Vision Edge Marketing

NOVEMBER 8, 2018

One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”. It is Marketing’s job to understand the: buyers (and buyers’ needs).

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Buyers need details, and especially results.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Zoominfo

FEBRUARY 1, 2021

Consider this: “Throughout your effort at finding and scaling your go-to-market, you need to be carefully studying your customers’ experience with the product ,” wrote Matt Munson, CEO coach, and angel investor. Of course, your buyer needs to know the price. Ask them to do a customer review or feature in a case study.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Webbiquity

MAY 30, 2019

Customers and prospects have higher expectations than ever before for relevance and personalization, and marketers need to be prepared to meet those needs. According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior. Consider engaging content.

Personalization 248

Personalization Planning Paid Search Agency Marketing Automation Services 248

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. Is personalized/tailored to their needs (32%)”. Case studies: 46% (compared to 54% in 2020). Is research-based (40%). E-books: 57% (compared to 48% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Hinge Marketing

OCTOBER 5, 2020

Buyers need to know how to assess products, services and providers in today’s environment. And sellers need to understand how buyers are behaving in these topsy-turvy times. In short, both buyers and sellers need to know what’s going on inside the buyer’s brain. . It’s called Inside The Buyers Brain.

Service 115

Service Loyalty Lead Ranking Studies 115

Seismic

NOVEMBER 16, 2023

Buyer needs have changed, budgets are tight, and sales cycles are longer and more complicated than ever. In order to be successful in this dynamic landscape, go-to-market (GTM) teams need to operate as effectively and efficiently as possible. This year, organizations have had to navigate a tricky sales environment.

Marketing Analytics Tools 59

Marketing Analytics Tools Allocation Marketing & Strategy Budget Programs 59

PathFactory

MARCH 21, 2024

All this to say, it might be time to have another look at you content strategy to ensure your buyers can find what they need, when they need it (and yes, that means not gating your customer case studies!). So how do you know who to approach and who to leave alone?

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

KoMarketing Associates

FEBRUARY 20, 2018

Some of the buyer persona data shared included: Existing Buying Process. Asking questions and examining this data has allowed us to pinpoint buyer needs and ensure all of our efforts are speaking to buyer needs and existing pain points. Decision Criteria. Barriers to Success. Success Factors.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study. The Power of the Case Study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

KoMarketing Associates

NOVEMBER 2, 2017

As CMOs look ahead to the New Year and beyond, research suggests that they will be moving from a more product-centric marketing strategy to a buyer-centric model. The “2017 Global CMO Study” from SiriusDecisions recently looked at responses from 271 B2B CMOs from around the globe.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

ClearVoice

NOVEMBER 25, 2022

A study commissioned by TikTok, in partnership with data analytics company Kantar, revealed that ads on their network are 10 percent more attention-grabbing than other social networks. The study also showed that TikTok ads are 21 percent more trend-setting than those published on other platforms. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Content4Demand

JULY 2, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. There are 14 individual categories, including Content, Creative & Execution; Buyer-Focused Marketers; and B2B Technologists. Nominations Open. ET on July 16, 2021.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Marketing Interactions

OCTOBER 8, 2020

Let’s say a buyer asks if there’s a case study about using a specific product feature. Your rep should be able to find and share it in minutes, not after a prolonged, fruitless search that necessitated an email to marketing to ask for it, while they wait…and their buyer waits. Why the buyer will care.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Seismic

JUNE 30, 2021

A Deloitte study on customer success found that only 45% of organizations considered CS a critical function to achieve business outcomes. The study also found that CS teams spend 31% of their time supporting pre-sales activities and 61% in post-sales activities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Analytics Tools 52

Marketing Insider Group

FEBRUARY 24, 2021

You have to present new information, which could include: Examples and case studies specific to your company that support your angle. By evaluating your industry’s saturation and then countering it with high-quality, emotional, and original content, you can still reap the results of attracting buyers. We can help.

Lead Ranking 287

Lead Ranking Lead Scoring CMS Development Content Marketing 287

ANNUITAS

JUNE 23, 2016

We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. 5% report their content aligns to buyer pain points. Does your content fill a void?

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Marketing Insider Group

JULY 16, 2020

I also came to these conclusions after having my team study more than 100 profiles a day (5 days a week) for the last 4 months. But most business leaders and sales and marketing teams did not look at their profiles to see how they can better connect with their buyers and show them that they understand their current situation.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Marketing Insider Group

OCTOBER 27, 2020

From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. This is where you dig deep to understand your buyer intimately and the landscape. Well, in 2020, buyers don’t answer the phone if they don’t know you. Do Your Research. Then comes the research.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Mereo

JUNE 29, 2023

In many cases your sales teams lack the proper resources, such as examples and case studies, that buyers covet. It can be as simple as your teams having a conversation where your salespeople explain what they need for buyer meetings, from which your marketers can translate this into resources used for both marketing and buyer pitches.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Webbiquity

DECEMBER 4, 2018

Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. You also get to understand their abilities and properly map them to your buyers’ needs.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. They’ve had to pivot rapidly to remain relevant and adapt to changing buyer needs. Despite the turmoil, many businesses remain optimistic heading into 2021.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Interactions

APRIL 18, 2019

If your buyers were where you are, they’d be customers by now. We focus on how we think our products align to what our buyers need. Buyers don’t care about your products. If you go back to the example above, the next step might be for the buyer to download a case study that relates to the example.

Buyer Personas 119

Buyer Personas Buying Cycle Case Studies Case Study 119

Pam Didner

JANUARY 12, 2022

Adamson also shares two case studies from Dealertrack and Expedient. Case Study: Dealertrack. Case study: Expedient. Encouraging them to do the inevitable can help showcase how confident you are, anyway. I think it’s a good practice. I especially like Dealertrack’s approach.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

KoMarketing Associates

DECEMBER 8, 2015

Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. A study from the Content Marketing Association found that 91.4 Mobile Marketing. 43 percent of users in the U.S.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

FunnelEnvy

DECEMBER 26, 2022

In today’s B2B tech and software world, many buyers are from the millennial age range – born between the mid-1980s and early 1990s. Studies have shown that this group has a distinct preference for a few specific styles of sales and marketing. Responsive Design.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

B2B Marketing Directions

APRIL 2, 2023

McKinsey's research on the impact of being (or not being) in a potential buyer's initial consideration set was also focused on B2C buying decisions. The study defined the Pre-Decision stage as ".

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

Cintell

MARCH 10, 2016

Understanding B2B Buyers Benchmark Study, Cintell ). 8% of companies who exceed lead and revenue goals report segmenting their database by persona ( Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ). Understanding B2B Buyers Benchmark Study, Cintell ).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

SalesIntel

MAY 13, 2024

According to a Gartner study , the typical buying group for a complex B2B solution involves 6 to 10 decision-makers. They ensure that all team members have what they need to engage with clients effectively at every sales cycle stage. Decision-Making: B2B buying involves multiple decision-makers.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

SEPTEMBER 29, 2014

First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process. When the B2B buyer reaches a vendor website, they expect a clear line of sight to Products / Services pages, augmented by technical information, case studies, and most importantly, pricing information.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Mereo

OCTOBER 14, 2021

3) Compromise: There may be some situations where Seeking to Serve between market limitations and buyer needs will lead to compromise. Be willing to figure out solutions with your buyers and meet them in the middle if necessary. Beyond that, commit to Seek to Serve, Not to Sell for real value-exchange.

Contingency Planning 77

Contingency Planning Work Management Marketing Management Validation 77

Porch Group Media

JULY 7, 2021

Buyers can virtually “walk through” a home and view the areas they want to see. According to a Realtor.com study, listings with virtual tours received 87% more views than those without virtual tours. Check out some of the other digital tools buyers say they would like to use when searching for a home.

Buy 95

Buy Process First-Mover Advantage Internet Marketing 95

KoMarketing Associates

MARCH 10, 2014

Here are a few key takeaways, in addition to pre-release material we shared in the following blog posts ( here and here ): Key Takeaway #1: B2B buyers need pricing and marketing collateral. The B2B buyer expects to qualify a vendor in a straight-forward process. We were surprised but validated by this data.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. For some of us, that study might as well have just said water flows uphill. Time spent in creating content ? equal business results. It’s their job – literally.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275