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How to Boost Open Rates with Better Email Subject Lines

Sharpspring

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails.

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8 Strategies To Help You Increase Email Response Rates

SendX

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is.

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RE: Misleading Subject Lines

Litmus

If it doesn’t catch your subscribers’ attention, then the chances of them opening your campaign are slim. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. This approach not only damages your subscribers’ trust and hurts your brand image, but also violates anti-spam laws. Did I open it?

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Remember when they said GDPR would kill email? It didn’t.

Litmus

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, four months into the new post-GDPR reality, we have evidence that a clear majority of email marketers have not suffered the major list damage the doomsayers predicted. Few Brands Saw Major Cuts in List Size.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. What will get your email opened, clicked on, and converting? Consider that some emails are designed for low opens.

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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. How to Avoid Emails Going to Spam With 7 Tricks. How can they do that?

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Maintaining your email list. Use optin forms to build an engaged list.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

lower open rate than B2C. Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence. Implementing as many of the tactics below as possible will create a snowball effect for your list. gap and wonder why your B2B colleagues complain about their industry email open rates. The Foundation for Newsletter List Building. Buying Lists. You can’t actually know who is on the list.

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Using email effectively in your content marketing

Biznology

Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. You may have to create different content (and separate mailing lists) for different audience segments if you are marketing more than one product/service. Timeliness and a sense of urgency will improve open rates. The CAN-SPAM act requirements go well beyond that.).

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Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off?

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary.

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15 Best Practices for E-newsletters

SendX

If you commit to this, your readers will always be eager to open your emails, read them, AND take action on them. This is particularly important if you are segmenting your audience because you also have to plan to differentiate new sign-ups from subscribers who've been on your list for years.

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The Truth about Cold Email

DiscoverOrg

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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The Ultimate Email Marketing Glossary for 2022

SmartBug Media

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. CAN-SPAM. Conversion Rate.

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20 Questions: Email Marketing

SendX

This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Social media has grown at an exponential rate over the last ten years. What’s the best way to grow my email lists?

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). What did you miss?

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Top 20 Email Marketing Terminologies

SendX

With the list of terminologies you will be better equipped to run your marketing campaigns, understand core metrics and improve your campaigns while at it. It will help you better manage your relationship with people who signed up to your list and oversee your communication with them.

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Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Email is sent only to legit subscribers (opt-in list). The mailing list is not segmented. What did you miss?

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Powerful 10 Email Blast Marketing Tips in 2021 That Never Let You Down

SendX

Source: Litmus) Not only do emails have good ROI, but also they have amazing open and click-through rates. As per Mailchimp, in 2019, the average open rate in all types of industries was 21.33% and 2.62% click rate. How can email blast marketing benefit you?

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How to Improve Email Deliverability

V12 Data

According to ISPs, a good deliverability rate is 95% or higher. So, how exactly can you increase your deliverability rate? Emails that don’t get delivered to the inbox either end up in the dreaded spam folder or bounce. Anti-spam and anti-virus filters.

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5 Steps To Perfecting Your Email Automation

Sharpspring

When used properly, email marketing can be one of the most effective ways to boost your business. They also make it easier to maintain your lists and allow you to spot and address deliverability issues. Email automation tools can help you keep you in compliance with CAN-SPAM laws too.

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11 Tips to Jump Start Your B2B Email Marketing Campaigns

Circle Studio

Whether it’s low open rates, high unsubscribes, less than stellar clickthrough rates, poor deliverability, or campaign fatigue, common issues are persistent among B2B firms. The good news is, by making some tweaks and adapting your efforts to today’s email reader, many of the challenges can be overcome. Stop spamming. Before you think that your firm couldn’t possibly be guilty of sending spam, remember that spam is defined by the receiver , not the sender.

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Optimizing and Testing Your Email Campaigns

Sharpspring

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Your marketing automation platform can A/B test for you.

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Ultimate Guide to Email Marketing Frequency

Sharpspring

To stay top-of-mind, you must regularly email your list. Note that higher email frequency doesn’t necessarily lead to higher unsubscribe rates, even though multiple studies have shown that “too many emails” is consistently the #1 reason for unsubscribes.

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9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. First off, deliverability can seem like a very advanced topic. Don’t buy email lists.

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9 Steps to Improve Email Deliverability

ConvertKit

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. First off, deliverability can seem like a very advanced topic. Don’t buy email lists.

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The Unseen Damages to Your Marketing Due to Email Bounces

SalesIntel

Hard bounced emails are marked on both the mailing list and the email unsubscribes list. Although the two terms are different, they can both equally damage your marketing efforts. Email bounces and spam reports will harm the overall marketing performance in a variety of ways.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Don't Purchase Contact Lists. Use Incentives to Increase Open Rates. Clean Your Mailing List Regularly. Don't Purchase Contact Lists. The GDPR also requires each European recipient's consent before you reach out to them, and purchased email lists usually do not come with that consent. Use Incentives to Increase Open Rates.

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8 Best Practices to Protect Your Email Reputation

Zoominfo

Your bounce rate was astronomical and barely anyone engaged with the campaign. Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. 8 Steps to Improve Your Email Deliverability Rate. Maintain a healthy email list. For example, if someone hasn’t opened an email for 6 months, mark them as inactive.

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The Definitive Guide to Email Deliverability

SendX

You and your entire team has worked tirelessly for the last 6 months on writing quality content and building an envious list of quality subscribers. You have a good subscriber list but conversions are not really happening. Once you have implemented the things outlined in this guide, you will no longer be talking about just the size of your email subscriber list as a success metric for email marketing. You won't just rave about more opens or better click-through rates.

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Tips on Email Marketing Terms & Trends for 2021

Sharpspring

From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Acceptance Rate – The rate at which your emails are accepted by the mail server they are sending to. Usually this rate is around.1%

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Building a Good Brand Relationship via Email Marketing

Sharpspring

How to boost your engagement rate and reduce unsubscribes. Getting people to sign up for your mailing list is easy compared to keeping them subscribed. So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand?

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8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. While the days of email spammers certainly aren't over, spam filters have gotten far more sophisticated at identifying what kinds of messages -- and more importantly, what kinds of email senders -- are legitimate. 2) People on Your Opt-in List Want to Hear From You.

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The Ultimate Guide to Email Marketing

Hubspot Marketing

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Here are some stats that prove how effective email marketing can be: Email is good for business. Build Your Email List.

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5 Ways to Target B2B Customers Through Email Marketing

KoMarketing Associates

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects. In order to send emails that your target B2B audience actually wants to open, consider the following five formats.

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19 Cold Emailing Myths That You Should Never Follow

MarketJoy

These simple errors are easy to fix but can have a significant impact on your open and response rates. Using Templates Increase the Response Rate. It can but not always. Most marketers think that using tried and tested templates is a great way to boost their response rates. Also, the majority of emails are opened on mobile devices these days. You Don’t Need to Segment Your Email List. Segmenting your mailing list Pay Off. Written By.

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3 Strategies for Maximizing Email Deliverability

Marketo

It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. And on days when you have junk mail (spam) or aren’t friendly to folks on your route (poor IP reputation), these dogs will chase you away and only let you deliver some of your mail.

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Why DIY Marketing Isn’t the Best Approach for Businesses [12 Pitfalls]

Outbound Engine

This divided attention can have a negative impact on other areas of your business, including your sales numbers. By burning the candle at both ends, you can’t consistently produce quality emails, if they’re completed at all. While you may have a few good ideas at first, the well can quickly run dry. Often a lack of ideas can lead to repeating past topics or leaning heavily on self-promotion, both of which can land you in the spam folder if you’re not careful.

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Email Marketing For Yoga Studios

SendX

Some of the key email marketing metrics you should measure are: Your delivery rate (or bounce rate). Knowing this could help you a lot in maintaining a clean email list. A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes.

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What Is a Transactional Email? (With 10 Stunning Examples)

Optinmonster

How to send emails via WordPress that don’t end up in a SPAM folder. Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor).

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