Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

ClearVoice

MAY 10, 2024

Let’s see how content can unlock the potential across your entire company. That engagement can help retain top talent and cultivate a culture that empowers employees to thrive and contribute to the company’s overall success. 85% of products fail with companies don’t talk to consumers. First up is Internal Communications.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. The marketing team at Influence & Co. How to Document Your Content Marketing Strategy. Who are we trying to reach with our content?

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Navigate the Channel

JULY 13, 2023

But what if the content generator (you or your team) struggle for relevant and valuable ideas? RELATED: Email Benchmarks for Product Marketers If you’ve read any of our other blog posts, you know we’re advocates of having a plan. You can also choose company information to highlight, such as new employees or new vendors.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Please take our short survey so we can tell you the state of martech salaries and careers.

Enterprise Management 95

Enterprise Management Sales Qualified Leads API Hubspot 95

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Top Rank Marketing

OCTOBER 19, 2023

Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create. To implement customer centricity: inspire the whole company, build the right team, think sustainable tactics, build content for every stage and implement ABX beyond new logos.

Rules 135

Rules B2B Marketing Work Management Customer Satisfaction 135

KoMarketing Associates

FEBRUARY 20, 2018

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” We frequently refer back to this document as we get the online marketing program launched. Complete a Client Discovery Questionnaire.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. It’s easy to start simplifying your company’s value proposition by thinking of it as a mission statement, company slogan, or tagline. Your VP should be the first thing website visitors see on your homepage. .

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. Focus on your company’s most impactful value propositions. Be used by your entire sales team to ensure consistency. Based on opinions.

Template 103

Template Case Studies Case Study Stats 103

BOP Design

JUNE 8, 2021

This type of content is original and taps into the expertise and experience of your internal team. It requires access to subject matter experts in your company and typically requires a professional copywriter to synthesize the information and craft content that is accessible to your target market. Use Cases/Case Studies.

B2B Marketing 104

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 104

Rev

NOVEMBER 8, 2023

With this information, your sales team can make necessary changes to their sales approach to better address customer needs or out-maneuver the competition. Step 3: Collect data Collect relevant data by conducting interviews, surveys, and reviews of sales records and other documentation.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

SocialPilot

MARCH 8, 2024

Feel free to use our fully customizable social media template , ready to be filled with your proposal. A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. You can also start quickly with our customizable social media proposal template.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Tomorrow People

DECEMBER 2, 2020

Product marketing has gained prominence, especially in B2B tech and software-as-a-service (SaaS) companies, in response to a real and pressing need. Brand marketing teams were doing a great job of focusing on overall positioning and brand strategy. Sales insights for product teams. Competitor research. Sales training on product.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Navigate the Channel

MARCH 11, 2024

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion in 2026.”

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Salesforce Marketing Cloud

FEBRUARY 19, 2024

If your strategy is too complex, the team may get confused and fumble at a critical moment. What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

EveryoneSocial

MARCH 5, 2019

Are you considering building a unique internal brand at your company? When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified. As you know, branding is a form of identity your company has to the outside world.

Paid Search Agency 79

Paid Search Agency Companies Ad Building Brand Identity 79

Zoominfo

APRIL 26, 2018

Today we share our own set of productivity tips, in the form of sales productivity statistics. . 92% of companies are leveraging CRM technology, but there has been a drop in the number of individual salespeople who incorporate CRM technology as part of their daily workflows ( source ). Technology and Process. Training and onboarding.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Zoominfo

APRIL 22, 2018

If the prospect is unfamiliar to you, your company or your products, they won’t let their guard down and discuss pain points. Cold calling a prospect with nothing more than some basic information doesn’t cut it in today’s digital world. Reference targeted case studies.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

Tomorrow People

OCTOBER 31, 2017

Have we ensured this case study subject (for example) can’t be identified? Get buy-in from the leadership team. Senior management teams in regulated industries can be understandably wary about new marketing initiatives. Document your content marketing strategy. Are we allowed to say/talk about this? Responsibility.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Business Brainz

FEBRUARY 5, 2022

A well-designed account plan combines all the important information , its financials, competitors, strategic priorities, and newer developments in the account and industry. For sales team, winning new logo has always been an end goal. Sales team will have to research about their target accounts to understand their priorities.

Planning 52

Planning Ad Building SWOT Case Study 52

Seismic

SEPTEMBER 22, 2021

Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. If your sales organization customizes or personalizes content, your marketing team can save time by eliminating one-off requests. What are some common LiveDocs use cases?

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Marketing Insider Group

JANUARY 27, 2020

Here’s how you can put it to use for your new company. Keep the focus on your customers and their needs, not your company. It shares many of the same features as paid word processors, and it has one advantage none of those have: you can collaborate in real time with members of your team whose input you want.

Startups 335

Startups Marketing & Strategy Marketing Strategy Content Marketing 335

ClickZ

APRIL 19, 2021

30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space. Leena Utsch, Humanscale’s CMO, worked with her team to create a brand-new work from home (WFH) campaign within two weeks. Humanscale’s One World Task Chair.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Revealing deeper search intent: AI models can categorize search queries based on intent (informational, transactional, etc.), which can strain internal content teams.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Click here to download our 13 customizable ebook templates for free. The set below is one of our own ebook templates ( which you can get for free here ). What Is a Whitepaper Not?

FAQ 101

FAQ Case Studies Case Study Comparison 101

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. Get deals done, make customers successful, and help your company grow. Add case studies to help drive your point home. Add case studies to help drive your point home.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Biznology

JUNE 6, 2012

In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Seismic

JULY 20, 2020

At Seismic, our most important barometer of success is customer satisfaction. When we deliver a best-in-class experience to our customers, that means we’re doing our jobs well. Winning this honor ten quarters in a row affirms that we are delivering what our customers expect from us. What did our customers praise us for?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 98

Hubspot

DECEMBER 21, 2020

Coordinate with your team to see if this is a one-off marketing email like a monthly newsletter, or if you're being asked to write for a series of emails, like a nurture campaign. At [Company Name] we're working to [list a few of your company's core goals, or include your mission statement]. Let's dive in. Email Marketing.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. As the sales process becomes more human, your team’s tools to do their jobs effectively also become more human-centric.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Walker Sands

APRIL 29, 2020

In recent weeks, companies across industries have been relying on their sales and marketing teams to fill revenue gaps created by COVID-19. Sales enablement is a strategic process for equipping your sales team with the resources they need to engage in valuable conversations with customers at each stage of the sales cycle.

Sales Management 52

Sales Management Top of Funnel Case Studies Case Study 52

ClearVoice

APRIL 24, 2020

An executive summary is a short recap of what is presented in lengthier reports but still includes all of the necessary facts, figures and content to help him or her make an informed decision. Everyone is busy — our clients, our editors and ourselves — so the ability to read, digest and understand on the fly is essential.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Outsourcing lead generation services can save you time and money.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

EveryoneSocial

NOVEMBER 3, 2020

Teams look different today. Companies that communicate better are more productive and also more prepared to adapt when facing crises or changes to the current workplace structure. And as social networks have grown in popularity in our personal lives, so have enterprise social networks for businesses.

Social Networks 98

Social Networks Lead Scoring Lead Ranking Curation 98

Hubspot

AUGUST 2, 2021

Are you seeing teams walk across the sales floor to point out something on a screen? And documenting it for future sales opportunities and your product team is one of the more productive actions you can take during a customer visit. Testimonials and Case Studies. Who are they usually talking to at your company?

Template 92

Template Planning Cross-Selling Thought Leadership 92