New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
Tony Zambito
MARCH 6, 2017
Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. While B2C has most of the buzz related to digital transformation, the impact is felt mostly in channels and distribution. Platforms and Communities.
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