Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral. Gone are the days when SEO was important just for the SERP.

Social Media 158

Social Media SEO Cost Per Click Media 158

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation.

Marketing Automation Services 309

Marketing Automation Services Marketing Budget Paid Search Agency Service 309

Convince & Convert

FEBRUARY 26, 2015

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. They make great talking points or case studies when talking to your boss, client, or team about blogger outreach that works. Look no further than this Huggies case study.

Blogger 154

Blogger Outreach Case Study Case Studies 154

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing. You can read the full case study here.

Social Media 93

Social Media Social Marketing Marketing & Strategy Marketing Strategy 93

Heinz Marketing

MAY 22, 2023

In B2C video marketing, the content may revolve around showcasing the benefits and features of a product, entertaining and viral content, behind-the-scenes glimpses, user-generated content, or influencer collaboration. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Convince & Convert

AUGUST 12, 2014

» Social Media Case Studies audience engagement community contagious content content marketing practical value content viral content' In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content. But why is that? A Short Story.

Practices 131

Practices Viral Marketing Case Study Case Studies 131

Sprout Social

SEPTEMBER 21, 2023

Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag. Take note of any notable names and competitors.

Media 88

Media Viral Marketing Case Studies Youtube 88

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. This could be case studies, quotes from your team that aren’t anywhere else online, survey findings, or data insights that belong to your company. At its core, virality is about resonance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Zoominfo

MARCH 14, 2018

You’re competing against your customers’ friends and family and viral videos and cute puppies. Filled with case studies and examples of amazing real estate pros doing Youtility the right way – all across the globe – this book changes everything about how to market a real estate organization.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Heinz Marketing

JANUARY 7, 2022

Word-of-mouth user referrals and viral attention are the ultimate propellants for product-led growth. Conversely, product-led companies use their marketing to fuel virality — as the backbone of their marketing strategy. That’s not to say that content can’t also go viral and drive leads, but it’s less crucial. Time to value.

Product 114

Product Top of Funnel Sales Qualified Leads Churn Rate 114

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? Case studies to help illustrate the point.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Outgrow

AUGUST 6, 2021

Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Top Rank Marketing

OCTOBER 19, 2023

Of course this story went viral and served as a great customer “delight” experience. .” – Gartner Dina opened with a famous story about my pal Peter Shankman who once tweeted a request to Morton’s Steakhouse that he would like a porterhouse waiting when he landed at Newark airport. And they delivered the steak.

Rules 117

Rules B2B Marketing Work Management Customer Satisfaction 117

Kevin Indig

MARCH 28, 2023

This article shows what model to apply in which case. Kevin Indig • 6 min read How Google tests new content in the search results This article is a case study that shows how Google ranks new content for different keywords to test its quality. In this case study, I show what this can look like.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

FunnelEnvy

DECEMBER 11, 2023

Here are some examples: Awareness Stage Educational videos, explainer videos, and brand videos Interest Stage Webinars, how-to videos, and product demos Consideration Stage Testimonials and case studies, detailed product demos, and comparison videos Decision Stage FAQ Videos, customized product demos, and consultation offers.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Sprout Social

SEPTEMBER 14, 2023

Which was the basis for viral Posts that tap into everyone’s relatable drive-thru ordering experience… And Posts that feature products and how people use them—like this Post when McDonald’s asks their audience, “remind me to take my mcflurry out of the freezer in 13 mins” so it doesn’t get too frozen.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 116

ClearVoice

JULY 12, 2023

You increase the virality of your content. This increases your content’s virality. Uses to Generate Viral Content The Secret to Content Marketing Success for SaaS Companies Headline Framework 5: How-to You and I have pain points. For example, you should follow suit if their case study-type headlines get tons of shares.

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Heinz Marketing

MAY 22, 2023

In B2C video marketing, the content may revolve around showcasing the benefits and features of a product, entertaining and viral content, behind-the-scenes glimpses, user-generated content, or influencer collaboration. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Scoop.it

MARCH 1, 2022

Not only those videos have the potential to go viral, but your sales might just skyrocket once you showcase the authenticity of your brand. #5 5 Case Studies. Case study as a teaching method through case-based problem solving can help you get your message across to your audience and convince them to take action.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Generation 77

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. A case study revealed the brand transformation was powered by aspect-based insights from TikTok videos and comments.

Brand Identity 108

Brand Identity Branding Marketing AI Social Media 108

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. Get Case Study. See the examples below. Sometimes it just boils down to luck. Check your email!

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. Knowing what your audience likes 2.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Brandpoint

APRIL 26, 2021

These clients will in turn become influencers for your brand, through word of mouth, case studies or partnered events. You have unlocked another part of reaching your audience, whether with a video on social media that goes viral or a gated piece of content landing quality lead after quality lead. But… when something does win?

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Oktopost

JUNE 14, 2021

Case studies delving into a topic. What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles. It’s also true that techniques laid out above, like viral contests, can become exceedingly popular when necessary. . Resource and tutorial pages.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Oktopost

AUGUST 26, 2019

Product demos, case studies, and more detailed instructional videos can all find a place here. If you’ve never made a video, you might find yourself a bit lost when called upon to produce engaging, informative, and ideally viral content. True, “going viral” isn’t something you can directly control. Justification.

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Hubspot

JANUARY 26, 2023

Remember, going viral can lead to sales. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist. Case Study: Peachybbies Peachybbies founder, Andrea O.

Work Management 70

Work Management eCommerce Paid Search Agency Marketing Management 70

Exo B2B

NOVEMBER 28, 2023

When was the last time an article published on LinkedIn went viral? Website content, whether it’s an informative blog, compelling case studies or useful resources such as a newsletter or videos, is a prime source. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? Oh, one more thing.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Share actionable tips, case studies, or research findings to provide value to your professional network. Embrace authenticity and humor to forge authentic connections and drive engagement.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

B2B Marketing Savvy

AUGUST 27, 2009

Hoping this summary case study will prompt some feedback and additional learning as others plan first-time social media experiences. Twitter’s real-time nature impacted greatly the thinking and deliverables around metrics/measurement; Most stakeholders did not understand the viral nature of social media, blogging, etc. .

Case Study 40

Case Study Case Studies Barriers Buzz 40

ClearVoice

JULY 20, 2021

If you use AI in the form of predictive analytics , you can study your successful content or campaigns and build from there. After the realization kicks in, “One can go onto do a course in future studies or self-learn and become proficient in futurology or strategic foresight,” Follows said. ” Follows said.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

ClickDimensions

FEBRUARY 15, 2023

Instead, high quality and viral worthy pieces of content such as case studies, testimonials and more are forged from good customer relationships.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Vidyard

JUNE 15, 2020

Tactics that don’t go viral within the sales culture underperform. Circulate case studies where companies like Act-On were able to drive 40% more leads. The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Dan Wardle Vidyard VP of Revenue. You can also let the numbers do the talking.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125