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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

Avoiding Spam Traps. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. How can you monitor sender reputation? But the primary reason for a hard bounce is simply that the email is not valid. Being CAN-SPAM compliant? Low Bounce Rates.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Zoominfo

According to SendGrid , your reputation depends on 6 elements: Properly formatted email Consistent volume Avoiding spam traps Low email bounce rates No blacklist appearances. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. The email address is a spam trap. (An

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. But signing up for emails is optional —you can always download the ebook without subscribing to our emails.

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The Anatomy of a Broken Email: errors that make marketers shudder and how to fix them

Litmus

Download the ebook ?. And when you know what can break your emails, you can avoid them. Don’t underestimate the damage email errors can do to your brand in the long term. Let’s break down what each of the most common email issues are so you can get ahead of them before they do damage. Delivered to the spam folder.

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Email Benchmarks for Building Product Marketers

Navigate the Channel

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

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8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Here are 8 tips that can help you improve your email marketing deliverability. Furthermore, failure to purge your list of invalid addresses can land you in a spam trap.