KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

ClearVoice

MARCH 17, 2020

Congratulations, you’re producing tons of amazing content. And so are 90 percent of marketers who are already using content in their marketing efforts. How you organize and present your amazing content is a brand differentiator. What is a content hub? What a content hub is not.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. Great content isn’t simply something that gets read. Buyer behavior has changed.

Top of Funnel 74

Top of Funnel B2B Marketing Work Management Marketing Management 74

KoMarketing Associates

NOVEMBER 15, 2013

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. What’s more powerful than content that tells your brand story?

Examples 108

Examples Top of Funnel Content Marketing Paid Search Agency 108

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Providing educational content can also increase brand awareness and engage potential buyers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Providing educational content can also increase brand awareness and engage potential buyers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind. And when they don’t?

Work Management 80

Work Management Marketing Management Design Service 80

Conductor

FEBRUARY 22, 2022

Our industry continues to see substantial growth year after year, and an increasing number of companies nationwide are recognizing the significance of SEO on their marketing initiatives. SEO job market, different types of roles, what employers are looking for in winning candidates, and how to craft a resume that will stand out.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. What do you think the EU antitrust case is about?! Google Shopping and paid advertising will be a likely candidate. Are you a media company?

SERP 53

SERP Paid Content Traffic Features 53

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What is a Marketing Funnel? A Marketing Funnel is a tool/visualization that marketers utilize to understand the process of interaction with their audience. Marketing Funnel Stages: Top vs Bottom. How the messaging is similar but also different?

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Content Marketing Institute

DECEMBER 31, 2018

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Yours in Content, . Hello Cleveland. That said, you may not like it.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. Choose wisely.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Conductor

DECEMBER 10, 2019

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Single Grain

MAY 4, 2023

Is your ad agency struggling to get leads? Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. What Is a Marketing Agency Case Study? Let’s begin! So what’s the difference? Storytelling.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

SalesIntel

MAY 7, 2024

With each passing year, new technologies, consumer behaviors, and market dynamics reshape the landscape, creating challenges and opportunities for marketers. Content marketers are very excited about what the future holds. If you can meet them there, you’ll already be ahead of most other marketers.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Sharpspring

SEPTEMBER 6, 2019

Digital marketing has given us the power to create more powerful sales pitches than ever before. Because there are now so many more ways to reach your target market. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key parts you need to build a powerful sales pitch remain the same.

Ideal Customer Profiles 45

Ideal Customer Profiles Marketing Management Lead Scoring Lead Ranking 45

Unbounce

NOVEMBER 26, 2019

statistics for ecommerce marketers: The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Only 2.81% of people who click your Google ad will take an action (like buying something) when they land on your website. Here are a couple of interesting—terrifying?—statistics And they do.

Landing Pages 28

Landing Pages eCommerce Paid Content Examples 28

Directive Agency

MAY 2, 2017

You’re spending tons of money to target your leads but can’t seem to differentiate yourself with your messaging. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. What is influencer marketing? How effective is influencer marketing?

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Biznology

JULY 23, 2012

blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. So, once valid and qualified Keywords are chosen and properly integrated into a Web site focussing on market shares, what else is needed to actually get more sales? In last month’s post on this.

SERP 80

SERP Copywriting Validation Emarketing 80

Hinge Marketing

MARCH 6, 2023

In this post we will explore how to make thought leadership content the centerpiece of your strategy and how to execute it successfully. When focused on commercial objectives, it is often labeled as thought leadership marketing. Over time, a stream of useful thought leadership content builds the expert’s visibility and influence.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’ve been doing B2B marketing for longer than I’d like to admit. Guillaume Cabane: Sure.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’ve been doing B2B marketing for longer than I’d like to admit. Guillaume Cabane: Sure.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Hubspot

OCTOBER 26, 2020

With all the work marketing teams are responsible for, it can be hard to make time to get reinspired and capture a spark of creativity that leads to a new, marketing strategy. Its distance from other English-speaking regions like America and Europe can make it challenging for marketers to spread brand awareness globally.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Marketing Insider Group

OCTOBER 23, 2023

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. With so much information on the internet these days, it’s not enough to just produce great content anymore.

Paid Search Agency 229

Paid Search Agency Cost Per Click Ads Lead Scoring 229

Envy

SEPTEMBER 24, 2020

In the wrong hands, PPC can be a money pit that leads to despair and wasted marketing budgets. Is inbound marketing your hero? We all share that love affair with long-term B2B tech marketing strategy. We wouldn’t want you to stop with inbound marketing. Spread the net wide, sharing informative, non-promotional content.

PPC 118

PPC Top of Funnel B2B Marketing Paid Search Agency 118