Webbiquity

FEBRUARY 8, 2011

As less than half of all B2B companies currently have blogs, there’s still an opportunity to stand out and establish thought leadership in your niche. If your company doesn’t have a blog, you’re not a laggard…quite yet. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

DECEMBER 6, 2010

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JUNE 7, 2010

The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding. If customers are praising the company’s service through social media channels, that is a strength the sales person can play to. Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Stay tuned to this blog for more updates and to see how we are doing that!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Post on Google Buzz.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

JULY 29, 2010

We are somewhat less influenced when we don’t know them, but we can imagine them because their is a name, a company name, a link to their site, and maybe a persona description of them (like, for example, a stay-at-home mom, a runner, a CEO, a Ph.D.). Post on Google Buzz. Blog this on Blogger. Add this link to Box.net. Tweet This!

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. The company, Marchex Inc., Not everybody or every company has the resources to hire a third-party that monitors their online rep. For one thing, the company already owns dowjones.com , dowjones.net and dowjones.org.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

MARCH 31, 2011

Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. Post on Google Buzz. That’s what makes you unique and a thought leader. Blog this on Blogger. Share this on del.icio.us.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. This company publishes a gaming guide to show “noobs” how to rapidly improve their online game scores. Post on Google Buzz. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Post on Google Buzz. “Give Print a Chance.&#. Its intent is to serve as a rallying cry for people to stand up and talk about why print magazines still work.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. However, much of it seems to promote the services of their company. Post on Google Buzz. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Well, of course it would. Blog this on Blogger.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Webbiquity

FEBRUARY 11, 2011

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

JULY 21, 2010

Even B2B companies can “summer-up” as Alcatel-Lucent did when touting application enablement, with one image featuring the words “open has value” floating over a woman relaxing on a green, inviting field. • Post on Google Buzz. You don’t need to be Coppertone to reach people during the summer months. Share this on Bebo.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

JANUARY 31, 2011

I was approached last week by a successful company who needs a writer for their blog. Post on Google Buzz. I don’t know any successful blogger who doesn’t struggle with these three things. Even the writers at the Content Factor agency admit that they too struggle with keeping up with their blog. Blog this on Blogger.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Post on Google Buzz. We go from targeting Tier 1, Tier 2 and Tier 3 publications to targeting Tier 1, Tier 2 and Tier 3 conversations! Email this to a friend?

PR 100

PR Conversion Ning Digg 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? The trick is tying it into what your staid company does for people. Post on Google Buzz. What do they write to replace the lorem ipsom ? It’s their website and people want to know what they do. No, not really. But wait a minute.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Post on Google Buzz. Here is a blog post to help you take advantage of these new opportunities: [link]. Miller (@MillerMosaicLLC on Twitter) offer a Professional Setup service.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. She hadn’t thought out all the other ways she helped her customers: Her cards were unique, and therefore said much more than a store-bought card from a large company. Post on Google Buzz. Blog this on Blogger.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

NOVEMBER 11, 2010

“People react much more emotionally than companies dare to think. The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. In other words, a company’s brand works when: They develop a distinct brand personality. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Webbiquity

JANUARY 14, 2011

It can lead to well-intentioned but poorly executed rogue company Facebook pages. These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page.

Social Media 100

Social Media Media Business Digg 100

Writing on the Web

NOVEMBER 18, 2010

They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Post on Google Buzz. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

MAY 9, 2011

He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Post on Google Buzz. &#. ““Coach X is there to make me better at work. He’s not a psychologist. One is personal: it talks about a real person and what he reports. The other site is vague and non-personal.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

NOVEMBER 15, 2010

According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. The only way to differentiate a company’s products and services is through adding emotional value. Post on Google Buzz. This is key to success. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 19, 2010

So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Post on Google Buzz. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 28, 2010

This question makes sense because people don’t buy from companies, they do business with people. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 17, 2010

Here’s what he produced for me at his new company, iMotionVideo. Post on Google Buzz. I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Let me know what you think. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

FEBRUARY 26, 2011

In addition to a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Post on Google Buzz. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. Produce varied forms of content.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. My Bookmarks Digg Del.icio.us The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Great companies run SAP, not just great big companies.

Companies 100

Companies Work Management Advertorials RSS 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. Post on Google Buzz. She most recently wrote about the best colleges online. Blog this on Blogger.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

MARCH 29, 2011

They assume the viewer knows what their company does, and use insider jargon and terms. Post on Google Buzz. . “ Our ABC program is offered at a one-time only discount ,&# instead of promoting what the ABC will do for them, what benefit it will provide to the viewer, such as save them time, make them money, make them happy.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 23, 2010

No matter if you’re a company guy or gal, doing marketing officially or not. Post on Google Buzz. Here’s a big reason to read the B2B Manifesto , even if you’re not “B2B&# … It is the most important message about the changing realities of marketing available. Blog this on Blogger. Share this on Facebook.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

AUGUST 17, 2010

Post on Google Buzz. How to Write Content That Markets Your Company (Or, What would Seth do?). Is it okay to fail or not be as successful as you’d like? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Post on Google Buzz. Could it be I don’t know how to sell myself with my newsletter? Could it be that many people check their emails on their phone and do not have time to read my newsletters?

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

JUNE 30, 2010

But for those with passion, curiosity and determination, they can pay off by showcasing your company’s expertise, building its brand image and enhancing its search visibility in ways no ordinary corporate website can. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100