Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. Consider your GTM motion Before you start sketching out your org chart, stop to think about your go-to-market (GTM) or sales motion. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Who are we trying to reach with our content? If you do have a well-thought-out answer, write it down.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own.

Case Studies 36

Case Studies Case Study Studies Template 36

Navigate the Channel

JULY 13, 2023

Before you begin to document your content ideas, establish your marketing goal(s) and objective(s) for the campaign. If you’ve documented what you and your team or company want to accomplish with your email marketing campaign, here are three ideas to implement so you never run out of email marketing content again.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

SalesGrape

SEPTEMBER 14, 2023

In today’s competitive business landscape, generating high-quality leads is crucial for the success of any company. Reference Relevant Information: Mention specific pain points or challenges that your product or service can solve based on your research. Active Listening An essential skill for telemarketers is active listening.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 60

ClearVoice

MAY 10, 2024

A well-crafted content strategy isn’t just about campaigns and conversions. Let’s see how content can unlock the potential across your entire company. That engagement can help retain top talent and cultivate a culture that empowers employees to thrive and contribute to the company’s overall success. Content transcends marketing.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. They deserve better.

Media 94

Media Brand Identity Branding Storytelling 94

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Similarly, in B2B sales, it’s not just about providing a product or service. Think about an IT services firm. From lead generation to closing deals, visually document each step.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

DivvyHQ

MAY 24, 2017

When Angie Pedersen joined Underwriters Laboratories in 2016, she inherited a tangled web of blog and social media content for the safety science company’s Prospector Search Engine product. With DivvyHQ’s platform, we can create tasks in the calendar and create documents and add images all in one place. ” About UL.

Case Study 53

Case Study Case Studies Work Management Marketing Management 53

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Learn more about calculated properties. Learn more about managing invoices.

Enterprise Management 109

Enterprise Management Sales Qualified Leads API Hubspot 109

ClearVoice

JUNE 11, 2020

So, what do you write about? When do writers write about services? When you hear about transcription services, you probably think of writers needing phone interviews morphed into text documents. LifeLock: Landing page about identity theft. The challenge? Oh, so much my dear friend. ” – Microsoft 365.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

FEBRUARY 10, 2021

In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs. Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. It plays a huge role in converting leads into paying customers. Compelling.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

ClearVoice

AUGUST 25, 2023

Good content marketing is designed to educate, entertain, or inform the target audience. But instead of more generally educating the reader about a particular issue, it drills down into the nitty gritty technical aspect. How to Leverage Technical Content Marketing for Product Marketing So how can you go about finding this balance?

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

WriteSpark

JANUARY 14, 2014

Last month I was on the website of a major technology company, looking for basic information about a product. Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages?

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

KoMarketing Associates

FEBRUARY 20, 2018

If you visit the About Us page on our website, you will notice text on the left-hand side that reads, “ Our Mission: Deliver strategic online marketing programs tailored to maximize results.” This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Top Rank Marketing

OCTOBER 19, 2023

Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create. To implement customer centricity: inspire the whole company, build the right team, think sustainable tactics, build content for every stage and implement ABX beyond new logos.

Rules 134

Rules B2B Marketing Work Management Customer Satisfaction 134

SocialPilot

MARCH 8, 2024

A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. It’s not a straight-up dull service pitch but a well-crafted document that comes into existence after consultation with prospects and thorough research on their needs. There’s more to it.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. Talk to your salespeople and sales leaders about their needs. Relevant case study or use case details. Persona-specific.

Template 103

Template Case Studies Case Study Stats 103

Navigate the Channel

JULY 20, 2023

In today’s digital era, Quick Response (QR) codes have become ubiquitous, offering an efficient and convenient way to transmit and access information. Created in the 1990s , QR codes are two-dimensional barcodes that can store and transmit a significant amount of information, ranging from text to website URLs, contact details, and more.

Product 50

Product Ad Building Work Management Case Study 50

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. Visual connection seems to engage viewers better and also enhance information absorption. Video White Papers Show Off Companies. What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

BOP Design

JUNE 8, 2021

It requires access to subject matter experts in your company and typically requires a professional copywriter to synthesize the information and craft content that is accessible to your target market. When considering crafting this type of content think about How To’s and Best Practices. Use Cases/Case Studies.

B2B Marketing 104

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 104

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Firmographic Data: Firmographic data tells you about the companies your leads work for, like their industry or size.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Rev

NOVEMBER 8, 2023

With this information, your sales team can make necessary changes to their sales approach to better address customer needs or out-maneuver the competition. Step 3: Collect data Collect relevant data by conducting interviews, surveys, and reviews of sales records and other documentation.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

EveryoneSocial

MARCH 5, 2019

Are you considering building a unique internal brand at your company? When you think of the brand, most of the time it’s what your company portrays to customers, prospects, consumers and how your company is overall identified. As you know, branding is a form of identity your company has to the outside world.

Paid Search Agency 79

Paid Search Agency Companies Ad Building Brand Identity 79

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Here’s how you can put it to use for your new company.

Startups 335

Startups Marketing & Strategy Marketing Strategy Content Marketing 335

Navigate the Channel

MARCH 11, 2024

Online companies overall grew and many remain strong. Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion in 2026.”

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Zoominfo

APRIL 22, 2018

Think about it, if your prospect isn’t willing, to be honest about their pain points or challenges, you really can’t help them. Not necessarily, today we discuss why some prospects have a hard time talking about their challenges and tactics you can use to get your buyers to admit they need help.

Work Management 235

Work Management Case Studies Sales Cycle Case Study 235

B2B Marketing Traction

MARCH 13, 2012

One of the top questions I get about starting a blog is, “What would I write about?” For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Follow other bloggers in your space and make note of what they write about.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Hubspot

JUNE 29, 2023

In this guide, we’ll explore everything about starting a career in insurance sales, including the pros, cons, and tips to help you succeed. Captive agents sell insurance for only one company. Independent agents represent multiple insurance companies. Independent agents represent multiple insurance companies. Here's why.

Peer-to-peer 72

Peer-to-peer Ad brokers Burn Rate Budget Programs 72

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They're advanced problem-solving guides. A product pitch.

FAQ 101

FAQ Case Studies Case Study Comparison 101

ClickZ

FEBRUARY 13, 2020

You can usually discover this through a demo, or by looking through a vendor’s documentation. Most companies are more than happy to tell you about their capabilities, so this is actually one of the easier parts. Look for case studies, ask for references, and make sure that they can prove an ROI you’d be happy with.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

Convince & Convert

OCTOBER 23, 2013

In this edition of The Baer Facts, I am indeed wearing an Evel Knieval robe, and I talk with Kyle Lacy of ExactTarget about SnapChat stories , the new wrinkle from SnapChat that enables users to compile a daily stack of short clips. About this entire construct SnapChat says “balderdash.” It’s like GONE gone?

Facebook 141

Facebook Social Networks Case Studies Social Media 141

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. They look for content about topics. Case Study: IBM SmartCloud.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Revealing deeper search intent: AI models can categorize search queries based on intent (informational, transactional, etc.), Can’t argue against those numbers.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52