Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Martech

MARCH 12, 2024

By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. Social must be considered in producing any marketing asset — video, white paper, case study or event. Sales for new customer wins.

Social Media 77

Social Media Media B2B Advertising Agencies 77

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Madison Logic

JUNE 5, 2024

And it doesn’t have to be new—having customers contribute to case studies and then discussing their results on a podcast or webinar allows existing buying groups that attend the webinar or read the case study to deeply consider their position and opportunities with the next tier or additional feature.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

Webbiquity

AUGUST 22, 2017

For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. It’s also a good idea to study your competitors: what topics they write about, what content types they use, and how they promote their content.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

ClearVoice

APRIL 23, 2019

Before your interview with a potential client or your first strategy meeting with a new client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists. Case study. Not only will case studies help you get clients, but they’re a fundamental tool of most sales and marketing teams.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Community events. HIM Body of Knowledge TM.

Work Management 102

Work Management Marketing Management Research Organization 102

nDash

OCTOBER 26, 2020

Case study. Case study. Case study. Case study. Case study. My experience includes years of writing medical reports, employee training material, community campaigns, and quality assurance policies. . Case study. Area of expertise: Organizational behavior.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Think hero images, screenshots, or explainer videos.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

nDash

NOVEMBER 2, 2020

Are you writing to the medical community? Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Case studies.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

SmartBug Media

OCTOBER 29, 2019

Here are a few thoughts that might run through the minds of seniors and their adult children in this stage of the Buyer’s Journey, as well as ad copy that would encourage them to learn more about your senior care community. Improve Your Lifestyle: Our Residents Share Their Top 10 Community Activities. Mowing grass. Cleaning gutters.

Communities 45

Communities Facebook Promotion Ads 45

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. This is an excellent way to get to know the analysts covering your space.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Everything Technology Marketing

AUGUST 8, 2012

We asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about their most popular content marketing tactics. Here are the results (click to enlarge): Leading the ranking are case studies (62 percent) followed by white papers / ebooks (61 percent) and press releases (58 percent).

Tactics 100

Tactics Advertorials Content Marketing Case Study 100

ViewPoint

JUNE 6, 2013

CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors. Via iMedia Connection. Via BtoBMagazine. Only 16 Percent of B2B Consumers Prefer Live Webinars.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Martech

MAY 3, 2023

This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. By asking them to follow your company page or join a relevant group, you can build a community around your brand and keep potential customers engaged with your content.

Top of Funnel 89

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 89

Porch Group Media

MAY 27, 2021

Additional reasons include: 52% – Increasing web traffic 46% – Growing the brand’s audience 44% – Promoting content 43% – Increasing community engagement. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. Webinar: In contrast to white papers, webinars offer a more interactive and dynamic experience for both presenters and attendees.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. This type of educational content is extremely helpful as decision-makers build the internal business case for investing in your solution(s).

Work Management 88

Work Management Marketing Management Differentiation Education 88

nDash

NOVEMBER 18, 2021

That content could include articles, blog posts, case studies, graphics, sales collateral, white papers, and more. Creating informative articles, blog posts, and case studies educate potential customers regarding the value of new products and services. Freelance vs. Internal writing team.

Work Management 52

Work Management Marketing Management Case Study Case Studies 52

Adobe Experience Cloud Blog

JULY 17, 2018

1) Customer Case Studies. If you visit any business website, you are likely to come across a collection of customer case studies either displayed on the homepage or collected under a dedicated tab. However, just like bad stories exist, bad case studies exist. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Exo B2B

AUGUST 11, 2021

In fact, the dominance of social networks in content marketing has been proven for years by multiple surveys, annual surveys and case studies but especially, in a B2C context. Many studies probe the hearts and kidneys of the marketers themselves. And the study is comparative between B2B and B2C. And above all, customers?

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Martech

DECEMBER 28, 2022

If you have followed my writing at all, you know I’m passionate about innovative B2B marketing and can’t wait for us all to move away from lengthy solution briefs and white papers that nobody but us are reading. I hope we see more companies embracing the three use cases outlined in my recent article : Events.

Trends 108

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 108

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Just because you wrote a great white paper or produced a killer video doesn’t mean anybody is going to see it. In the case of Redbull, their audience loves video.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Outgrow

AUGUST 6, 2021

Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea. And when your target audience finds an impressive case study that suits their own business, you’ll see leads flowing in. . Hop on Platforms That Offer a Community.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Content Standard

MAY 5, 2021

In many cases, a streamlined approach is best. If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained. ” Key Takeaways. “Why am I writing this?

SME 110

SME Case Studies Paid Search Agency Intent 110

Porch Group Media

AUGUST 18, 2021

Groceries, clothes, medicine, toilet paper, pet supplies, home improvement, cleaning supplies, school supplies – the list is simply endless. The most convenient way to research, this success kit contains topic focused blogs, webinars, white papers, case studies and more – all with one download.

Ethics 64

Ethics Amazon Loyalty Paper 64

Biznology

JUNE 6, 2016

Here are 6 studies to explain. TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day. The studies showed brands that struggled to engage their audience, when measured against brands with “Social DNA” were hit the hardest. 50,000,000 businesses post 1.5

Facebook 80

Facebook Studies Organization Case Studies 80

LEADership

APRIL 1, 2016

Case studies. White papers. Pros include: Community-building. Case Studies: Pros include: Boosts your credibility. Challenges: Case studies are time-intensive. e-Books and white papers: Pros include: Demonstrates thought leadership. Demonstrates thought leadership.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Paper Case Study 40

nDash

FEBRUARY 23, 2022

I am based in the Charleston area of South Carolina, and outside of news writing, I love writing about minority matters including the LGBTQ community and racial relations, in addition to mental health subjects, gaming news and culture, infrastructure and technology. I started freelance writing in 2011 and never looked back.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Some of the key navigational elements to review in visual inspection include: A “Resource Center” Downloadable assets like white papers, research reports, etc.

SEO 120

SEO Content Marketing Planning Work Management 120

Webbiquity

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Display testimonials linked to case studies in your sidebar.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). In both cases, you need to create, and put equal effort into distribution. blog post or case study); primary distribution channel (e.g. Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52

KoMarketing Associates

JULY 12, 2018

They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. Using specific arms of marketing, like community building and social media, upselling to existing customers is easier when customers feel loyalty and camaraderie with a brand.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Content Marketing Institute

NOVEMBER 17, 2017

Include captions on-screen in case the audio isn’t available. TIP: In most cases the subject matter should connect to the topic. A custom magazine or relevant white paper is an excellent opportunity to connect with visitors (and they can take it with them). Play an entertaining video. TIP: Don’t forget printed content.

Content 101

Content Landing Pages Curation Conference 101

Everything Technology Marketing

MAY 31, 2011

This new report is the result of a survey I conducted with the 20,000 member B2B Technology Marketing Community on LinkedIn to better understand the current state of content marketing, and to identify key challenges as well as best practices. The biggest challenge: producing truly engaging content.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. This is especially the case when it comes to hiring freelance or temporary employees. Interact to Build Community.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120