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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. So make it count.

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Email Scrubbing: How to Clean Your Email List & Skyrocket Conversions

Optinmonster

If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. With a clean email list, you can optimize your email marketing to be more efficient and more successful. These addresses can be immediately scrubbed.

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. The people on your list have opted in, which means they decided they want to hear more from you via email. You can get started right away by sharing the value of your products or services.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

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The Ultimate Spam Trap Survival Guide: How to Stay Out of Spam

Litmus

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. it can be difficult to know what went wrong. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap?

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The Unwritten Rules of Email Marketing

PureB2B

These numbers only prove that email marketing still tops any other marketing channel for your business’s lead generation efforts—if you do it right. Instead, you need to stand out from the crowd and lead the way by catching your leads’ attention with email marketing principles and techniques that resonate with them.

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8 Best Practices to Protect Your Email Reputation

Zoominfo

Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Abide by the CAN-SPAM law. Being marked as abuse can happen for a number of reasons. Keep reading.

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