SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. You can add zip code as optional, but it is advisable to secure additional information downstream via surveys and contests, rather than up front, before trust is built.

Newsletter 103

Newsletter Template Email Marketing Design 103

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

SEPTEMBER 29, 2023

One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. You can craft copy and design changes using their AI tool, and make personalized landing pages and emails customized to what’s known about the visitor.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. Email Marketing An off-shoot of digital marketing, email marketing relies on sending targeted newsletters and other valuable content to a list of subscribers who have opted into receiving messages from you. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They can be financial or contractual. With a dozen items or more, these purchases can break a template or simply look bad.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Email Marketing Automation 133

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! With that said, let’s take a look at some of the best email marketing tips that you can start using right now. Ready to convert more visitors to customers? Email marketing remains the most effective way to reach customers and leads across industries.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Outreach

AUGUST 24, 2021

With an optimal outbound strategy, you can as much as double your SDR team’s performance , so you’ll want to understand these metrics and have a sense of what general benchmarks to strive for. A “response” can be any form of contact triggered by the email, such as a reply or a returned call. Opt-out rate. Top line response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Optinmonster

AUGUST 16, 2023

You can use them to design professional campaigns, automate messages, and analyze your emails’ performance. In this article, we’ll be reviewing some of the top bulk email services and how you can use them to generate leads. You can use them to add your products, discount codes, and personalized content.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

SendX

JUNE 10, 2020

It comes with unlimited email sends to your opted-in subscribers and it charges only for the subscribers that you have got without any email limits. MailerLite If you are a small or medium-sized business and want to send in an email with a creative touch then MailerLite can work well. 2020 is already half gone in fighting the crisis.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

SendX

JANUARY 28, 2019

Clean your email list Less can be more than enough. The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. We have written more suitable content for you, here and here and here.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Scoop.it

AUGUST 18, 2020

As emails are becoming obsolete for personal and business correspondence, they remain incredibly effective in ecommerce sales. In this post we have curated common email examples for nearly every stage of the ecommerce process that you get inspiration from. High cart abandonment rate is a common problem for ecommerce businesses.

Email Marketing 76

Email Marketing Campaigns eCommerce Curation 76

Vision6

OCTOBER 20, 2021

But it’s not something you can easily grow overnight, let alone turn these leads into satisfied customers. Then you’ll need to create an opt-in form to gather their data and create a list to send your premium content to. A healthy list is an email marketer’s best friend. Contest & giveaways.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Opt Intelligence

OCTOBER 25, 2020

It’s also prime time for email marketing and ecommerce promotions. Incorrect personalization is worse than no personalization at all, and can send emails to SPAM folders quicker than you can say “Boo!”. Typos can happen any time of year, but the pressure is on as holiday shopping kicks into high gear. We can help.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Sharpspring

SEPTEMBER 10, 2021

So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? You can even shorten the sender name to first name + last initial or simply the first name, depending on your brand personality. The more casual your brand, the more conversational you can be.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Optinmonster

JANUARY 28, 2021

Are you looking for a lead generation tool for your eCommerce store but can’t decide between OptinMonster and Privy? Let’s get started by looking at Privy and what it can do for your online store. Privy’s goal is to be an all-in-one stop for eCommerce merchants looking for a marketing tool.

Lead Generation 99

Lead Generation Generation Leads Lead 99

SendX

APRIL 16, 2021

You've heard it several times, or you're just hearing it for the first time, email marketing remains one of the best options for boosting your ecommerce business. Source: : Optinmonster Savvy ecommerce brands therefore use email signup forms to retain some of their leads or complete their sales. It was as low as 8 seconds back in 2015.

eCommerce 221

eCommerce Examples Opt-out Top of Funnel 221

ConvertKit

AUGUST 4, 2021

It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own.

Examples 145

Examples Newsletter Template Landing Pages 145

Hubspot

SEPTEMBER 15, 2022

You receive a bill via email, where it accidentally ends up in your spam folder until you get repeated calls from the stove company, asking you to please make the payment. I'm willing to bet, in most instances, you'd opt for C. Let's dive in. Why consider text-to-pay? You've recently purchased a new stove. text-to-pay is secure.

SMS 56

SMS Leads Lead Marketing Qualified Leads 56

Optinmonster

APRIL 29, 2021

But, you can still rely on Mailchimp to create and send your email campaigns. That’s because it comes with over 50+ templates that you can use to save time, money, and stress in the campaign creation process: These templates look great across all devices, including tablet, mobile, and desktop. OptinMonster. Custom HTML.

Best Practices 64

Best Practices Landing Pages Template Work Management 64

Valasys

AUGUST 6, 2021

You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. It can also be used as customer service instead of waiting on hold with a company-owned call center! Email marketing can improve a company’s reputation and improve sales.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Optinmonster

MAY 29, 2024

For eCommerce businesses, email marketing lets you sell products, recover abandoned carts, and increase lifetime value. Small business owners can use email marketing to maintain brand awareness and build relationships over time. You own your email list and can email them whenever you’d like. What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

SendX

MARCH 12, 2021

However, there are hundreds of platforms you can choose from and that can be overwhelming. Automation, Spam Testing. Ecommerce Integration, Workflow. Ensure that they are following all the protocols that are required to make your emails land in the inbox and not the spam folder. billion in 2019. Let's read on.

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

Act-On

NOVEMBER 7, 2023

Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. It can be estimated, but as a sender, you’ll never know the exact inbox rate. How can this be?

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Spiralytics

NOVEMBER 27, 2022

Have you ever noticed spam comments on social media platforms goods or offers that seem too good to be true? Scam bots can like, write, share, and post like how people act online, but they usually publish content that advertises freebies, discounts, offers, or adult content. Well, scam bots are responsible for these types of actions.

Phishing 143

Phishing Marketing AI CAN-SPAM Business 143

Optinmonster

JUNE 15, 2021

There are a few tools you can use to create inline forms, but the best is hands down OptinMonster. You can then add these forms across your website to maximize the number of subscribers you get. And you can do it all without any coding or CSS knowledge or experience. Everything can be done in a few simple clicks.

Lock-In 59

Lock-In Template Display Rules 59

Optinmonster

JULY 6, 2021

Plus, if a returning customer does not opt into marketing emails each time they purchase something, Shopify will automatically tag them as ‘transactional’ and unsubscribe them from marketing emails. You can then trigger automated emails to new subscribers to welcome them to your brand. block bad bots. block bad bots.

API 59

API Template Rules Click Rate 59

QuanticMind

FEBRUARY 26, 2019

Yet at the same time, the European Union and other government bodies around the world have continued to introduce stringent regulatory compliance mandates governing how that data can be collected and managed — which, needless to say, has significantly affected the way that organizations treat, store and use their most valuable data.

SEM 40

SEM Privacy Work Management Search Engine Marketing 40

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. There are many things you can do with these tools. If a product solves some of your pain points well you can always complement it with others. These tools enable you to leverage customer data to boost engagement.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Optinmonster

APRIL 11, 2024

Use Double Opt-Ins 3. Avoid Spam Trap Emails What Is Email Deliverability? Email deliverability rate refers to the percentage of your emails that are delivered AND make it through the email servers’ spam filters. They don’t have to check their spam or junk folders to see them. What Is Email Deliverability?

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Martech

NOVEMBER 3, 2022

But, I also found many areas where brands can turn the negative of an unsubscribe into a positive event. I wanted to learn whether ecommerce email marketers are managing the unsubscribe better today. Here are my top discoveries from my review of 12 ecommerce brands, six based in the UK and six in the U.S.

Process 100

Process Opt-out Opt-in CAN-SPAM 100

seo.co

OCTOBER 6, 2021

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. You can actually increase the visibility of your CTAs in a number of distinct ways: Frequency. However, the cause of this can be a bit misleading. This often represents a huge loss in potential conversions.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

Hubspot

DECEMBER 9, 2015

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Graymail is email you technically opted in to receive but don't really want. Graymail is kind of like spam's risk-taking b ut law-abiding cousin.

Hubspot 28

Hubspot Email Marketing CAN-SPAM Deliverability 28

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. There are many things you can do with these tools. If a product solves some of your pain points well you can always complement it with others. These tools enable you to leverage customer data to boost engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. There are many things you can do with these tools. If a product solves some of your pain points well you can always complement it with others. These tools enable you to leverage customer data to boost engagement.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Litmus

APRIL 10, 2024

That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. It was that they did not allow members to opt-out of their emails. Don’t make the same mistake. Don’t get confused by the word “relationship” in this definition.

Optimization 95

Optimization Top of Funnel Opt-out CAN-SPAM 95

Hubspot

FEBRUARY 4, 2011

When someone opts in to receive updates about your offers and special promos, you are cultivating your house list. That is why if you engage in renting lists, you risk losing your reputation as a trust agent and becoming notorious for spamming people who didn’t formally opt in. Cultivate Your House List.

Email Marketing 28

Email Marketing CAN-SPAM Lead Nurturing Opt-in 28

Hubspot

JUNE 6, 2011

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. You can find Linda on Twitter @getelastic and @roxyyo. Like this post? What does conversion rate mean, anyway?

Conversion Rate 28

Conversion Rate Elasticity Conversion Optimization 28