Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 140

B2B Marketing B2B Planning Brand Identity 140

KoMarketing Associates

MARCH 3, 2020

Set Up Google Shopping Ads. While normal search ads on Google could be effective for B2B ecommerce, advertisers should look further to find the most success on the platform. Google thankfully offers the perfect solution through Shopping Ads. The one of the most effective ways to do this is with a Google Remarketing campaign.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. LinkedIn Learning’s Marketing Tutorials. Lynda.com is now called LinkedIn Learning.

Course 105

Course Paid Content Marketing Analytics Tools Work Management 105

Marketing Insider Group

NOVEMBER 8, 2022

This gives Google the green flag that your content is trustworthy. That means you’ll need sharp SEO skills if you haven’t outsourced an expert to help your business rank on Google. Consider videos, interviews, social media, case studies and e-books. Because we’re about to drop a bomb on ya. Image Source: HubSpot.

Marketing Budget Creation 299

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 299

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic. For a more personalized experience, try to deliver case studies that match your prospect’s pain points.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many media platforms provide brand lift studies. Creating awareness with B2B buyers has never been more important.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Martech

FEBRUARY 20, 2024

These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Zoominfo

JUNE 4, 2019

Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? To do this, cover all your bases—look them up on social media, do a quick google search, check out their company’s website, examine their employment history and take a look at what their competitors are doing.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

NuSpark Consulting

MARCH 29, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

B2B Digital Marketer

MARCH 28, 2024

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. 25:55 – 28:16) The journey of a startup’s rise through strategic advertising and product excellence, showcasing a successful B2B advertising case study. (32:26

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

NuSpark Consulting

MARCH 30, 2015

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget converters of white paper E with case study A for 30 days, then a free demo for 30-60 days later.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Marketing Insider Group

MARCH 29, 2021

Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Other studies show that B2B buyers will pay more for a product or service that provides them with personal value.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

SocialPilot

JANUARY 21, 2024

Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. LinkedIn LinkedIn is a professional networking platform that can be a powerful tool for hotels. You can read the full case study here. Let’s dive in!

Social Media 90

Social Media Social Marketing Marketing & Strategy Marketing Strategy 90

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! 2017 - Sept. 3) Homepage — Before and after.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. They will consume material such as blogs, whitepapers, and case studies during the awareness stage. Free SEO analytics reports are available from Google Analytics. Publish And Promote More Case Studies. Create A Free Lead Generation Tool.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Connect with him through Twitter or LinkedIn. Blogs are a great way to share data-driven insights and stories with your audience.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

The Lead Agency

APRIL 2, 2024

In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. Then Google did what Google does best. Don’t just write for search engines We mentioned above Google’s extra acronym. But remember Google’s changing guidelines.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Step up your LinkedIn strategy with documents and polls. Expanded insights and data management capabilities with limit increases.

Enterprise Management 92

Enterprise Management Sales Qualified Leads API Hubspot 92

Martech

SEPTEMBER 11, 2023

for marketing case studies featuring AI technology would only produce results prior to September 2021. ChatGPT 4 can be enhanced to include web data after that date, making an ask on recent case studies much more valuable. For example, asking ChatGPT 3.5

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Paul Gillin

JULY 15, 2011

Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes. It’s not the concept of the case study I don’t like; it’s the format.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Sprout Social

MARCH 19, 2020

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. Use paid targeting options to serve case studies to relevant people. .

Advertising Agencies 107

Advertising Agencies Paid Search Agency Social Media Ad Agencies 107

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Only B2B

OCTOBER 26, 2023

By generating compelling stories through blogs, whitepapers, and case studies, you can metamorphose a casual prospect into a committed customer, substantially enhancing your sales figures. The effective utilization of platforms like LinkedIn, Twitter, and Facebook can yield substantial dividends.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Atomic Reach

JULY 27, 2023

And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. We help you manage your assets and upload your content to Facebook, Instagram, TikTok, LinkedIn, Twitter, and paid content adaptation. This increased to 1.5%

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Animalz blog

NOVEMBER 28, 2023

Reid Hoffman, cofounder of LinkedIn and former board member of OpenAI, offers a valuable insight in his book Impromptu. When I’d Googled the same kind of information, it offered me dozens of links, some of which looked promising, others not. Say you want case studies that illustrate how well-intended goals can drive unwanted behavior.

Marketing AI 78

Marketing AI Research Tactics SME 78

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28