ViewPoint

JUNE 6, 2013

Christopher Ryan shares his observations during a recent technology conference. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 247

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 247

ClearVoice

FEBRUARY 3, 2021

Case studies. White papers. Many businesses choose to concentrate their B2B marketing efforts in obvious spaces: LinkedIn ads, conferences, purchased lead lists. Business-to-business content marketing: types of content. Native content in industry publications. “Partner spotlights” that showcase clients.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to key content marketing assets and social media profiles. Image Source.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Hinge Marketing

NOVEMBER 1, 2013

In our recent webinar, "Inside the Buyer’s Brain: How to Turn Insights into Action," we dove deep into the issue of misalignments between buyers and sellers of professional services. Here are 3 main insights discussed in the webinar: 1. Here are 3 main insights discussed in the webinar: 1. Bonus : Make a video case study.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Biznology

AUGUST 30, 2018

White papers, implementation guides, case studies, blogs, and video can all address needs like these. Buyers don’t expect video demos, webinars, tech talks, and the like to be short and punchy. It’s the focus of the 2018 Gartner Sales & Marketing Conference — so it’s a trend to watch in 2019.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Talk about your training programs, workshops, conferences, and certifications — and how they’re helping employees grow their careers.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

SmartBug Media

JANUARY 30, 2020

A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. When it comes to white papers and case studies, gate your content to generate new leads. Webinars are a low-cost, efficient way to collaborate with partners.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Zoominfo

JANUARY 29, 2018

5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! From event planning to trade show design, there’s a little something for everyone.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hinge Marketing

MARCH 26, 2020

Watch our on-demand webinar – Digital Branding: Doing it Right. Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. Watch our on-demand webinar – Digital Branding: Doing it Right. Digital Content Strategy Defined.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

NuSpark Consulting

SEPTEMBER 7, 2016

To do that, you need to help him where he’s weak — building the business case for technological change. v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. The Science of Influence B2B Technology Purchase Decision Study.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Lead magnets can also include exciting discounts, webinars, whitepapers, case studies, and more. . Host a virtual event or webinar. Share testimonials as social proof.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Webinato

SEPTEMBER 9, 2015

While the number of sales and marketing webinars has been significantly increasing over the last few years, only a small number enjoy high conversion rates. By using the right webinar solutions and deploying best practices one can reach much higher conversion rates and unleash the true power of interactive marketing. A2T Components.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Seismic

MAY 16, 2019

We have moved way past the days where sales enablement needs to be defended and made the case for. White Papers White papers play an essential role in building brand image, spreading expertise, and prospecting as well as generating leads. These include webinars, conference session video recordings, and podcasts.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Directive Agency

FEBRUARY 28, 2022

According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. Joint case studies are a great first step towards showcasing your joint value proposition. . Determine how you may split the expenses when co-sponsoring a booth or an after-conference happy hour.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

NuSpark Consulting

FEBRUARY 25, 2012

We watch webinars, view videos, and go to content conferences. Webinar Checklist. White Paper, Case Study Checklists. Let’s make it easy to get started, and if you have, let’s make it easy to optimize your content plan. We’ve read lots of blogs and books on content marketing. What’s holding you back?

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

Hinge Marketing

NOVEMBER 7, 2016

In rare cases, this piece can become even better known than the expert, herself. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. If possible, the topic of the study should align with one of your issues. Embrace speaking events and webinars.

Personalization 93

Personalization Brand Identity Branding Tips 93

Valasys

DECEMBER 18, 2019

The well-researched articles in the blog can be B2B marketers’ ultimate guide to optimizing their content strategy including the blog posts, blog posts, and original pieces of research, case studies & much more. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Content that engages at this stage is going to be thought-leadership and educational, like white papers and educational webinars.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. With the goal of positioning ourselves as thought leaders within the industries we focus on, we started creating more in-depth content, such as white papers, eBooks and Webinars. Coffee or tea?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . Marketing should be 10% time spent in conference rooms and 90% doing. Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . Marketing should be 10% time spent in conference rooms and 90% doing. Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Vidyard

JANUARY 26, 2017

As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I We called it #AssessChat, we had an academic lead it, and we gave away tickets to our user conference. Is that something that is possible?”

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

SmartBug Media

MARCH 19, 2021

I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. How to Build a Business Case for ABM. 4 Signs It’s Time to Run a Tech Stack Audit. Seth Godin.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hinge Marketing

MARCH 28, 2016

In fact, the majority of firms (61.9%) in a Hinge Research Institute study last year , considered generating more referrals as a key focus of their marketing efforts. While getting more referrals may seem straightforward, it is anything but, as we noted in our Referral Marketing study. Getting More Referrals. Additional Resources.

Webinar Metrics 48

Webinar Metrics Service Ideal Customer Profiles Marketing & Strategy 48

Ambal's Amusings

JULY 22, 2010

How do they build a business case? With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Why should they choose your company?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Directive Agency

OCTOBER 20, 2017

Lead generation content can include things like: White Papers. One for a free trial and a popup for a white paper. They also performed another experiment where they picked five accounts to receive a case of branded energy drinks with the message, “Fuel your sales team…” Their conversions rose 30 to 40% during the test.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Sprout Social

SEPTEMBER 9, 2016

” Working with a likeminded individual or (in this case) company can be impactful. A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. A4:conferences, fund raisers, tweet chats are some that come to mind #SproutChat https://t.co/t5IsGCWMBg.

Marketing Strategy 47

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 47

EMagine B2B Blog

MAY 21, 2015

Once you’ve created the trust with your users and are considered a reliable and creditable vendor, build on that, by incorporating educational resources such as: White papers …that aren’t thinly-disguised brochures or user guides for your product, but that treat the broader industry problem/solution context.

Marketing Websites 40

Marketing Websites Paid Search Agency Ad Building Education 40

ClearVoice

DECEMBER 18, 2023

For example, a value-packed financial webinar addressing small business challenges can encourage decision-makers to ask how your finance solutions can help solve their cash flow or funding needs. You can create white paper content tailored to the needs of your target e-commerce accounts.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Kapost

MAY 12, 2016

Here, browse our white papers,” we say. Or, “please click here to review our 100 webinars.” I’ll often hear at a conference something to the effect of “Nobody uses <FILL IN YOUR FAVORITE TECHNOLOGY OR CHANNEL> to <SOME ACTION> That’s true of course, except the fourteen people who actually DO exactly that.

Differentiation 48

Differentiation High Quality Lead Marketing & Strategy B2B Sales 48

Hinge Marketing

MARCH 7, 2016

In fact, according to our study of 530 professional services firms , generating referrals ranked highest in terms of current marketing priorities. Our recent Referral Marketing Study exposed an interesting truth. The reason is speaking at conferences and other industry events raises your visibility as an expert.

Ideal Customer Profiles 48

Ideal Customer Profiles Tips Terms and Conditions Case Studies 48

SugarCRM

DECEMBER 11, 2013

Webinar Campaigns. On-Demand Webinars. White Papers. Case Studies. I have a serious case of wanderlust. Fused Conference. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Vidyard

JANUARY 21, 2013

It took 5 months, 9 interviews, and hundreds of hours spent on learning how to code, preparing presentations and writing case studies. This approach landed me a day of interviews at Vidyard HQ where Michael also had me prepare a marketing case study for the company. In that case, thanks for the opportunity.

Startups 58

Startups Case Studies Case Study Screencast 58