Webbiquity

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Want to know what your customers and prospects are thinking? Post on Google Buzz. Real people.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Back in the year 2000, Malcolm Gladwell published his landmark book called The Tipping Point. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Tags: Customer Support Social Media. Let me explain ….

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. Now you can provide links to your published works as part of your profile.&#. LinkedIn’s new company pages by eConsultancy.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

JANUARY 12, 2011

Optimize company news for SEO benefit? So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&#

PR 100

PR Tools Tips Blogger 100

Webbiquity

FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . E-Mail (Required, not published ). Powered by Qumana. Your comment.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Share This.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). Its time next year to embrace it! Mark it down people.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 28, 2011

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t We created a custom meeting workspace template to meet a few other requirements. publishing template to create the Meetings site so that the left hand navigation would be â??empty.â?? t their e-mail client. I thought Iâ?? We used a â??blankâ??

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. it to ensure that it is relevant to the customer. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. 12, 2006) — Working with support from the National Science Foundations Small Business Innovation Research (SBIR) program, Imaginestics, a company located in West Lafayette, Ind., Encryption.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Online Marketing Institute

JANUARY 4, 2011

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. These are typically published in PDF form. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

JUNE 27, 2008

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Are You and Your Customers Hungry for Social Media? Sarah Worsham ( @sazbean ). June 7, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 30, 2010

Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation.

Social Media 100

Social Media Media Guidelines Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

If you listen to the pundits and some elearning experts, you’d think that only those expensive elearning courses custom built in Flash have any value. Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Webbiquity

NOVEMBER 10, 2010

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. Blogging makes you and/or you company more interesting online. For example, poor customer service?

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Buzz Marketing for Technology

MAY 13, 2010

Start up companies like Foursquare which is a web based check in service where you can declare your location to your friends, and even popular sites like Twitter and Facebook are getting into the act and attaching location based information about your status updates. But what does this mean to your company? Tweet This!

Contacts 100

Contacts Work Management Marketing Management Cable 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Are they siloed or do they coalesce around the business needs of their customers? and Asian companies.

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. But hiring a blog designer to create a unique, custom theme is something you should do immediately. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8.

Tactics 40

Tactics PR Buzz Planning 40

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Webbiquity

JANUARY 10, 2011

The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. Facebook Marketing Tips and Guides. People are busy.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We And I tend to agree.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

B2B Marketing Zone Posts

APRIL 5, 2010

We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Marketing is the default head of social media management in most companies. You heard me right. Step right up and getcha some!

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company. Post on Google Buzz.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? for auto-publishing blog content to Twitter and TweetStats , which provides stats about your account (e.g.,

Twitter 100

Twitter Tools Tips Best Practices 100

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? s anyone under 30 working in your company, youâ??ve Few companies are prepared to deal with these issues in any comprehensive way. Digg this Slashdot Reddit. Outsourcing. Supply Chain Management. Partnerships. Globalization. Offshoring.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). What a learning culture looks like A learning culture is one in which learning is an explicit company goal. And often the thinking is if it aint broke why fix it".

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

SEPTEMBER 15, 2010

How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic. Post on Google Buzz.

Social Media 100

Social Media Budget Programs Tools Media 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. CK’s B2B Blog , March 18, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40