KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. Let me know what you think.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Hinge Marketing

JANUARY 28, 2019

Professional services firms are starting to pursue mergers and acquisitions as a primary growth strategy. In the study, we found nearly 38% of high-growth firms grew via M&A in 2018, compared to less than 23% of no-growth firms. Ultimately, we used these insights to develop integration and branding strategies for future mergers.

Marketing Budget 97

Marketing Budget Differentiation Case Studies Budget Programs 97

SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. When this comes up, it’s helpful to have a few case studies in your back pocket.

SMB 67

SMB Planning Marketing Plans Allocation 67

Valasys

JULY 31, 2023

In today’s cutthroat business landscape, lead generation has become the beating heart of every successful marketing strategy. It’s the heart and soul of any thriving digital marketing strategy, and we’re about to unveil precisely how it works its magic. And fear not, we won’t leave you hanging.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Make sure you tailor your pricing model to your target market.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Hubspot

JULY 15, 2020

We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. Plus, there's a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. Follow up speed matters in this digital, always-on world. The resounding answer?

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Biznology

APRIL 25, 2012

Bob James, head of marketing at ITN International, shares another interesting application of the technology: The satellite manufacturer Harris Corporation knew they’d have a busy booth at a recent show, and they were concerned that they might miss connecting with some important prospects. A neat way to expand the reach of the booth staff.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

B2B Digital Marketer

MARCH 18, 2021

If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Hinge Marketing

MAY 28, 2014

Most notably, marketing incorporates a wider umbrella under which programs drive new business leads, establish positioning and differentiators, and more comprehensively build a brand. The marketing tool kit includes websites, premium content, email, webinars, advertising and more. Launch a new service line?

PR 48

PR Blogger Top of Funnel Planning 48

KEO Marketing

MAY 14, 2015

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. May 14, 2015 – KEO Marketing Inc. , By specifically tying SEO tactics to B2B marketing concepts, we’re able to help speed prospects along the sales cycle. KEO Marketing Inc.,

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

EMagine B2B Blog

FEBRUARY 27, 2018

Marketing should be 10% time spent in conference rooms and 90% doing. And nobody can deny that a clearly-defined marketing strategy is essential. I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I get the importance of Brand.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

EMagine B2B Blog

FEBRUARY 27, 2018

Marketing should be 10% time spent in conference rooms and 90% doing. And nobody can deny that a clearly-defined marketing strategy is essential. I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I get the importance of Brand.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Marketing Insider Group

JUNE 30, 2020

Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). Case Studies.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

The ROI Guy

DECEMBER 10, 2011

According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year. The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. million.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

JANUARY 6, 2011

One of the best ways to learn how to do this effectively is to read up on case studies. At MarketingSherpa’s upcoming Email Summit 2011 , there are a number of sessions that deal directly with increasing sales through email. Do you agree with these email marketing objectives? Connect with HubSpot :

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

Convince & Convert

APRIL 1, 2010

Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? Sorry to the T-Wolves.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

JANUARY 7, 2011

Segmenting, automatic sends based on triggers, specifying email preferences, this is where email marketing gets complicated and where you can get the best results. What do you consider to be the most effective email marketing tactic? Free Webinar: The Role of Email in an Inbound Marketing World.

Tactics 28

Tactics Email Marketing Effectiveness Planning 28

Hubspot

JANUARY 4, 2011

One of the reasons relevant content is so critical is that the minute an email recipient starts to feel like your emails are no longer relevant, they’ll stop reading them. What I find helpful is to read as many case studies as I can, to find out what’s working in the real world. But what exactly is its role?

Email Marketing 28

Email Marketing Inbound Marketing Landing Pages Case Study 28

Hubspot

JANUARY 17, 2012

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. Add these buttons to every piece of content you create -- blog articles, ebooks, case studies, landing pages, and other website content. Did a lead just attend one of your webinars?

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Tier 1: Marketing Operations and Technology Marketing Operations and Technology forms the foundation for all other marketing services.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Fuze Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

The ROI Guy

JUNE 16, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Brightedge

JANUARY 13, 2020

However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education. I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. Define Your Target Audience. Ad Extensions.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Vidyard

MARCH 21, 2014

Earlier this week ReadyTalk Inbound Marketing Manager Brandon Hess and I ran a Breaking Bad themed webinar to show how webinars can be the gateway drug to a video marketing strategy. (I If you’re producing webinars in your current marketing mix, you have the content needed to launch an online video strategy.

Webinar Metrics 51

Webinar Metrics Video Marketing Planning Case Studies 51

Sage Marketing

JULY 10, 2023

In the fast-paced world of B2B startups, marketing plays a crucial role in driving growth and success. However, allocating the necessary funds to develop and execute an effective marketing strategy is often a challenging endeavor. While product development and operations are vital, effective marketing is equally essential.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

SnapApp

JUNE 2, 2017

But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

MARCH 14, 2012

If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Kapost

MAY 20, 2016

As LinkedIn’s Senior Content Marketing Manager Jason Miller said , “Content marketing is no longer a numbers game. Content marketing is tough, and even the best practitioners struggle to reach their audiences. Optimizing your content marketing plan starts with measuring its effectiveness.

Lead Ranking 72

Lead Ranking Sales Qualified Leads Top of Funnel Webinar Metrics 72