Martech

NOVEMBER 10, 2022

To make sure you’re automating the entire process, check to see if your keyword research tool can: Suggest similar, related and long-tail keywords with various search volumes based on a seed keyword. Highlight SERP features for every keyword. Show you how volatile a keyword SERP is and how authoritative its players are.

Marketing Automation Services 81

Marketing Automation Services Automation Top of Funnel Work Management 81

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

ClearVoice

JUNE 21, 2022

Lexi Boese, an accountable opportunities expert for The Digital Opportunities , suggests answering these questions first: Are you looking for customers to be led directly to purchase a product, or are you trying to establish credibility upfront? Do you understand your customers? Focus on your customers first.

SEO 111

SEO FAQ Content Work Management 111

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. This strategy then changed to the use of short- and long-tail keywords. Reviewing your search engine optimization strategies/SERP ranking. Be sure that your brand is front and center with prospects and customers. It needs to evolve.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Higher rankings in SERPs. Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. . Click To Tweet.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Valasys

NOVEMBER 27, 2019

Publish Your Landing Page on Your Domain: Publishing your landing page on your domain is not only one of the many SEO landing page examples but also amongst the SEO best practices for Landing Page Optimization (LPO). The following are some of the landing page SEO best practices: 1.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Valasys

OCTOBER 20, 2020

As per a report published by alpine.ai, more than one billion voice searches are conducted every month & hence it is pretty obvious that a major chunk of the B2B searches is already being carried by voice searches & upsurge is likely to be witnessed in statistics in coming years. It is influencing the B2B marketers as well.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

Content Marketing Institute

OCTOBER 30, 2018

After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Head over to Answer the Public and type your overarching topic to find a list of long-tail keywords that could fuel your list of ideas. Usually extremely long-form (3,000-plus words).

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

TrustRadius Marketing

APRIL 1, 2021

Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. Online marketing groups are publishing headlines about the “voice search revolution”. For example, it can be fantastic in the generation of targeted long-tail keywords.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

seo.co

JANUARY 14, 2024

Your backlinks are published on pages with high-quality content. Legal reviews also reveal your work ethic, dedication to customer service, and legal knowledge. Your links come from a high authority website. Your anchor text appears natural and isn’t excessively keyword rich. You aren’t paying for your backlinks.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Besides, your blog content is really important for nurturing your leads and turning them into customers. Start using OptinMonster to convert website visitors into subscribers and customers.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. How often depends on how much you’re publishing. You can customize your reports for crawlability, site performance, international SEO, and more. When Is an Seo Audit Needed?

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

Parse.ly

JULY 29, 2021

Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. To attract potential customers on social media, travel site Booking.com uses top-of-the-funnel video content across their different profiles. Build successful marketing funnel stages.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Content Marketing Institute

JANUARY 23, 2018

Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries. Get to know your customers better by interacting with your customer-support and sales teams.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

Outbrain

JUNE 16, 2022

In fact, because advertisers typically pay publishers for every ad click, CTR affects the bottom line for both sides in the advertising partnership. Make sure to optimize your web pages with relevant keywords and snippet data, so you can boost your SERP results when users search in your niche. Conclusion? Testing is the way to success.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Moz

OCTOBER 18, 2020

The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. From a strategic standpoint, the more information you have on your target customers, the more you’re able to get involved in the local community that they belong to. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

EMagine B2B Blog

APRIL 29, 2019

He wanted something that gives them a general understanding of the SEO process and what to keep in mind when creating and publishing content. Client education is key for long-term, sustainable SEO success. Don’t just sit down and just start writing for the sake of publishing more content. Define the Problem.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Ready-to-buy customers are already at the bottom of the funnel (BoFu), searching for information that’ll help them make a purchase decision.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Moz

NOVEMBER 11, 2019

It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer. When you rank highly, it’s almost like the online equivalent of being published — “people” (other sites and Google) — vouch for you. ? The top result at 86.4%

Customer Surveys 55

Customer Surveys Tactics Paid Search Agency Long Tail Marketing 55

flux.la

FEBRUARY 1, 2020

It’s one of the most effective digital strategy being used today by businesses since it attracts potential customers on their website for free and increases chances for more conversions and eventually revenue. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Which is painfully ironic considering how much our end-customers rely on quality content to convert. But, take a moment to consider, how Google-savvy are your end-customers?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). You can then use more of your paid media budget to focus on your remarketing efforts and customer retention strategy.

eCommerce 52

eCommerce Traffic Organization SEO 52

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Content Standard

MARCH 7, 2023

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Bluetext

MARCH 25, 2020

Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. Your website is where a potential customer will get their first impression of your business, and navigating the way website browsing behavior continuously evolves can be tricky.

Paid Search Agency 26

Paid Search Agency SEM Advertising Agencies Planning 26