Strategies To Set Your Small Business Up For Success


The tactics used in SEO help your business bring prospects and customers to your business than the other way around. It turns your website into a virtual storefront or a virtual office lobby where customers can find relevant information before deciding to transact business.

What is Social Media Marketing?


Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” In a post-Panda, Penguin, and Hummingbird world, true blue turnkey Inbound Marketing tactics are becoming less and less effective and the winners in Inbound Marketing have become their own little publishing empires.

How to be the Best Answer to Customer Questions: Insights from 600,000 Posts


As an example take this post published 7 years ago by Copyblogger on ‘9 Proven Headline Formulas’. This post is still appearing in the top Google results for searches about headlines over 7 years after it was published. We have outlined below 10 elements of a ‘best answer’ post which will hopefully help your content gain a higher SERP result and more traffic. How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher. a case study.

Why You Need Social Media, Even if Your Customers Don't


Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? But this blog post isn't an attempt to convince you that your future customers are using social media. Here's how you can make the case for social media marketing to your boss -- even if he or she doesn't believe your target audience is using social media!

Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). SERP Position Zero. While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. Customer satisfaction.

ROMI 156

The One Marketing Buzzword You Should Actually Care About


We’re living in an era of unprecedented data and automation, which should skyrocket our business results forward, but I have a sense that in this crazy world, we—and our customers—need human-to-human contact even more. I now feel even more convinced that through “empathic marketing,” we can build real relationships and be the good friends that will make our customers come back. Benefit number two: We can use empathy to better connect with our customer.

What Are Branded Keywords And Why They Are So Important for Content Marketing?


Is it worth sponsoring your SERPs , or even the competition? Branded keywords are keywords or phrases used by potential customers of a business to seek more specific information about a brand’s products or services.

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Regain potential customers.

Trends 114

Baidu SEO: The Ultimate Guide to Search Optimization for Baidu.com


Baidu SERP: Revolutionary and Different. We could write you a whole guide on the similarities between Baidu and Google’s SERP. In some cases, it is clear Baidu was copying Google, in other cases the reverse was true.

SEO 72

How to Improve Your Content Marketing Results

Marketing Insider Group

78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Conduct customer research.

They're Simply the Best: The Top 25 Moz Blog Posts of 2020


We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! Author: Amanda Milligan | Published: March 31, 2020 | Unique Pageviews: 49,889. Keywords Driving 30K Monthly Searches [Case Study].

Spot Zero is Gone — Here's What We Know After 30 Days


On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. Who saw @dannysullivan 's tweet on spot zero no longer playing a part in SERPs?

Spot 83

Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

It has a critical role in SERPs (search engine results pages). Create content consistently that addresses customer needs and their journey. In the B2B world, local SEO isn’t nearly as important as it is for consumer businesses that serve customers locally.

Agency 228

How to Create a High-Performance Content Marketing Strategy in 2020

Single Grain

Inbound marketing is the practice of attracting customers through engaging, relevant content. In contrast, outbound marketing relies on sales calls, social ads and email campaigns that actively reach out to the customer. NOW UPDATED!

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing.

Intent 246