Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? Studies project that the technology will do about $1.8 totaled $58.6

Marketing AI 542

Marketing AI Stats Planning Case Studies 542

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Tactics 232

Tactics Effectiveness B2B Marketing Management 232

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution. Optimization.

Marketing Automation Services 309

Marketing Automation Services Marketing Budget Paid Search Agency Service 309

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. Especially when buyers are comparing products on their short list, the sometimes maligned "feeds and speeds" data and other specifications can be critical input for a purchase decision. .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. Especially when buyers are comparing products on their short list, the sometimes maligned "feeds and speeds" data and other specifications can be critical input for a purchase decision. .

Case Study 120

Case Study Case Studies Paper Purchase 120

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Hinge Marketing

JUNE 14, 2021

Advertisements in the free version encourage the purchase of the full-length or full-featured premium version. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . First, what type of content is most valuable for researching purchases?

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 362

Planning Paid Search Agency Content Marketing Advertising Agencies 362

Content Standard

FEBRUARY 11, 2015

A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. White paper content is one of three forms of information that more than half of B2B buyers examine when researching a purchase.

Paper 40

Paper Conversion Tools B2B 40

B2B Marketing Directions

MAY 12, 2024

Most Popular Content Formats The ten most requested content formats in 2023 were: eBooks Guides Cheat Sheets White Papers Research Reports Tips & Tricks Guides Articles Book Summaries On-Demand Webinars Live Webinars Collectively, these ten content formats accounted for 87% of all content registrations last year, and eBooks alone were 39.5%

Marketing AI 70

Marketing AI Research B2B Content 70

The Point

APRIL 19, 2017

Is it aligned with where your audience is in the purchase process? In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Content can work at every stage of the funnel – early, mid, late.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Martech

FEBRUARY 20, 2024

B2B content marketing is different because buying decisions are made by teams, not individuals, so the buying journey is more complex, and usually longer, than for consumer purchases. B2B marketers need to know the kinds of businesses that purchase their product or service. Content will be passed over if it isn’t useful or trusted.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). Salespeople interact with the prospects at each stage, persuading them to make a purchase. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer. Decision Stage.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Stevens & Tate

FEBRUARY 9, 2023

Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from. Types of content you’ll want to offer during this stage include downloadable white papers, case studies , use cases, which show off the benefits of your products or services.

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. This case study featuring our client Mercer US Health is a perfect example of this.) eBooks represented 33.6%

Demand 52

Demand B2B Webinar Metrics Intent 52

Tiecas

MAY 17, 2024

Purchasing Personnel: Evaluating ROI, total cost of ownership, and long-term value. How do they make purchasing decisions? How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. What are their top priorities and goals?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. “I’m not authorized to sign off on this purchase.” Provide them with resources they can share with the decision-maker to build a strong case for your product. . “We need to use this budget elsewhere.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

BOP Design

MARCH 22, 2021

A great companion to blogging is designing digital takeaways or downloads that your target market can use to do their job better, get better results from a product or service, or convince their superiors that purchasing a product or service is the right choice. Free guide: How to attract and convert more inbound leads.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Martech

APRIL 18, 2024

For example, you could mark an important event like a purchase or newsletter subscription as a key event. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. Make a purchase. This will appear as a key event metric in Analytics reports.”

Merchandising 103

Merchandising Marketing Analytics Tools Conversion Lead Ranking 103

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. What your products and services have done for other customers can help drive purchases by others in a similar situation. We tricked you!

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

SmartBug Media

APRIL 3, 2023

Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. Case studies are the best example of consideration content. For example, Offer A is an awareness white paper. Blogs are the bread and butter of awareness content.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) Salespeople interact with the prospects at each stage, persuading them to make a purchase. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130