Hubspot

MAY 29, 2017

While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across. In a clever stunt to generate some tourism buzz, the entire country of Sweden recently listed itself on Airbnb.

Viral Marketing 75

Viral Marketing Paid Search Agency Ads Advertising Agencies 75

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ This visual content strategy reinforces their brand regardless of whether or not a user actually watches their videos in full. Every now and then a viral hot take will try to force hashtagging into an early grave.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Buffer

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Recently, they expanded the video description field from 300 characters to 2,200.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Content Standard

SEPTEMBER 10, 2021

Here are some best practices for crafting successful timely content—along with five types of content you can strategically leverage to produce the right content at the right time. This practice can boost your SEO, increase social media engagement, and expand your brand reach to new audiences.

Ad Building 139

Ad Building Brand Identity Branding Thought Leadership 139

SocialPilot

FEBRUARY 11, 2024

Investigate influencers championing sustainability and eco-friendly practices within their content, aligning with green initiatives. What’s the buzz? Need some fresh, viral ideas that’ll light up our feed. What kind of challenges or campaigns can we start that’ll get everyone buzzing? Videos, photo dumps, carousels?

Sales Management 89

Sales Management ROI Planning Work Management 89

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. TikTok stories TikTok stories , also known as TikTok moments, are videos that stay on your feed for 24 hours.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? And as a marketer, you want to tap into that influence to create buzz for your product. Should you be putting out more video content ? And as you know if you’ve seen the image, saying the landscape is complicated is a vast understatement.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? At sporting events, 10 minutes is common practice. Even before the event, they teased it with a short 12-second video earlier that day.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. The buzz for AI is bigger than the adoption, and selling AI products isn’t as easy as we might believe. It was enough for ChatGPT to go viral and build interest. ChatGPT launched on wednesday.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Sprout Social

AUGUST 11, 2020

The best practices of social media in social media are changing in the current social climate, too. However, the buzz behind sports in social media hasn’t gone away. The following trends and best practices are fair game across all platforms and represent proven ways to engage your audience. Seasons put on hold.

Social Media 129

Social Media Media Buzz Communities 129

Navigate the Channel

MAY 24, 2023

Some products lend themselves to a gritty, hand-held phone video vibe, but most need the visual eye of a professional to bring them to life. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well. How can I choose the right keywords for SEO?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. Memes most commonly manifest themselves in a visual such as a picture or a video, but it can also take the form of a link, hashtag, a simple word or phrase (e.g.

Social Networks 76

Social Networks Viral Marketing Buzz Classified Ads 76

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. The content could be in the form of photos or videos. Create a Domino Effect a.k.a.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. There's just no way to know if that funny new video you're creating is going to get 1,000,000 views, or 10. Newsjack virality, that's what you can do. Or, you know, so you can just relive funny viral trends.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Valasys

SEPTEMBER 21, 2021

Videos featuring tutorials, demos, and interviews – video content is a good way to make your content available to worldwide audiences via localization and transcription. The idea behind this campaign was to use Starbucks’ signature name-writing practice to give LGBTQ+ individuals a voice on the internet.

Social Media 52

Social Media Examples Campaigns Media 52

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. Why We Like It: Practical social marketing advice from a trusted source. Mortiz doesn’t post every day, but she’s always got a fresh, authoritative take on the latest buzz.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Content Standard

FEBRUARY 13, 2016

In this, experiential marketing tends to differ from other marketing messaging by making information or calls-to-action secondary to the goals of awareness, loyalty, and buzz for a brand. When you break them down, most experiential marketing examples come down to one or two goals: engage an audience through excitement or connection (or both).

Best Practices 40

Best Practices Paid Search Agency Buzz Loyalty 40

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. But, if you’re looking for an always-interesting, impactful, funny, practical book to get you excited about marketing again, you should pick up a copy of UnMarketing.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

APRIL 28, 2010

It takes time and practice to find and develop your own blogging voice. With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. Not everyone is a natural born blogger. It’s not about you; it’s all about your readers.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

OCTOBER 26, 2011

The next morning at the very same time he was scheduled at Oracle, Marc gave his presentation one block away—but this time with a full press conference and a live video steam. Nothing was overlooked—a live video stream to capture the mob-style gathering before the event, a press conference, and lunch. Video Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Hubspot

JANUARY 31, 2017

Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. You can video individual lectures from different courses and post clips online. Let's say your research tells you that prospective students are curious about mobile UX design best practices.

Inbound Marketing 28

Inbound Marketing Design Press Mobile Marketing 28

Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Case studies can be published in numerous formats including videos & texts.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SnapApp

JULY 21, 2016

All the buzz, the search engine traffic, and the playful angles to take are just dangling there, beckoning. Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss. However, this practice actually creates two clumsy stumbling blocks. Gotta catch ‘em all!

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48

Webbiquity

MAY 17, 2010

Hayes, Managing Partner and Principal at the New England Consulting Group , draws on his experience working with midsize to large clients across healthcare, consumer packaged goods, retail, energy and other sectors to illustrate both the theory and real-world examples of trailblazing marketing campaigns and practices.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

LeadSquared

FEBRUARY 2, 2016

Creativity : Creativity doesn’t mean Photoshop , or that video editing software, or Canva for that matter. No matter if it is a campaign in Africa or a video that is doing really well in Australia, you can watch it all, and find it all on the internet. The thing with digital marketing is that it keeps evolving practically every day.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52

readwrite

FEBRUARY 1, 2012

Because they chose an Arrested Development star, and dropped several references into the ad, they could have created buzz by pointing that out or even asking Arrested Development fans to count the number of references in the video. There’s no call to action on their viral mechanism, the video.

Twitter 40

Twitter Advertisements Advertising Social Networks 40

Martech Advisor

JANUARY 16, 2020

In this article, we’ll cover the concept of outbound marketing, its types, examples, how it is different from inbound marketing, how to create an outbound marketing strategy, and five best practices to boost your outbound marketing efforts as we head towards 2020. Top 5 Outbound Marketing Best Practices for 2020. Display ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Outgrow

AUGUST 13, 2022

Saksham Sharda: So do you agree or disagree with this statement that you must deliver on the value you promote virally in such a way that people who come in through your products on marketing channels see it right away? And then I saw someone’s tweet, I didn’t watch the actual video, I don’t really follow Mr. Beast.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Sprout Social

DECEMBER 8, 2022

TikTok, Reels, Stories, livestreams—there’s a reason why video content is everywhere. Up to 84% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video. Video is just downright popular; 66% of consumers say short-form video is the most engaging type of content. Video listicles.

Social Media 119

Social Media Video Marketing Top of Funnel Media 119

Hubspot

NOVEMBER 24, 2010

There are a bunch of paid tools, such as Trendrr and Radian6 , which you can use to measure engagement and track buzz around your brand. You can do that by either addressing them directly on social networks or mentioning them in a blog post or a video. What tools do you use in tracking specific metrics from social media networks?

Social Media 28

Social Media Social Marketing Marketing Automation Services Media 28

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. "The Virality isn’t born, it’s made. It's kale's nutritious, practical benefits that make it shareworthy.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

DECEMBER 30, 2014

In an interview with the New York Times, CEO Michael Dubin expressed his firm belief in using video to tell stories and that the concept of using humor to promote a “smart business” led to the video going viral. Hashtags are a great way to build brand recognition, track interactions, and create buzz about your company.

Brand Identity 28

Brand Identity Branding Paid Search Agency Marketing & Strategy 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. I asked the CEOs about how this is working in practice. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Where I see influence mining as being a more practical application is in outreach.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134